MeetUp Spaces Presentation
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Transcript of MeetUp Spaces Presentation
OWNERPROMOTE venue SEARCH for events/organizers CONTACT event organizers COORDINATE booking events
ORGANIZERPROMOTE needs for venue SEARCH for venue CONTACT venue owners COORDINATE booking venue
GOALS TO CONNECTYES
YES
SPACE OWNERS: • MEETUP IS UNSURE OF WHETHER OR NOT TO CHARGE THEM • MEETUP IS UNSURE OF WHETHER OR NOT THEY CAN CHARGE ORGANIZERS A
BOOKING FEE.
ORGANIZERS: • MEETUP CHARGES THEM AT DIFFERENT LEVELS BASED ON THEIR NEEDS. • THEY ARE RESPONSIBLE FOR FINDING/BOOKING THEIR OWN SPACE. • THEY CAN CHOOSE TO CHARGE GUESTS ATTENDING EVENTS.
GUESTS:• MAY OR MAY NOT BE CHARGED WHEN ATTENDING EVENTS.
ASPECTS TO CONSIDER
PROCESSSURVEYS TOPIC MAPPING INTERVIEWS PERSONAS COMPETITIVE ANALYSIS SKETCHING REITERATION
WIREFRAMING PROTOTYPING TESTING X 2 REITERATION X 2 CURRENT PROTOTYPE NEXT STEPS
• In the last 6 months, how many professional and social group events have you attended?
• In the last 6 months, have you paid to attend any professional or social group events?
• Where have you attended professional or social group events?
• In the last 6 months, how many professional and social group events have you organized?
• In the last 6 months, how many times have you rented out your property/space for a
professional or social group event?
• What apps/website have you used to create/attend professional or social group events?
SURVEY QUESTIONS
VERY ACTIVENOT AT ALL
VERY ACTIVENOT AT ALL
Attending Events
Organizing Events
VERY ACTIVENOT AT ALL
Renting Event Space
50 Participants Surveyed:
10 Interviewees Chosen
ACTIVEto
VERY ACTIVEInterviewees
SURVEY RESULTS
FIELD RESEARCH • Interviews took place throughout New York City• Contextual Inquiry done of Local Events and Small Event Venues• Deeper insight to pain/pleasure points of Organizers and Venue Owners
AFFINITY MAPPING(INFORMATION EXTRACTED FROM INTERVIEWS)
• PAIN/PLEASURE POINTS • OVERLAPPING THEMES • EXISTING VOIDS • POSSIBLE OPPORTUNITIES
KEY PHRASES FROM AFFINITY MAPPING FOR PERSONAS
WORD OF MOUTHIS VIEWED AS RELIABLE AND TRUSTWORTHY.
LAST MINUTE PLANNINGHAPPENS REPEATEDLY AND IT CAN BE FRUSTRATING.
LOCATION MATTERSLOCATION AFFECTS GUEST ATTENDANCE.
LEARNING CURVENEW EVENT/NEW VENUE REQUIRES TRAINING.
ORGANIZER
FIND VENUES THROUGH WORD OF MOUTH, FROM THEIR OWN KNOWLEDGE AND PREVIOUS
EXPERIENCE WITH VENUES, ONLINE SEARCHES, AND COLD-CALLING.
OWNER
FIND INTERESTED PARTIES THROUGH WORD OF MOUTH, THIRD-PARTY LISTING SITES, AND COLD-CALLING.
PAIN POINTSFROM AFFINITY MAPPING FOR USER STORIES
Age 28 Director of Student
Programming at Hilly Mountain College
ZANE
HMC
WANTS: Zane wants to improve the quality of events hosted at HMC. He would like to connect the varying student organizations at HMC with currently trending speakers and popular entertainment to promote more engagement on campus. He wants to build a relationship with hosts/agencies so that coordinating future searches/bookings goes smoothly and quickly.
NEEDS: He needs a convenient way to search and contact these interesting speakers and popular entertainment. He also needs a way to filter through and screen groups that are looking to book venues within the HMC campus.
EXPECTATIONS: Zane is expecting to gain a list of excellent candidates for guest speakers and entertainment to contact/book that have been reviewed by other organizations.
