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September 12-13, 2019

ALM Brand — Copenhagen

MEETING RECAP

E U R O P E

Found from website recreated PMS

Participating Companies

Some Other Members of Our Community

Members, please share this document with your

colleagues and leadership to get some innovative

conversations started at your own company.

PREFACE

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CEC Meeting Recap | ALM. Brand – Copenhagen | September 12-13, 2019

Thank you to everyone who participated in our Corporate Entrepreneur Community events earlier this month in Copenhagen.And a special thank you to Kristian and the entire team at ALM. Brand. Your willingness to share the work you are doing, the successes, the challenges, how you are deploying an intricate digital transformation touching multiple business units throughout ALM is what makes our community a unique, valuable learning tool for our members.You are all doing important work. You are helping propel your companies into the future. We are excited to grow our European chapter.We’ll have our next European chapter meeting, hosted by member Unilever, in London, early Q1 of 2020 and will share more details shortly.In the meantime, the following is a brief recap of our meeting in Copenhagen.

STEVE LIGUORI & ERIC RIESCo-Founders of the CEC

CORPORATE ENTREPRENEUR COMMUNITY

THANK YOU

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CEC Meeting Recap | ALM. Brand – Copenhagen | September 12-13, 2019

CONTENT

MEETING RECAP

SESSION 1

STEVE LIGUORICo-Founder, Corporate Entrepreneur Community

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CEC Meeting Recap | ALM. Brand – Copenhagen | September 12-13, 2019

OPENING THE

INAUGURAL MEETING

Steve Liguori, co-founder and Managing Partner of the Corporate Entrepreneur Community opened the Inaugural European Chapter meeting with an overview of our mission: To help our members be more effective in their roles and to have a greater impact at their companies.

He reviewed some recent meetings and the plans for this new chapter of our community.

SESSION 2

KRISTIAN HJORT MADSENGroup EVP for Digitalization & Innovation/ALM. Brand

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CEC Meeting Recap | ALM. Brand – Copenhagen | September 12-13, 2019

ALL ABOUT

ALM. BRAND

ALM. Brand is a 200+ year old company with over 2000 employees. Its core businesses are in Insurance, Banking and Pensions.Kristian and his team are leading a corporate initiative focused on digital transformation across all of the business units throughout ALM. Brand. This includes identifying internal efficiencies, improving customer experience and identifying and experimenting in new commercial spaces that align to the core of ALM. Brand.

Their three guiding strategies: • Agility for effective execution of the

Group strategy• Experience-based approach with

selected agile experts and aggressive application of design thinking, sprints and startup approach

• Simple governance with autonomy in teams and an executive director sponsor

The full meeting recap is available to members only.