Meeting Agenda NCZM 12-06-10

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(Teamspeak) Meeting Agenda NCZM (12-06-2010)

y A link to instructions for logging on to the global"Teamspeak"y Meeting to take place under North America, heading

y NCZM webpage: http://chapters.thezeitgeistmovement.com/nc/ 1. Introduction-members introduce themselves/interest in movement (5-10 min)2. Sub-chapter meetings

a. Discuss progressi. events scheduled (other than the Z3 events)ii. time date of local meetings in respective areasiii. has everyone received contact list for your area (from Matt)

1. And is it possible for Cody to receive feedback/updates onthose lists (any added/subtracted people) on the Sub-chapter

lists, so he can update for the state

3. The inauguration of the official NCZM webpage (10-15 min)a. Outlining websites featuresb. Everyone create an account for the NCZM website, and sign up for the newsletterc. Creation of a communication tab/toolkit for each cityd. Open to general inquires

i. How do sub-chapter coordinators access/update their area on the site?ii. NC monthly newsletter (how to contribute?), newsletter submission tab

iii. Creation of and where to access NCZM sub-chapter email.4. Screening Toolkit for Zeitgeist: Moving Forward (10-15 min)

a. Securing a venue (where in NC are events schedules to take place, who is inthe process?)

i. Asheville (2 venues)ii. Wilmington (Independent Theater, firm possibility)iii. Greensboro (Greens burro)iv. Eden (drive in theater)v. Raleigh?

b. Planning a successfulevent(coming together to handle responsibilities)i. Can anyone lend a hand with the event taking place in your area

5. Promoting a successfulevent(press releases/flyering/public speakers)(10-15 min)a. NCZM press release (example) can be accessed on front page of zeitgeist-nc.comb. Flyering set a time and date Z3 (in your area)c. Direct mail buyd. Does anyone have experience/interest in to contacting news media regarding

NCZM Moving Forward events?

6. Anyone interest in buying TheZeitgeistMovement.com/ZeitgeistMovie banner ($150)(5-10 mins)

a. Share posters for Z3i. zeitgeistmedia.com

b. Create TZM or Z3 movie banners, any ideas on the material to use/where toget these materials


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i. http://www.sportswearforall.com/premiumgraphicx-apt/blank_banners.htm

c. http://zmca.org/index.php/banner-graphics 7. Any interest in developing a group which meets on Teamspeak on a regular basis to

help its members learn more about TZM/TVP through readings books/discussing-watching video, or discussion about areas of interest in TZM (5-10 mins)

a. Example: (reading) Designing the future, TZMOrientation Guide, or Looking ForwardSecuring a Venue:

Look for smaller venues, independent theaters, art house theaters even college theaters that have a

public venue and allow tickets to be sold. The ideal route is if the theater will take on the film for a % of

the proceeds, as it lessons risk to chapter. However, most arrangements will likely be a theater rental

agreement where you pay for the space outright and keep the proceeds. When emailing or approaching

venues, if needed, submit the press kit either printed out or as an EPK (electronic press kit that you

email)to explain the film. The press kit and promotional materials can be found at:

www.zeitgeistmovingforward.com and additional explanation of the film series at:

www.zeitgeistmovie.com/project

When inquiring with a venue, find out the following information:

y Available dates to screen during Jan 15-Jan 25, 2011 FYI: *paid screenings may continue afterJan 25 with a 2 month contract extension *free screenings of the film may begin Jan 25, when it

becomes available online - anyone can do as many screenings, anywhere without a contract or

agreement at that point

y Location details of venue- Google map link suggestedy Venue cost - Factor how many seats you can sell at nominal price in order to cover venue cost

and hopefully do some fundraising for your chapter

y Seating capacity -Large enough to accommodate but not too large you wont be able to fill ity TicketingOptions- If you rent the venue, then all proceeds from ticket sales belong to the

chapter hosting. The theater will usually let you sell your own tickets (online and in person day

of show), as well as using their box office but determine this ahead of time. At end of screening

night, venue provides you with sales receipts, accounting of seats sold and all proceeds of sales

(minus a processing fee, if applicable)

y What format of film projection necessary (DVD, Blu-ray, Beta) *DVD is easiest to accommodate,BETA is expensive & would incur a $200 fee to process

y Find out venue policy on a table setup in the front lobby with promotional materials for beforeand after the event. Also, inquire if its allowed for you to possibly conduct a panelist or Q & A

discussion after the film is screened. Do they have a mike? A stage or area you can arrange

chairs for speakers, panelists?