POTENTIAL OBSTACLES: He may potentially be overwhelmed by the large number of options and have trouble narrowing down his choices. He could also be overwhelmed by the work involved in coordinating multiple events simultaneously. There is also the possibility that he will find only a small selection that aligns with the reputation of HMC.
POTENTIAL OPPORTUNITIES: He could save time and energy during his search for speakers/entertainment and establish long-lasting relationships with quality hosts/agencies.
Age 40 Associate Manager of
LaBraka Museum
MICHELLE
WANTS: Michelle wants to maintain a strong relationship with her current vendors. She would like to increase the diversity of guests and groups who attend LaBraka events. The increase in staff hirings due to large weekend crowds requires additional staff training.
NEEDS: Michelle needs a way to reach a larger and more diverse audience. She also needs to find a way to prioritize guests and maximize existing space for the busy weekends.
EXPECTATIONS: Michelle expects access to a wider audience. She expects a way to manage guests and minimize overflow on weekends while gaining attendance on weekdays.
POTENTIAL OBSTACLES: Michelle acknowledges that people might not want to come out on weeknights. Additionally, LaBraka has a solidified image in the community and diverse audience groups may be not be aware of LaBraka’s efforts to change it.
POTENTIAL OPPORTUNITIES: A wider and more diverse audience for the museum. Opportunity to keep fill the venue on weekdays while maintaining the weekend crowds.
LaBraka
Age 32 Interior Designer of SPAM
Architecture
VINCENT
WANTS: Vincent wants to book a venue at the last minute, usually about five days or less before the event is to take place. He would like the venue to be able to accommodate a large party of guests, one that feels familiar and comfortable to him, and he doesn’t want to exert any extra effort because of his busy schedule
NEEDS: When planning an event, Vincent needs face to face interaction with a point person at the venue, one who is willing to do a lot of hand-holding throughout the process. While generally comfortable with technology, when in a time-crunch he works better with a low-tech solution. In the absence of a point person, he would need a reservation system that is simple and requires as few steps as possible.
EXPECTATIONS: He expects the venue owner or salesperson to guide him in a friendly and non-aggressive manner, with no hard sells or financial pressures. The location needs to be close to his friends and family in a yuppie neighborhood, and he would like the venue to have nice amenities. He doesn’t mind if other parts of the venue are open to other guests while his event occurs.
POTENTIAL OBSTACLES: No venues that meet his expectations are available at the time he needs them. Bookings are more expensive when made at the last minute.
POTENTIAL OPPORTUNITIES: Access to an online directory of venues where he can search for last-minute availability.
SPAM
KEEPING ALL THREE PERSONASIN MIND, WE LOOK TO PROVIDE…
VISIBILITY TRANSPARENCY SIMPLICITY
for owners and organizers on meetup.com
in owner and organization
goals and communication
in owner and organization finding each other and maintaining communication
ANALYSISFOCUSED ON THE FOLLOWING:
• FEATURE OFFERINGS • PRIORITIZATION OF SEARCH FILTERS • PAGE LAYOUTS
SEARCH FILTERS
PRIORITIZED
Venue Type
# AttendingBudget
Date
PriceSize
Image
Venue TypePrice
Inquire
Inquire
InquireImage
Image(s)
Map
Map
Favorite
Favorite
QUESTIONSBALANCING SIGNIFICANCE OF NEW FEATURE (PROVIDE SPACE) WITH MAIN PURPOSE OF EXISTING SITE.
