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MEGA IMAGE SHOPPING

BAG

ARTISTS’ SIGNATURE

MEGA CHIC by Mega Image

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OUR TASK

MEGA IMAGE CHALLENGED ROMANIAN ARTISTS AND

DESIGNERS TO RECREATE THE (RE-USABLE) SHOPPING BAG

AND THUS TO TRANSFORM IT IN A ‘MUST-HAVE’ AND

MEMORABLE SHOPPING BAG.

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OUR TARGET GROUPS

MEGA IMAGE CLIENTS: URBAN, MEDIUM TO HIGH EDUCATION

AND INCOME, WHITE COLLARS. THEY APPRECIATE AND INVEST

IN A QUALITY LIFESTYLE.

DIGITAL INFLUENCERS: WELL-KNOWN ARTISTS AND

DESIGNERS ACTIVE IN SOCIAL MEDIA, FASHION BLOGGERS

COMMUNITY, WELL-KNOWN BLOGGERS.

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OUR OBJECTIVES

BUILD AND CONSOLIDATE QUALITY RELATIONS WITH

CONSUMERS

CREATE RELEVANT DIFFERENTIATON FOR MEGA IMAGE

BRAND VS. COMPETITORS

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THE COMPETITION

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WE CHALLENGED A WIDE GROUP OF CREATIVE PEOPLE,

ARTISTS AND DESIGNERS TO PROPOSE THEMATIC

GRAPHICS FOR MEGA IMAGE SHOPPING BAG LAYOUT.

OUR PEOPLE WERE MAINLY FROM:

ADVERTISING I FASHION I ARCHITECTURE I PHOTOGRAPHY I

FILMMAKING I GRAPPHIC DESIGN I INTERIOR DESIGN

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THE OPEN BRIEF CHALLENGED PARTICIPANTS TO CREATE

WORKS AROUND 3 MAIN THEMES:

NATURE [100% GREEN ENERGY, FRESH PRODUCTS]

NAME: ECO ATTITUDE

CITY LIFE [CONTEMPORARY PRODUCTS]

NAME: CULT URBAN

ROMANIAN PATTERNS [GUSTURI ROMANESTI OWNED

BRAND]

NAME: CREATII ROMANESTI

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CONTEST LAUNCH

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MEDIA AND KOLS RELATIONS

DM TO KEY BLOGGERS AND ARTISTS

DM – INVITATION TO KEY BLOGGERS AND KOLS

IN-STORE COMMUNICATIONS

POSTERS CAMPAIGN IN UNIVERSITIES IN BUCHAREST

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VOTING

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BLOGGERS ENGAGEMENT

WE CHALLENGED CRISTINA MAZILU (FOOD AND LIFESTYLE

BLOG) AND ANA MORODAN (FASHION BLOG)

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WINNERS &

FOLLOW-UP

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OVER 300 VALID LAYOUTS

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THE JURY

TRUSTEE OF MODERN ART GALLERY, GALLATECA – ROXANA GIBESCU

ELLE MAGAZINE FASHION DIRECTOR – DOMNICA MARGESCU

PHOTOGRAPHER (FASHION & ADVERTISING) – COSMIN GOGU

MEGA IMAGE MARKETING DIRECTOR – ADRIAN NICOLAESCU

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WINNERS

Popularity

CREATII ROMANESTI URBAN CULT ECO ATTITUDE

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CAMPAIGN STRATEGY &

COMMUNICATION

BAGS COLLECTION ARRIVAL

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PHASE 1:

PRE-

LAUNCH

PHASE 2:

CONTEST LAUNCH

AND ARTIST WORK

PHASE 3:

VOTING

PHASE 4:

WINNERS &

FOLLOW-UP

PHASE 5:

BAGS COLLECTON

ARRIVAL

June 2015

POSITIONING THE PRODUCTS AS A COOL, “MUST

HAVE” AND MEMORABLE SHOPPING BAGS

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