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If your coordinator hasnt done so already, he or she must fill out an official application form to screen

the film during the premiere dates of Jan 15-Jan 24, 2011. *As mentioned, free screenings of the film

may begin Jan 25, when it becomes available online and anyone can do as many free screenings,

anywhere, without a contract or agreement at that point. Here is the link to the official form as the first

step: www.zeitgeistmovingforward.com/form

Planning a Successful Event:

After every screening, people are energized to do something. Brainstorm with chapter members and

other coordinators on how you may facilitate a post-screening discussion possibly with panelists, a

Keynote Speaker and a Q & A session. Use the energy that will be in the room after the film is screened

to have a community, town hall discussion of the issues brought up. What topics are most relevant to

your community from the film? Environment? Economy? Value Shifts in the culture? Get in touch with

individuals that can speak about these issues relevant to the movement. Consider having an MC or

moderator to introduce and lead a Q & A session. People are going to feel much better if they leave the

screening thinking they can do something to be a part of this culture shift by possibly joining themovement or at least supporting it by spreading the message. Heighten visibility and spotlight the

movement by connecting it with the issues raised in the film. It is best that you engage the audience in a

way that enhances their values and what the movement advocates directly. Have materials from the

Zeitgeist Movement Global site, the Venus Project as well as your local chapter and encourage people to

get involved by joining or starting a chapter in their area. The point of the film is not to get us angry or

depressed but rather to galvanize us to educate and spread awareness of an alternative operating

system for us on earth: a Resource Based Economy.

Suggestions/Tips:

y Day of show: arrive early to setup and prepare, bring all promo and display materials, test theDVD on venue equipment (play at least 10 minutes to confirm), test mike for after discussion,

floor plan for post screening event with chairs, podium, mike, etc.

y Set up table in the reception area or lobby of theater with Sign-in Sheets for email list,pamphlets/info on local chapters and the global movement, fact sheets, press kits, promotional

materials, movie posters, copies of Zeitgeist Addendum DVD, printed materials from The

Venus Project and The Zeitgeist Media Project. Hang ZMF Posters at the booth and wherever

else the theater allows

y Document your screening- have people bring their cameras to the event and take pictures tosubmit to your site (as well as the global site) Take pictures of the ZMF name in marquee or

posters displayed of ZMF in the lobby


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y Film your event from the guests arrival to the lobby reception area to the after-screeningdiscussion with panelists, Q & A session and finally to a survey conductor doing post screening

interviews.

y Designate a member to do a survey and talk to attendees after the film asking them what theythought about it, what they liked, what they related with. Ask how they found out about the

screening and if they are involved in a local chapter.

y Designate members for variety of roles day of event including: selling tickets (if venue does nothave box office) hosting Zeitgeist table in lobby with materials; interview/survey conductor;

photographer/videographer to document event; seating assistant; venue assistant; coordinator

to speakers, panelists & moderator and members to help staff the after screening discussion

y After the screening, make an announcement with the schedule of your next chapter meeting (inperson and on TeamSpeak), your website and email, and how people can get involved with the

planning of ZDay 2011 in mid March

y Consider planning a post screening panel discussion designed to attract a range of communitymembers from interested individuals to community leaders in a broader conversation about

the ideas raised in the documentary film. Give your panelists an idea of who will be in the

audience, so they can tailor the discussion to the audiences needs. For example, if you

anticipate a general audience, ask panelists to tone down any sector-specific jargon. You may

invite a local community leader or scholar as a Keynote Speaker to address some of the themes

the film raises such as the global economy, consumerism, sustainability, and human values. Try

to screen the film for her/him in advance.

y Your post-screening discussion will vary depending on your event objectives, but its always agood idea to have a range of perspectives represented on a panel. As the panelists speak,

encourage them to choose specific scenes from the film and link them to their comments.

y Be prepared for potential criticism. Although it is a very small possibility, you must be ready incase the film or speakers come under scrutiny. A neutral moderator can help make sure that the

conversation remains productive and many perspectives are heard. Guide any comments or

concerns to a positive end that applauds the benefits of sharing information in an open forum.

Promoting a Successful Event:

Turnout, turnout, turnout. This is one of the most critical steps to a successful event. Remember that

people will feel compelled to attend an event if it feels relevant, important and timely and if it speaks to

them as an audience. As you know, the Zeitgeist movement covers many topics- environment,

economy, values, culture. At any given time there will be many possible tie-ins to current events and

hooks for particular media outlets of communities. General audiences can be persuaded that their

attendance at your event will be a rich, cinematic experience in addition to a vibrant exploration of


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important issues of our time. Invite all of your friends, family, co-workers and neighbors, and get them

each to commit to you personally that they will attend. Follow up as needed.

ELECTRONIC/VIRAL OUTREACH

This is one of the most effective ways to reach people, but attention spans are short, and it works best

when it is accompanied by other sorts of outreach and publicity.