INITIAL HOMEPAGE WIREFRAMES
REITERATIONPROVIDE BUTTON LESS SIGNIFICANT THAN EXISTING BUTTONS: FIND, LAUNCH
EDITED HOMEPAGE WIREFRAME
REITERATIONCOPY EDITED, BUTTON MOVED TO TOP RIGHT CORNER, BUTTON IS SMALLER- MORE ALIGNED WITH BRAND GOALS
CURRENT HOMEPAGE WIREFRAME
INTENTIONS: • Provide user with a dashboard to
give control of Meetup experience
VERSION 1: VENUE OWNER DASHBOARD
USER TESTING: • Too focused on external viewers • didn’t act like a dashboard • “Listings” confused some users • “About” seemed unnecessary
CHANGES: • Simplified to “Bookings” and “Messages” • Removed “Listings” to Header
VERSION 2: VENUE OWNER DASHBOARD
USER TESTING: • Messaging notifications caused confusion • “Bookings” is odd wording • Still a lot of information about yourself
VERSION 3: VENUE OWNER DASHBOARD
CHANGES: • Simplified information displayed about user • Moved to Header
• “Bookings” changed to “Booked Events” • More prominent notifications in messages
NEW YORK SHAKESPEARE READING GROUP
New York, NYFounded May 6, 2007
ORGANIZERS
BonnieJohn
GlennSid
TammyPHillip
INTERESTS
Performing ArtsTheatre
Performance ActingActing Workshops
LiteraturePlay Reading
MembersUpcoming MeetupsPast MeetupsCalendarGroup ReviewsGroup Rating
GROUP PHOTOS
83512294
42
EVENT PHOTOS
UPCOMING MEETUPS PAST MEETUPS
JOIN GROUP
VENUE NEEDED
SEND INQUIRY
NY Shakespeare Reading Group is
currently in need of two large event spaces for the
month of April to showcase modern performances by
John Glenn & Tasia Jakobsen.
MORE DETAILS
NEW YORK SHAKESPEARE READING GROUP
NY Shakespeare Reading Group is currently in need of two large event spaces for the month of April to showcase modern performances by John Glenn & Tasia Jakobsen.… more.
NEW YORK SHAKESPEARE READING GROUP
NY Shakespeare Reading Group is currently in need of two large event spaces for the month of April to showcase modern performances by John Glenn & Tasia Jakobsen.… more.
NEW YORK SHAKESPEARE READING GROUP
NY Shakespeare Reading Group is currently in need of two large event spaces for the month of April to showcase modern performances by John Glenn & Tasia Jakobsen.… more.
NEW YORK SHAKESPEARE READING GROUP
NY Shakespeare Reading Group is currently in need of two large event spaces for the month of April to showcase modern performances by John Glenn & Tasia Jakobsen.… more.
NEW YORK SHAKESPEARE READING GROUP
NY Shakespeare Reading Group is currently in need of two large event spaces for the month of April to showcase modern performances by John Glenn & Tasia Jakobsen.… more.
VENUE TYPE:VENUE SIZE:MAX CAPACITY:OTHER VENDORS:
NEW YORK SHAKESPEARE READING GROUP
NY Shakespeare Reading Group is currently in need of two large event spaces for the month of April to showcase modern performances by John Glenn & Tasia Jakobsen.… more.
VENUE TYPE:VENUE SIZE:MAX CAPACITY:OTHER VENDORS:
NEW YORK SHAKESPEARE READING GROUP
ORGANIZERS
BonnieJohn
GlennSid
TammyPHillip
INTERESTS
Performing ArtsTheatre
Performance ActingActing Workshops
LiteraturePlay Reading
ABOUT US
GROUP DETAILS
VENUE NEEDS RATINGS & REVIEWS
NEW YORK SHAKESPEARE READING GROUP
NY Shakespeare Reading Group is currently in need of two large event spaces for the month of April to showcase modern performances by John Glenn & Tasia Jakobsen.… more.
VENUE TYPE:VENUE SIZE:MAX CAPACITY:OTHER VENDORS:
NEW YORK SHAKESPEARE READING GROUP
NY Shakespeare Reading Group is currently in need of two large event spaces for the month of April to showcase modern performances by John Glenn & Tasia Jakobsen.… more.
VENUE TYPE:VENUE SIZE:MAX CAPACITY:OTHER VENDORS:
SEND INQUIRY
SEND INQUIRY
NY Shakespeare Reading Group a
collective of actors, writers,
comedians, musicians, artists, and dancers that are interested in getting together
to read Shakespeare's plays out loud
and collaborate on performances.
