Meeting The Challenge Of Multi Platform Software Deployment - Microsoft - Oded Ran
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Transcript of Meeting The Challenge Of Multi Platform Software Deployment - Microsoft - Oded Ran
meeting the challenge ofmulti-platform software deployment
PMN Mobile User Experience, 3 Dec 2009
ODED RANhead of mobile services, MICROSOFT UK
long title for
a complex topic
who am I?meeting the challenge of multi-platform software deployment MEX, London, 3 Dec 2009 Oded Ran, Microsoft UK
zazzle.com
meeting the challenge of multi-platform software deployment MEX, London, 3 Dec 2009 Oded Ran, Microsoft UK
meeting the challenge of multi-platform software deployment MEX, London, 3 Dec 2009 Oded Ran, Microsoft UK
meeting the challenge of multi-platform software deployment MEX, London, 3 Dec 2009 Oded Ran, Microsoft UK
meeting the challenge of multi-platform software deployment MEX, London, 3 Dec 2009 Oded Ran, Microsoft UK
8.0
2.23.0
3.13.1.2
9.1
9.29.3
9.4
9.55.0
6.0
6.16.5...
meeting the challenge of multi-platform software deployment MEX, London, 3 Dec 2009 Oded Ran, Microsoft UK
8.0
2.23.0
3.13.1.2
9.1
9.29.3
9.4
9.55.0
6.0
6.16.5...
zazzle.com
meeting the challenge of multi-platform software deployment MEX, London, 3 Dec 2009 Oded Ran, Microsoft UK
50% of all superbowl watchers in 2008 used a mobile or a PC during the game to interactwith other users.
David Yoffie, 2009
Ease of access on mobile is in top 6 reasons for switching to a different email provider.
Microsoft research
23% of Facebook UK users are on mobile.ComScore
everything’s connectedmeeting the challenge of multi-platform software deployment MEX, London, 3 Dec 2009 Oded Ran, Microsoft UK
capable devices are here
29% of UK phone owners use mobile web services
One of every 5 US Broadband households has a digital photo frame
Smartphones are now 18% of UK phone market
meeting the challenge of multi-platform software deployment MEX, London, 3 Dec 2009 Oded Ran, Microsoft UK
mindsharemeeting the challenge of multi-platform software deployment MEX, London, 3 Dec 2009 Oded Ran, Microsoft UK
1Q 200
7
3Q 200
9
70%
45%
0%17%
0% 4%
Roughlydrafted.comSmartphone market
share
hedgingmeeting the challenge of multi-platform software deployment MEX, London, 3 Dec 2009 Oded Ran, Microsoft UK
the ecosystem
OR: This section highlights the other parts of the ecosystem . I’d be happy to replace the text with icons but if there’s nothing matching we can keep as such.
$Network
operators & ISPs
$User
Generated Content
$PC, Phone and Device
Manu-facturers
$Independe
nt Software
Developers
$Advertiser
s
meeting the challenge of multi-platform software deployment MEX, London, 3 Dec 2009 Oded Ran, Microsoft UK
profits and exitsmeeting the challenge of multi-platform software deployment MEX, London, 3 Dec 2009 Oded Ran, Microsoft UK
zazzle.commeeting the challenge of multi-platform software deployment MEX, London, 3 Dec 2009 Oded Ran, Microsoft UK
8.0
2.23.0
3.13.1.2
9.1
9.29.3
9.4
9.55.0
6.0
6.16.5...
meeting the challenge of multi-platform software deployment MEX, London, 3 Dec 2009 Oded Ran, Microsoft UK
8.09.1
9.29.3
9.4
9.55.0
6.0
6.16.5...
18,000,000 users on PCs (comScore)
meeting the challenge of multi-platform software deployment MEX, London, 3 Dec 2009 Oded Ran, Microsoft UK
8.09.1
9.29.3
9.4
9.55.0
6.0
6.16.5...
2,500,000 users on mobiles(comScore)
meeting the challenge of multi-platform software deployment MEX, London, 3 Dec 2009 Oded Ran, Microsoft UK
zazzle.com
meeting the challenge of multi-platform software deployment MEX, London, 3 Dec 2009 Oded Ran, Microsoft UK
provide great ux
grow delighted users
make moneycase study:
windows live messenger
how to?
meeting the challenge of multi-platform software deployment MEX, London, 3 Dec 2009 Oded Ran, Microsoft UK
case study: windows live messenger
meeting the challenge of multi-platform software deployment MEX, London, 3 Dec 2009 Oded Ran, Microsoft UK
case study: windows live messenger
provide great ux
grow delighted users
make money
how to?have a look at:• TNS GTI
Global Technology Insights
• ComScore/M:Metrics
• Finding the Right Job for Your Product bit.ly/odedran-pmn1 meeting the challenge of multi-platform software deployment MEX, London, 3 Dec 2009 Oded Ran, Microsoft
UK
zazzle.com
meeting the challenge of multi-platform software deployment MEX, London, 3 Dec 2009 Oded Ran, Microsoft UK
browserbuild APIsbring others to help
bet on platform
consider four strategies
if you’ve just
startedmeeting the challenge of multi-platform software deployment MEX, London, 3 Dec 2009 Oded Ran, Microsoft UK
Thanks!
Oded RanHead of Mobile Services, Microsoft UK
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