Mega Airless Avon Project Anew - · PDF file2/2 With Mega Airless’ neutral dispenser...

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1/2 MEGAPLAST MEGAPUMPS Im Oberdorf 29 611 Industrial Way West 78052 VS-Pfaffenweiler Eatontown, NJ 07724 Germany USA www.MEGA-AIRLESS.com MEGA AIRLESS DISPENSING TECHNOLOGY SELECTED FOR AVON’S ANEW ANTI-AGING P/X CLINICAL LINE ERASER VS-PFAFFENWEILER — October 00, 2012 Avon, a leading global beauty company and the world’s largest direct seller, has selected Mega Airless’ neutral and airless dispensers – and the company’s exciting hot stamping capability – for the global launch of its Anew Clinical Pro Line Corrector. The new Avon Anew launch can be reviewed at Luxe Pack Monaco, booth RC20, Ravel Hall, October 24-26. The heavily promoted launch is Mega Airless’ first partnership with Avon in North America and opens the possibility for future assignments with the iconic $11 billion power brand. Avon’s Anew is the world’s leading mass-market anti-aging skin care brand, offering breakthrough products infused with innovative technology. Selected to protect Avon’s Anew serum is Mega Airless’ 30ml Micro round, with aesthetics of the container, adapter and cap enhanced by the company’s new “full hot stamp” decoration capability – for a true “shiny metal” look and feel. For further end-user appeal, the surface on top of the cap is transparent, so the consumer can see the sculpted Mega Airless pump. According to Harry Blacklock, National Sales and Marketing Director, Mega Airless, “full hot stamping” is exciting alternative to metallization. It delivers value-added, yet is less costly and requires fewer production processes and it can be easily silk screen printed. The foil-based technique delivers superior aesthetics and enhances the appeal of package shapes and other decoration effects. The Micro round, suitable for even the most aggressive formulas, is versatile, customizable, designed for high-speed filling and provides the visual appeal and functionality so important to brands as they elevate to pack premiumization to deliver product protection and aesthetic appeal. (more)

Transcript of Mega Airless Avon Project Anew - · PDF file2/2 With Mega Airless’ neutral dispenser...

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MEGAPLAST MEGAPUMPS Im Oberdorf 29 611 Industrial Way West 78052 VS-Pfaffenweiler Eatontown, NJ 07724 Germany USA www.MEGA-AIRLESS.com

MEGA AIRLESS DISPENSING TECHNOLOGY SELECTED FOR AVON’S ANEW ANTI-AGING P/X CLINICAL LINE ERASER

VS-PFAFFENWEILER — October 00, 2012 — Avon, a leading global beauty company and the world’s largest direct seller, has selected Mega Airless’ neutral and airless dispensers – and the company’s exciting hot stamping capability – for the global launch of its Anew Clinical Pro Line Corrector. The new Avon Anew launch can be reviewed at Luxe Pack Monaco, booth

RC20, Ravel Hall, October 24-26.

The heavily promoted launch is Mega Airless’ first partnership with Avon in North America and opens the possibility for future assignments with the iconic $11 billion power brand. Avon’s Anew is the world’s leading mass-market anti-aging skin care brand, offering breakthrough products infused with innovative technology. Selected to protect Avon’s Anew serum is Mega Airless’ 30ml Micro round, with aesthetics of the container, adapter and cap enhanced by the company’s new “full hot stamp” decoration capability – for a true “shiny metal” look and feel. For further end-user appeal, the surface on top of the cap is transparent, so the consumer can see the sculpted Mega Airless pump. According to Harry Blacklock, National Sales and Marketing Director, Mega Airless, “full hot stamping” is exciting alternative to metallization. It delivers value-added, yet is less costly and requires fewer production processes and it can be easily silk screen printed. The foil-based technique delivers superior aesthetics and enhances the appeal of package shapes and other decoration effects. The Micro round, suitable for even the most aggressive formulas, is versatile, customizable, designed for high-speed filling and provides the visual appeal and functionality so important to brands as they elevate to pack premiumization to deliver product protection and aesthetic appeal.

(more)

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With Mega Airless’ neutral dispenser design, end-users enjoy complete 360-degree application, exact dosing, highly efficient evacuation and formula stability over the life of the product, without discoloration, clumping or clogging of bulk engineered with fragile active ingredients. “Demanding customers such as Avon’s Anew depends upon neutral, airless pack solutions that allow them to deliver on brand strategy – as well as superior aesthetic appeal,” said Mega Airless’ Blacklock. “The Anew brand’s innovative anti-aging formulations require the performance, precision and protection we can deliver.”

Mega Airless’ German-engineered lotion dispensers provide complete neutrality, to protect the formula and extend shelf life. All-plastic design means recyclability that appeals to customers, retailers and today’s end-users. Mega Airless has 25 years of airless experience and 30 patents, for unsurpassed value and performance. Every Mega Airless dispenser is vacuum-tested inline and delivers precision dosing, quick-priming and 360-degree operation – with no drips, clogs, drying or product contamination. In addition, Mega Airless’ mix-and-match product family allows customers to customize their dispensing solutions and deliver superior return on investment. In addition, Mega Airless’ R&D capabilities, state-of-the-art production sites – and global assistance and operational systems – help ensure customer success. The Anew brand was the first mass skincare product to contain sophisticated anti-aging technology and is now a $1 billion skincare brand, with more than 11,000 products sold by Avon representatives every hour, worldwide. New projects with Mega Airless are now in development. Avon markets to women in more than 100 countries and is renowned for its innovation as well as for its environmental stewardship and global philanthropic causes that support the health and well-being of all women.

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ABOUT MEGA AIRLESS DISPENSING SOLUTIONS The company’s all-plastic airless dispensers are designed to protect today’s advanced formulations and natural products for facial and skin care and are engineered for full recyclability in conformation with EcoCert, NaTru, Oko-Test and other international labels – increasingly important in many countries throughout the world.

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All Mega Airless dispensers are equipped with the company’s exclusive airless pump that offers unsurpassed neutrality, precise and consistent dosage, optimal product recovery and convenient 360-degree operation. They are designed to handle a wide range of viscosities, including the most demanding new formulations used in today’s creams, gels, lotions and pastes. The 100 percent plastic airless dispensers are made in one location (mould manufacturing, injection moulding, assembly, decoration), which eliminates complex supply chains and reduces the CO2 impact. In addition, continuous Mega Airless

investment in state-of-the-art equipment delivers economic and environmental efficiencies.

# # # Contact: Martin Kleinman, PR consultant: +1-347-843-0512 [email protected] www.mega-airless.com