FOUNDEDMay 6, 2007
NEW YORK, NY
835 MEMBERS
UNUSED WIREFRAMES - 1
NEW YORK SHAKESPEARE READING GROUP
New York, NYFounded May 6, 2007
ORGANIZERS
BonnieJohn
GlennSid
TammyPHillip
INTERESTS
Performing ArtsTheatre
Performance ActingActing Workshops
LiteraturePlay Reading
MembersUpcoming MeetupsPast MeetupsCalendarGroup ReviewsGroup Rating
GROUP PHOTOS
83512294
42
EVENT PHOTOS
UPCOMING MEETUPS PAST MEETUPS
JOIN GROUP
VENUE NEEDED
SEND INQUIRY
NY Shakespeare Reading Group is
currently in need of two large event spaces for the
month of April to showcase modern performances by
John Glenn & Tasia Jakobsen.
MORE DETAILS
NEW YORK SHAKESPEARE READING GROUP
NY Shakespeare Reading Group is currently in need of two large event spaces for the month of April to showcase modern performances by John Glenn & Tasia Jakobsen.… more.
NEW YORK SHAKESPEARE READING GROUP
NY Shakespeare Reading Group is currently in need of two large event spaces for the month of April to showcase modern performances by John Glenn & Tasia Jakobsen.… more.
NEW YORK SHAKESPEARE READING GROUP
NY Shakespeare Reading Group is currently in need of two large event spaces for the month of April to showcase modern performances by John Glenn & Tasia Jakobsen.… more.
NEW YORK SHAKESPEARE READING GROUP
NY Shakespeare Reading Group is currently in need of two large event spaces for the month of April to showcase modern performances by John Glenn & Tasia Jakobsen.… more.
NEW YORK SHAKESPEARE READING GROUP
NY Shakespeare Reading Group is currently in need of two large event spaces for the month of April to showcase modern performances by John Glenn & Tasia Jakobsen.… more.
VENUE TYPE:VENUE SIZE:MAX CAPACITY:OTHER VENDORS:
NEW YORK SHAKESPEARE READING GROUP
NY Shakespeare Reading Group is currently in need of two large event spaces for the month of April to showcase modern performances by John Glenn & Tasia Jakobsen.… more.
VENUE TYPE:VENUE SIZE:MAX CAPACITY:OTHER VENDORS:
NEW YORK SHAKESPEARE READING GROUP
ORGANIZERS
BonnieJohn
GlennSid
TammyPHillip
INTERESTS
Performing ArtsTheatre
Performance ActingActing Workshops
LiteraturePlay Reading
ABOUT US
GROUP DETAILS
VENUE NEEDS RATINGS & REVIEWS
NEW YORK SHAKESPEARE READING GROUP
NY Shakespeare Reading Group is currently in need of two large event spaces for the month of April to showcase modern performances by John Glenn & Tasia Jakobsen.… more.
VENUE TYPE:VENUE SIZE:MAX CAPACITY:OTHER VENDORS:
NEW YORK SHAKESPEARE READING GROUP
NY Shakespeare Reading Group is currently in need of two large event spaces for the month of April to showcase modern performances by John Glenn & Tasia Jakobsen.… more.
VENUE TYPE:VENUE SIZE:MAX CAPACITY:OTHER VENDORS:
SEND INQUIRY
SEND INQUIRY
NY Shakespeare Reading Group a
collective of actors, writers,
comedians, musicians, artists, and dancers that are interested in getting together
to read Shakespeare's plays out loud
and collaborate on performances.
FOUNDEDMay 6, 2007
NEW YORK, NY
835 MEMBERS
UNUSED WIREFRAMES - 1
Intended for Groups to show Venue Owners that they are interested and looking for event venues.
SIDEBARMORE DETAILS ButtonSEND INQUIRY Button
VENUE NEEDS TabRATINGS & REVIEWS Tab
UNUSED WIREFRAME - 2
Intended for Venue Owners to search and filter for Events posted by Organizers
HIDDEN FILTER BAR:-FILTER SLIDERS
-DROP-DOWN CALENDAR-DROP-DOWN CHECKBOXES
MAPFEATURED EVENT MESSAGE BANNER
RATINGS
UNUSED WIREFRAME - 3
Intended for Venue Owners and Organizers to find Guest Speakers to collaborate with via
Directory format
INFORMATIONCONTACT INFORMATION
CHAT OPTION
MOVING FORWARD
• EXPANDING DIRECTORIES
• LEGAL & FINANCIAL CONCERNS (NATIVE PAYMENT OPTIONS)
• INCORPORATING VENDORS
• AFFILIATE MARKETING & STATISTICS
OWNER I have a venue for your events and guests. I need events and guests for my venue.
