59 Megatrend Fact Sheets

(briefing document for long-term planning and

innovation sessions)

2015 edition

@fdemeyer

frederic@i4fi.com

fredericdemeyer.com

Instituteforfutureinsights

fdemeyer

• This document has been acquired for the internal use of

the acquiring company. It can be spread and shown

internally in the company. It can be shown but not

distributed to people external to the acquiring company.

• The trends discussed in this document are not predictions, but developments that are currently deploying and of which the full extend and long-term impact are relatively unknown.

• The categorization in ‘themes’ is not a scientific exercise. Some of the trends discussed under a specific theme could have been included in other themes.

• The ‘Major industries impacted’ and ‘Impact certitude’ sections are based on judgment from i4fi. They are meant as ‘eye-opener’ and do not result from any scientific process.

Top industries

impacted

1-2 key graphics

or charts relating

to the megatrend

1-2 key graphics

or charts relating

to the megatrend‘Sources and

further reading’

leads you to +300

valuable reports,

articles and

infographs, saving

you hours of

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4 new trends

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‘Sources and

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notes. +98%

date after 2010

Step 1: discuss megatrends

Step 2: Whiteboard selection &

discussion of trends with highest

impact

Step 3: Idea generation on how to

prepare for threats or benefit from

opportunities, discussion an

selection of best idea

Works best with:

• 2 teams of 5-6 people per theme;

• people from different background and

seniority level;

• send fact sheets prior to workshop.

Conduct a preliminary survey to generate insights and discussion points

Step 1: select 20-25 trends

Step 2: send the survey

4 questions for each trend

(score 1-5):• Disruptive impact on your industry

• Threat level on your company

• Opportunity level for your company

• How prepared is your company for

these threats & opportunities?

Step 3: analyze results

Step 4: Discuss the findings

• What does it mean for us?

• How can we prepare for future threats?

• How to catch new opportunities?

• How do competitors prepare?

We can help you with designing the survey and

producing a world-class document of the findings!

Contact frederic@i4fi.com for more information

Institutions-organizations

• Asian Development Bank

• Conference Board

• Eurostat

• The Heritage Foundation

• London Management School

• MIT

• NASA

• OECD

• Schwab Foundation

• UNEP-GRID

• UNFPO

• United Nations

• Vlerick Management School

• World Bank

• World Economic Forum

• World Futurist Society

• World Health Organization

• World Resources Forum

• World Resource Institute

• World Wildlife Fund (WWF)

Blogs:

• Alaklett

• Brandon Gaille

• Business Insider

• Crowdsourcing.org

• I4fi

• Inhabitat

• Mashable

• Nextnature

• Quartz

• Renewable Energy

• Social Media Today

• Techcrunch

• Trendhunter

• Urban Mining

• Venturebeat

Consultancies:

• Accenture

• AT Kearney

• Board of Innovation

• Boston Consultancy

Group

• Eurominotor

• E&Y

• Forrester

• Gallup

• IDC

• JWT Intelligence

• KPMG

• McKinsey

• McKinsey Global

Institute

• Nielsen

• PEW Research

• PWC

News and media:

• BBC

• Business Week

• CIO Magazine

• The Economist

• Energy Bulletin

• Entrepreneur Magazine

• The Fast Company

• Forbes Magazine

• The Guardian

• Huffington Post

• Inc. Magazine

• Information Week

• MSNBC

• PR Newswire

• Scientific American

• Thomson Reuters

• Wall Street Journal

• Washington Post

• Wired

Corporations:

• Alcatel-Lucent

• Cisco

• Credit Suisse

• Ericsson

• Intel

• Microsoft

• Saatchi

• SAP

• Symantec

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• Demographic trends– Growing world population

– Ageing population

– Migration patterns

– Urbanization

– Gap rich-poor

– Generation Y

– Generation Z

– War for talent

• Environment and

sustainability– Climate change

– Scarce resources

– Peak oil

– Water shortage

– Food stress

– Clean energy

– Smart cities

– Bio materials

– Cradle-to-cradle

– Biomimicry

– Urban farming

– Eco activism

• Geopolitical trends– Power shift

– Globalization 3.0

– Rising middle class

– Energy dependence

– The Market State

• Consumer & societal trends– Mass customization

– Ethical buying

– ‘Buy local’

