Meeting Agenda NCZM 12-20-10

8/8/2019 Meeting Agenda NCZM 12-20-10

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(Teamspeak) Meeting Agenda NCZM (12-20-2010)

y A link to instructions for logging on to the global"Teamspeak"y Meeting to take place under North America, heading

y NCZM webpage:y http://zeitgeist-nc.com

y http://chapters.thezeitgeistmovement.com/nc/1. Introduction-members introduce themselves/interest in movement (5-10 min)2. Sub-chapter meetings(5-10 min)

a. Discuss progressi. Local events scheduled in the future (other than the Z3 events)ii. time date of local meetings in respective areasiii. has everyone received contact list for your area (from Matt)

1. have you updated those lists?3. The inauguration of the official NCZM webpage (10-15 min)

a. Outlining websites featuresb. Everyone create an account for the NCZM website, and sign up for the newsletterc. Sub-chapter coordinators: did you learn about updating local website on Zeitgeist-

nc.com) How do sub-chapter coordinators access/update their area on the site?

4. Open to general inquires about website:i. NC monthly newsletter (how to contribute?), newsletter submission tab?ii. Creation of and where to access NCZM sub-chapter email?

5. Screening Toolkit for Zeitgeist: Moving Forward (10-15 min)a. Securing a venue (where in NC are events schedules to take place?)

i. Asheville (2 showings), Wilmington (1 venue), Traid (1 venue),Eden (drive in theater possibility), the Triangle, Charlotte

ii. Can anyone lend a hand with the events in their area that who is notalready doing so?

b. Will any event feature speakers or other special guests?i. If not, consider having an MC or moderator to introduce and lead a Q & A

session.

ii. Use the energy that will be in the room after the film is screened to have acommunity, town hall discussion of the issues brought up. What topics are most

relevant to your community from the film? Environment? Economy? Value

Shifts in the culture? Get in touch with individuals that can speak about these

issues relevant to the movement.

iii. People are going to feel much better if they leave the screening thinking theycan do something to be a part of this culture shift by possibly joining the

movement or at least supporting it by spreading the message. Heighten visibility

and spotlight the movement by connecting it with the issues raised in the film. It

is best that you engage the audience in a way that enhances their values and

what the movement advocates directly. Have materials from the Zeitgeist


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Movement Global site, the Venus Project as well as your local chapter and

encourage people to get involved by joining or starting a chapter in their area.

The point of the film is not to get us angry or depressed but rather to galvanize

us to educate and spread awareness of an alternative operating system for us

on earth: a Resource Based Economy.

c. Promoting/Planning a successful event (press releases/flyering/publicspeakers)(10-15 min)

i. Direct mailbuy anyone?ii. Does anyone have experience/interest in to contacting news

media regarding NCZM Moving Forward events?

d. LOCALMEDIA: We realize that some sections will not be applicable to every event andthis section on local media is a great example depending on your objectives and your

audience, you may or may not decide to pursue media coverage. Thats fine, as its all

about how best to reach and impact youraudience. But read on for some guidance for

how simple media outreach can be!

i. Ten days before the event, issue the release to a wide range of mainstream,alternative, community and specialized media. Make sure to send it to reporters

covering science, culture, robotics, sociology, environment, global economy and

metro sections.

ii. If press wants photos or a press kit about the fi lm itself, you can always directthem to www.zeitgeistmovingforward.com where those materials are available

iii. Get the event on calendar listings in your citys weekly publication(s) and on theweb.

iv. Make calls to local television and radio programs. Let them know about yourevent, and be prepared to give them contact and title information of

spokesperson or chapter coordinator of event that can be available for

interviews

v. Local TV news: assignment editorvi. Public affairs or magazine programs: producers

vii. Talk radio or local/community radio: producers or hostsviii. A couple of days prior to your event contact the people to whom you sent press

materials and encourage them to attend the event. Pitch the value of this

unique screening and the importance of educating people about a Resource

Based Economy.

ix. Post information on websites, listservs and blogs at your school & other schoolsin the area.

x. Post your screening on Craigslist in the community events section.xi. Create a Facebook event and encourage students to forward it widely

xii.

Send press release to on-campus newspapers & publications, on-campus radio& TV

xiii. Flyer around campus, table in the student mailrooms and dormitoriesxiv. NCZM press release (example) can be accessed on front page of zeitgeist-

nc.com

xv. Flyering set a time and date Z3 (in your area)


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e. ELECTRONIC/VIRALOUTREACH: This is one of the most effective ways to reach people,but attention spans are short, and it works best when it is accompanied by other sorts

of outreach and publicity.

f. NEWSLETTER/EMAILANNOUNCEMENT: In all electronic outreach, be sure to includeyour event information as well as the link to www.zeitgeistmovingforward.com so

people can view the trailer and press kit. We recommend you send out these emails at

least three times: two weeks before, and then a reminder a few days before your event

as well as day of event. You can use any of the official promotional and press materials

found at www.zeigeistmovingforward.com as well as video and articles from the global

site at www.thezeitgeistmovement.com or The Venus Project at

www.thevenusproject.com . You will also find many independent graphic designs for the

movie and the movement at www.zeitgeistmediaproject.com and further explanation of

the film series at www.zeitgeistmovie.com/project

g. BLOGS: Reach out to any bloggers that you know and to bloggers who are popular withyour target audience. Contact bloggers in areas like environment, science, robotics,

lifestyle or culture, progressive/alternative outlooks. Even a brief mention with a link to

the event is helpful. Be sure to send them information to link to or embed Zeitgeist:

Moving Forwardtrailer from www.zeitgeistmovingforward.com onto their site for

increased impact as well as your event details.

h. FACEBOOK, MYSPACE & TWITTER: Social networks like Facebook, MySpace and Twitterhave become hugely important in reaching certain audiences, and can be especially

useful when theres a Facebook or MySpace group connected to a specific local

community such as a university, local organization, etc. Embed the ZMF trailer on your

website, Facebook, MySpace along with your local screening details. We suggest setting

up an event and inviting members of your community to forward and distribute the

event information to friends. You can also just send a message with the event

information to your friends and to groups that might be interested, including links to thezeitgeistmovingforward.com website as well as the gateway at zeitgeistmovie.com. The

closer you get to the premiere date, the more advertising needs to be in place.Utilize

your FB and Youtube and Newsletters to the maximum during the last days before the

premiere.

i. PRESSKITS: Send electronic press kits/screening announcement to all media- localweekly paper, major local paper, events sections of papers, opinion sections of papers,

progressive and public radio stations, college radio stations, bloggers.

j. PR SEATS: If you manage to establish contact and possible attendance from mediareporters, bloggers, grassroots groups or special guests for the event, then ask them to

inform their exposure lists about the Z3 premiere. Once they confirm attendance, try to

reserve special seats for these invitees for optimum viewing of the film.

k. POSTERS & FLYERS: Print out and put up posters and flyers around your community, inthe right coffee shops, bookstores, community centers, college campuses, and on

community bulletin boards can be incredibly effective.We offer poster and graphics at

www.zeitgeistmovingforward.com . We recommend attaching a simple flyer at the

bottom of the poster with the basic details about your event. Leave a stack of flyers at

appropriate local businesses and ask if you can place a miniposter in their window. Try


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conversation remains productive and many perspectives are heard. Guide any comments or

concerns to a positive end that applauds the benefits of sharing information in an open forum.

*For any further questions, please email Sharleen at [email protected]

Meeting Agenda NCZM 12-20-10

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