The Business ValueOf Meetings and EventsPresented by (your name here)

(date of presentation)

The The Perfect Storm Perfect Storm of 2009of 2009

IntenseIntenseScrutinyScrutiny

Shrinking Meeting Budgets

ReducedReducedTravel Travel

SpendingSpending

Rise of Rise of Virtual MeetingsVirtual Meetings

No AttentionNo Attentionto the Value of to the Value of

FACE TO FACEFACE TO FACE

Meetings DeliverMeetings Deliver The Challenge The Challenge to Meetingsto Meetings

Business Impact Business Impact for for ParticipantsParticipants

Revenue and Jobs Revenue and Jobs for for CommunitiesCommunities

EmbracingEmbracing the Shift the Shift

Entering 2009…Entering 2009…The challenge to meetingsThe challenge to meetings

Budget Budget controlscontrols

Travel restrictionsTravel restrictions

Skepticism over Skepticism over incentive travelincentive travel

Carbon emissionsCarbon emissionsVirtual technologiesVirtual technologies

Entering 2009…Entering 2009…The challenge to meetingsThe challenge to meetings

Budget Budget controlscontrols

Travel restrictionsTravel restrictions

Skepticism over Skepticism over incentive travelincentive travel

Carbon emissionsCarbon emissionsVirtual technologiesVirtual technologies

85% of U.S. companies cut

85% of U.S. companies cut

travel spendingtravel spending

Entering 2010…Entering 2010…

Meetings seen as an Meetings seen as an essential business toolessential business tool

Sealing the DealSealing the Deal

Source: Oxford Economics/USTA

toolSealing the DealSealing the Deal

The Best The Best Tool for Tool for the Jobthe Job

Source: Forbes Insights

toolThe Best Tool for the JobThe Best Tool for the Job

Bridging Bridging Difference:Difference:

Negotiating across Negotiating across languages and cultures languages and cultures

Source: Harvard Business ReviewSource: Harvard Business Review

Government Government Meetings:Meetings:

4.6:1 ROI4.6:1 ROISource: Oxford Economics/USTA

The Unsung The Unsung BenefitsBenefits

• • TeamworkTeamwork• Critical thinking• Critical thinking• • Stronger bonds withStronger bonds withclientsclients

The Impact of The Impact of Brand MarketingBrand Marketing

Source: Conference & Incentive Travel Magazine

The Value of Incentives

Source: Oxford Economics/USTA

10%10% more travel more travel

GDP rises GDP rises 1.5-2.9%1.5-2.9%Source: Oxford Economics/USTA

Revenue and Jobs for Communities

U.S. study concludes late 2010Source: Canadian Economic Impact Study

Executive Optimism

Source: Business Barometer

toolMeeting Professionals’

Predictions

Source: FutureWatch 2010

Corporate• More value• Fewer frills• Greateraccountability

Source: FutureWatch 2010

Association• Steady attendance• Strong demand for content• Sustainability

Independent• More outsourcing• Closer attention to client objectives

Meeting Professionals’ Predictions

SuppliersMore scrutiny =

shorter lead times

An Industry Adapts

Source: FutureWatch 2010

• • TrainingTraining• • Team-buildingTeam-building

• • More ROIMore ROI• • Fewer getawaysFewer getaways

Source: FutureWatch 2010Source: FutureWatch 2010

Incentive PlanningIncentive Planning

Most Common Measurement Most Common Measurement CriteriaCriteria

• • Cost to budget • Participant satisfaction • Meeting objectives • New clients/members

Source: FutureWatch 2010Source: FutureWatch 2010

Meetings DeliverMeetings Deliver The Challenge The Challenge to Meetingsto Meetings

Business Impact Business Impact for for ParticipantsParticipants

Revenue and Jobs Revenue and Jobs for for CommunitiesCommunities

EmbracingEmbracing the Shift the Shift

Thank YouThank YouAnd now, it’s your turn…And now, it’s your turn…

Information andInformation andhow-to guide:how-to guide:

www.mpiweb.org/MD_URLwww.mpiweb.org/MD_URL