ORGANIZER I have events and guests for your venue
I need a venue for my events and guests.
VENUE
CONNECTING NEEDS AND GOALS
KEY QUESTIONS FROM USER INTERVIEWS
-Can you describe the last event you were at?
- What was the process for securing a space for an event? - The steps, the cost, the responsibilities?
- Why do you host events?
- What services/apps/tools did you use to host an event? - What were the reasons for using those particular tools?”
? ? ?
-What problems did you run into when trying to find space for an event?
-How did you find organizers to fill your event space in the past? -What problems did you run into when trying to find organizers?
FIELD RESEARCH
EXPLORING KEY PHRASES FOR PERSONAS
WORD OF MOUTHIS VIEWED AS RELIABLE AND TRUSTWORTHY.
LAST MINUTE PLANNINGHAPPENS REPEATEDLY AND IT CAN BE FRUSTRATING.
LOCATION MATTERSLOCATION AFFECTS GUEST ATTENDANCE.
LEARNING CURVENEW EVENT/NEW VENUE REQUIRES TRAINING.
ZANE
MICHELLE
VINCENT
PERSONAS
• Last Minute • PlanningOrganizer
Owner• Learning Curve
• Learning Curve • Word of Mouth
LaBraka
SPAM
OwnerOrganizer
HMC
ZANE Owner/Organizer
• Director of Student Programming • Hilly Mountain College
Age 28
Experience working in Special Events and recently joined HMC 4 months ago.
WANTS: • TO CONNECT STUDENT ORGANIZATIONS WITH TRENDING
SPEAKERS AND POPULAR ENTERTAINMENT.
• TO FILL VENUES ON CAMPUS TO GENERATE MONEY FOR STUDENT PROGRAMMING.
NEEDS: • A CONVENIENT WAY TO SEARCH ORGANIZATIONS.
• TO FILTER GROUPS LOOKING TO BOOK VENUES.
POTENTIAL OPPORTUNITIES: • SAVE TIME AND ENGERY.
• ESTABLISH LONG-TERM RELATIONSHIPS WITH GROUPS.
ZANE’S STORY
KEEPING IN MIND OUR
VISIBILITY FOR ALL
TRANSPARENCY BETWEEN
SIMPLICITY FOR ALL
KEEPING THEM IN MIND, WE LOOK FOR …
Venue Type
# AttendingBudget
Date
PriceSize
Image
Venue TypePrice
Inquire
Inquire
InquireImage
Image(s)
Map
Map
Favorite
Favorite
S
E
A
BASED ON PLACEMENT,
SIZE, AND NAVIGATION
SEARCHHEIRARCHY
DISCOVERED OF EACH
COMPETITOR
=
=
=
S
E
A
FOCUS of Initial Sketches
MODIFY existing homepage
NEW search button(s)/filter(s)
CREATE subcategories
- How do we prioritize space and venue owners? - How do we stay true to Meetup’s primary prioritization? - Started by having equal priorities
- Meetup prioritizes guests and event organizers first - Understand what the site is based on vs a feature of that site
Venue Owner Dashboard V1 Intentions: - Provide user with a dashboard to give control of Meetup experience User Testing: - Too focused on external viewers
- didn’t act like a dashboard - “Listings” confused some users - “About” seemed unnecessary
Venue Owner Dashboard V2 Changes: - Simplified to “Bookings” and “Messages”
- Removed “Listings” to Header User Testing: - Messaging notifications caused confusion - “Bookings” is odd wording - Still a lot of information about yourself Issues to Address: - Prioritize information provided to user, not about user
Venue Owner Dashboard V3 Changes: - Simplified information
displayed about user - Moved to Header
- “Bookings” changed to “Booked Events”
- More prominent notifications in messages
http://invis.io/DY2Q1604P