Meetings, Convention & Conference Industry News and ......THE ATTENDEE JOURNEY Registration check-in...
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Transcript of Meetings, Convention & Conference Industry News and ......THE ATTENDEE JOURNEY Registration check-in...
The Future of Event Technology
A 2017 Trend Watch
BROOKE GRACEYSenior Mobile Strategist
CrowdCompass by Cvent
@brooke_gracey
I
MOBILE
100% 98% 91%
Millennials Generation X Baby Boomers
Have a smartphone
Viral isn’t the goal
Four Tech Trends
Creating a
memorable experience
Personalize for
engagement
Incorporate
video
Facilitating social
responsibility
1 2
3 4
Creating a memorable experience
1
Google Cardboard
Google Cardboard
Viewmaster Deluxe
Oculus Rift
Virtual Reality (VR)
Planner Experience
Virtual Reality (VR)
Attendee Experience
- Hologram invites
Virtual Reality (VR)
Attendee Experience
- Hologram invites
- Product & location tours
Enhanced with
Augmented Reality (AR)
Snapchat World Lens
Augmented Reality (AR)
Snapchat World Lens
Snapchat Spectacles
Multi-Sensory Experience
Multi-Sensory Experience
Multi-Sensory Experience
Multi-Sensory Experience
Multi-Sensory Experience
Multi-Sensory Experience
Personalization for engagement
2
THE ATTENDEE JOURNEY
Registration
check-in /
badging
Poll
Answered
Keynote
Session
Session
Feedback
Exhibit
Floor
Booth
1:1
Appointment
Event
Survey
Product
Demo
Session
Speaker
Question
Submitted
RFID Technology
Attendance Tracking
Beacons
Video enabled Beacons
Polling
Live Q&A
Gamification
Networking
Incorporate video
3
68% share videos watched on smartphones
77% of experts predict time watching videos
to increase
68% 77%
Livestreaming
Users watch on their device
40 million viewers every month
ADOPTERS:
Mevo
Real time editing
Professional production quality
Under $400
Social Media Channels
Snapchat:
200 million users
6 billion videos every day
Social Media Channels: Snapchat Filter
Social Media Channels: Snapchat Lens
Social Media Channels: Snapchat Ads
Social Media Channels
Facebook:
1.5 billion users
72% of adults visit Facebook one per month
8 Billion average daily video views
Social Media Channels: Facebook
Choose your audience Go live Keep broadcasting
Social Media ChannelsInstagram:
½ billion users
On day 1 of Instagram videos, more than 5 million videos shared in 24 hours
Pizza is the most instagrammed food
Social Media Channels: Instagram
Social Responsibility
4
Case Study: Metropolitan Museum of Art
Charity: Water
Apps: Giving Tower
Steps forGood Challenge
$1 donation for every 500 steps taken& logged
Attendees reported daily step counts through inapp surveys
Prizes for those who logged the most steps
Four Tech Trends
Creating a
memorable experience
Personalize for
engagement
Incorporate
video
Facilitating social
responsibility
1 2
3 4
Creating a
memorable
experience
1 Identify your attendee
experience goals and
explore technology to
facilitate these goals
Personalize for
engagement
2 Determine where your
attendees would benefit
from personalization most
Incorporate
video
3Become familiar with the
existing video channels
Facilitating
social
responsibility
4Identify your cause
Thank you!
http://campaigns.crowdcompass.com/d/95q74p