– Social & Group buying

– Personalization

– Sharing economy

– Radical transparency

– Massive Open Online Courses

(MOOCs)

– Personal Health

– Digital divide

– Virtual Currencies

• Technology trends– Big Data/ data science

– Internet of Things (IoT)

– Augmented Reality

– Consumerization of IT (BYOD)

– Technology ‘as a Service’

– Home 3D printing

– Business 3D printing

– Bioprinting

– Enhanced Humans

– Wearable Technologies

• Business trends– Life Cycle Assessment

– Disintermediation

– Crowdsourcing & funding

– Open innovation

– Gamification

– Corporate Social Responsibility(CSR)

– Cause Marketing

– Social Business Innovation

– Social entrepreneurs

– Intrapreneurship

– Businesses get social

– Holacracy

– Virtualization of the corporation

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• By 2030 one in every 8 inhabitant of the earth will be 65 or older;

• In developing countries the portion of 65+ inhabitants will increase from 6% now to 15% in

2050, in the developed world the portion will grow from 16% now to 26% in 2050;

• This will put (further) strain on public finances and health provision, and will modify

consumption patterns.

Key facts:

FMCG

Banking Insurance

Governmen

t

Pharmaceuticals

Leisure

Health CareEducation

Transport

High Tech

Retail

Natural Resources

Utilities

Personal ServicesProfessional Services

Chemical Automotive

Energy

Defence

Food

Construction

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Key facts:

• Between 45 and 60 billion tons of resources for e-products are extracted globally every year; this

figure could increase to 140 billion tons by 2050.

• To keep pace with growing demand, the scale and speed of resource exploitation for scarce raw

materials has accelerated. Many key materials are in danger of running out, whilst mining and

extraction on a vast scale is causing unprecedented environmental degradationRETURN TO

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FMCG

BankingInsurance

Government

Pharmaceuticals

Leisure

Health Care Education

Transport

High Tech

Retail

Natural

Resources

Utilities

Personal Services

Professional Services

Chemical Automotive

EnergyDefence

Food

Construction

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Key facts:

• Asia accounts for less than one-quarter of today’s middle class. By 2020, that share could

double. More than half the world’s middle class could be in Asia and Asian consumers could

account for over 40 per cent of global middle class consumption. (OECD). RETURN TO MENU

FMCG

BankingInsurance

Government

Pharmaceuticals

Leisure

Health Care Education

Transport

High Tech

Retail

Natural Resources

Utilities

Personal Services

Professional Services

Chemical Automotive

Energy

Defence

Food

Construction

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Key facts:

•. According to Juniper: Combining revenues from paid downloads, post-download items and

advertising, the total market for mobile AR will reach $5.2B in 2017, up from $82M in 2012.

• More than 2.5 billion AR apps [are] to be downloaded to smartphones and tablets per annum by

2017, with games accounting for the largest share of downloads. RETURN TO MENU

FMCG

BankingInsurance

Government

Pharmaceuticals

Leisure

Health Care Education

Transport

High Tech

Retail

Natural Resources

Utilities

Personal Services

Professional Services

Chemical Automotive

Energy

Defence

Food

Construction

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Key facts:

•. According to a Saatchi survey in the US:

o 55% of Americans said they were interested in working for a company that uses

gamification to increase productivity;

o 58% said it is important for brands to be fun and playful;

o When asked how they would like to hear about a new product, 37% would choose some

kind of online game experience .RETURN TO

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FMCG

BankingInsurance

Government

Pharmaceuticals

Leisure

Health Care Education

Transport

High Tech

Retail

Natural Resources

Utilities

Personal Services

Professional

Services

Chemical Automotive

Energy

Defence

Food

Construction

any additional questions: frederic@i4fi.commegatrend blog: www.fredericdemeyer.com

additional services: www.i4fi.comtwitter: @fdemeyer

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