Meet Your Customer
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Transcript of Meet Your Customer
4.4.2012 Copyright Hanuman Consulting 1
HANUMAN CONSULTING
Would you
like to meet
your
customer?
4.4.2012 Copyright Hanuman Consulting 2
Problems with customers
Exploring customer experience
New markets or customer segments
Internationalization
New product/ service launches
Challenges We Answer To
We answer to question ”how people think and what
they do” and bring the findings to your business.
4.4.2012 Copyright Hanuman Consulting 3
What is customer strategy?
What your customers really need and desire?
Who are they & how they live?
How do you connect?
Do you act loyal to your customers?
Are they loyal to you?
We Listen to You and Your Customers.
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We explore the customers
(needs, desires, behavior),
and design findings to the
product, service, marketing,
and/or MarkComm.
Commitment
(customer vs. you).
And sales and brand
value increase.
CASE: We are good at…
Resetting the Customer Segment
How? You get…
4.4.2012 Copyright Hanuman Consulting 5
CASE: We are good at…
Helping in Entering a Foreign Market
We explore the markets in
question to match your
company and the product,
and help you to talk the
language of the customers.
Practical and in depth
enough data for your
internationalization
How? You get…
4.4.2012 Copyright Hanuman Consulting 6
CASE: We are good at…
Intepreting Customer and Service Experience
We walk through together
with your customers the
service/ customer process,
and interpret the findings to
your service strategy.
Customer satisfaction,
committed customers,
and higher sales.
How? You get…
4.4.2012 Copyright Hanuman Consulting 7
Hanuman’s Customer Centric Approach
RESULTS,
ITERATION
&
LEARNING
DEFINITIONS
& TARGET
SETTING
ETHNOGRAPHIC
RESEARCH ON
TARGET GROUP
OR MARKET
PLANNING,
DESIGN &
INTEGRATION
Customer Substance + Defining the Essential + Hands and Legs.
STRATEGY
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We solve problems
Together with our customer
By thorough study quickly depicting
the essentials, and being sensitive to
tacit signs and knowledge.
Ready-to-use solutions!
Our Principles
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Ask Us About:
Coaching &
lectures Consultancy Implementation:
Hands & legs
Customer and Culture Centric Service Design
and Strategic Marketing
Organizational Culture
4.4.2012 Copyright Hanuman Consulting
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• Planner, Consultant.
• Strategic Marketing and Business
Anthropology.
Maria’s profile in LinkedIn.
• Researcher, Consultant.
• Consumer and Business
Anthropology.
Mia’s profile in LinkedIn.
Mia Uronen Maria Wan
We are a cross-disciplined team looking for
practical solutions that lead to great results
for our customers.
We are
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Challenge us & Contact:
Hanuman Consulting
www.hanuman.fi
Tel. +358 40 5868899