NEWSLETTER/EMAIL ANNOUNCEMENT: In all electronic outreach, be sure to include your event

information as well as the link to www.zeitgeistmovingforward.com so people can view the trailer and

press kit. We recommend you send out these emails at least three times: two weeks before, and then a

reminder a few days before your event as well as day of event. You can use any of the official

promotional and press materials found at www.zeigeistmovingforward.com as well as video and articles

from the global site at www.thezeitgeistmovement.com or The Venus Project at

www.thevenusproject.com . You will also find many independent graphic designs for the movie and the

movement at www.zeitgeistmediaproject.com and further explanation of the film series at

www.zeitgeistmovie.com/project

BLOGS: Reach out to any bloggers that you know and to bloggers who are popular with your target

audience. Contact bloggers in areas like environment, science, robotics, lifestyle or culture,

progressive/alternative outlooks. Even a brief mention with a link to the event is helpful. Be sure to send

them information to link to or embed Zeitgeist: Moving Forwardtrailer from

www.zeitgeistmovingforward.com onto their site for increased impact as well as your event details.

FACEBOOK, MYSPACE & TWITTER:Social networks like Facebook, MySpace and Twitter have become

hugely important in reaching certain audiences, and can be especially useful when theres a Facebook or

MySpace group connected to a specific local community such as a university, local organization, etc.

Embed the ZMF trailer on your website, Facebook, My

Space along with your local screening details. We

suggest setting up an event and inviting members of your community to forward and distribute the

event information to friends. You can also just send a message with the event information to your

friends and to groups that might be interested, including links to the zeitgeistmovingforward.com

website as well as the gateway at zeitgeistmovie.com. The closer you get to the premiere date, the more

advertising needs to be in place. Utilize your FB and Youtube and Newsletters to the maximum during

the last days before the premiere.

PRESS KITS: Send electronic press kits/screening announcement to all media- local weekly paper, major

local paper, events sections of papers, opinion sections of papers, progressive and public radio stations,

college radio stations, bloggers.

PR SEATS: If you manage to establish contact and possible attendance from media reporters, bloggers,

grassroots groups or special guests for the event, then ask them to inform their exposure lists about the

Z3 premiere. Once they confirm attendance, try to reserve special seats for these invitees for optimum

viewing of the film.

POSTERS & FLYERS: Print out and put up posters and flyers around your community, in the right coffee

shops, bookstores, community centers, college campuses, and on community bulletin boards can be


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incredibly effective. We offer poster and graphics at www.zeitgeistmovingforward.com . We

recommend attaching a simple flyer at the bottom of the poster with the basic details about your event.

Leave a stack of flyers at appropriate local businesses and ask if you can place a miniposter in their

window. Try video stores, coffee shops, restaurants, community centers, barbershops/salons, schools,

campuses, and anywhere else that your audience likes to hang-out. You can also try placing an ad on

local bus systems, on school shuttles, and similar places. Distribute flyers at events with similar themes

prior to your event.

LOCAL MEDIA: We realize that some sections will not be applicable to every event and this section on

local media is a great example depending on your objectives and your audience, you may or may not

decide to pursue media coverage. Thats fine, as its all about how best to reach and impact your

audience. But read on for some guidance for how simple media outreach can be!

For a full tutorial on news releases from the SPIN Project check out:

http://spinproject.org/article.php?id=11 5

Before you make complicated plans about how to promote your event, spend some time

thinking about who is most likely to understand and appreciate your event, and what media your targetaudience listens to, reads and logs on to. By targeting your core audience, you might decide that it

makes more sense to focus on, say, an alternative weekly paper that already covers innovative

community initiatives vs. the headline-driven daily paper that tends to focus on crime and celebrity.

Below are some basic tips for your media outreach:

y Be sure to make a special mention if your event will feature speakers or other special guestsy Ten days before the event, issue the release to a wide range of mainstream, alternative,

community and specialized media. Make sure to send it to reporters covering science, culture,

robotics, sociology, environment, global economy and metro sections.

y If press wants photos or a press kit about the film itself, you can always direct them towww.zeitgeistmovingforward.com where those materials are available

y Get the event on calendar listings in your citys weekly publication(s) and on the web.y Make calls to local television and radio programs. Let them know about your event, and be

prepared to give them contact and title information of spokesperson or chapter coordinator of

event that can be available for interviews

y Local TV news: assignment editory Public affairs or magazine programs: producersy Talk radio or local/community radio: producers or hostsy A couple of days prior to your event contact the people to whom you sent press materials and

encourage them to attend the event. Pitch the value of this unique screening and the

importance of educating people about a Resource Based Economy.

y Post information on websites, listservs and blogs at your school & other schools in the area.y Post your screening on Craigslist in the community events section.y Create a Facebook event and encourage students to forward it widelyy Send press release to on-campus newspapers & publications, on-campus radio & TVy Flyer around campus, table in the student mailrooms and dormitories


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Meeting Agenda NCZM 12-06-10

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