Meet Edward Mirza.
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Transcript of Meet Edward Mirza.
ExecutiveLeader
InHospitality
With
25 Years of Experience
Industry
•Oversee 132 properties
•Member of RRI Operational Committee
RVPORVPORVPORVPO2008 - Present
Franchise Operations
• Led District 12 to #1 position
• VPO of the Year
VPO VPO VPO VPO
•Managed up to 15 flagship properties
•Managed Sales Division
•RevPAR Index 333% higher than Company average
RVPORVPORVPORVPO
2001 - 2004
2004 - 2007
General ManagerMassive Hotel
Renovations
Improved ADR
NOVOTEL BANGKOK
ON SIAM SQUARE
ACCOR ASIA PACIFICImproved ADR
by 200%
Achieved and maintained
Occupancy index of 118%
Quanta'sQuanta'sQuanta'sQuanta'sPreferred
Supplier Award
Lok Wah Hin Restaurant “Best in Bangkok”
Best financial results in Hotel’s 10 Year History
ACCOR ASIA PACIFIC
1998 - 2001
Oversaw the operation of 21 properties
Area Manager
Improved operation and performance
Managed an $18 million budget
Motel 6, Accor, NA1993 - 1996
Food and Beverage Director
Front Office Manager
Corporate Account Executive
Executive Assistant to General Manager
NOVOTEL HOTEL, New York, NY Accor, NA
1984 - 1992
EdwardEdwardEdwardEdward
Generated 8% of the total
company's 2007 revenue
while just representing 4%
of the company’s Inns.
Led the Novotel Bangkok on Siam Square
hotel to its most profitable year in its
10-year history .
of the company’s Inns.
Completely Re-engineered
a Four Star
Novotel Bangkok on Siam Square
Took over a Red Roof Inn District 12
and brought it from worst (#18)
to best (#1)
in two years
Led organizational restructuring.
Revamped the entire training program.
Novotel Bangkok on Siam Square
Incorporated cross-functional staff training.
Introduced Executive Training Directors to
Effective Personal Productivity
on Siam SquareAccor Asia Pacific
Spearheaded and led
high-velocity cultural change
through extensive training programs
to differentiate RED ROOF INNS
from the competition.
Developed new marketing strategies and advertising programs to drive new service offerings and occupancy.
Novotel Bangkok on Siam Square
Accor Asia Pacific
Achieved and maintained an 80% occupancy rate
versus Bangkok’s average 68%.
Economy Lodging Tract Economy Lodging Tract
Scale confirmed that
the region profited
12.9% higher than the
2007 company average
through occupancy and
ADR.
First Hotel in Industry to have
implemented ISO 2000 & 14000
Novotel Bangkok – Siam Square
Negotiated complex contracts with
At&t, Coca Cola, Qantas Airlines at
Novotel Bangkok – Siam Square
and Novotel, NY, NY
2008 - Present
Oversee Franchise Department operations and owner relationships for 132properties throughout the US – a new, added responsibility.
Manage revenues, quality and brand standards while promoting strong ownerrelationships.relationships.
Serve on Red Roof Inn’s Operational Committee, decision makers on policiesand procedures, brand strategies, operational issues, sales and marketing,and management team development and training.
Oversee Financial Performance, Personnel, Sales & Marketing, Quality,Policies & Procedures, and Guest Relations operations.
2004 - 2007
Managed regional pricing strategy, operations, and recruitment,new project roll-outs, hiring, training and coaching/mentoring ofmanagement team for 13-15 flagship properties from ’04-12/’07.management team for 13-15 flagship properties from ’04-12/’07.
RVPO Continued
Managed the Sales Division while under restructuringuntil a new VP Sales and Marketing could be hired,bridged the gap between Operations and Sales,held key accounts during transition, and buoyed Division morale.
2004 - 2007
Repositioned the 13-15 flagship properties througho ut the US at the request of the COO, a venture of $35- 45MM
Spearheaded and led high-velocity cultural change t hrough extensive training programs to differentiate Red Roof Inns fr om the competition training programs to differentiate Red Roof Inns fr om the competition and partnered with VP of HR to drive change through out the company.
RVPO Continued
This program has set the cornerstone of a major evo lution in business conduct. Performed the presentations over six months as a te am, after extensive training, and saved the company ove r $500,000 in outside consultants while achieving successful r esults.
2004 - 2007
RevPAR index gained 5.2% vs. the comp set and 333% higher
than the company average, and actual RevPAR was 68% higher
than the company average in 2007.
Economy Lodging Tract Scale confirmed that the region Economy Lodging Tract Scale confirmed that the region
profited 12.9% higher than the 2007 company average
through occupancy and ADR.
Generated 8% of the total company's 2007 revenue
while just representing 4% of the company’s Inns.
2001 - 2004
Brought in to turn around a district 12 Red Roof properties
that ranked #18 out of 18 districts in the company
for five consecutive years.
Voted VPO of the Year (2004) for excellent performance,
and earned promotion to Regional VPO.
Led the district to #1 position within two years.
Delivered outstanding financial results.
Drove improvements in personnel and training.
Improved condition of properties, sales, and guest relations.
Novotel Bangkok on Siam Square
Accor Asia Pacific
ACCOR ASIA 4-Star Hotel with 429 rooms, 3 restaurants,
banquet room (450 square meters),
1998 - 2001
banquet room (450 square meters),
CM2 Entertainment Concept (1000 square meters), 600 employees
Asked by Accor Asia Pacific’s Chief Operating Officer to reengineer
this 4-star hotel in Asia while concurrently establishing strategies
to ensure the property’s financial position despite the eroding economic
conditions impacting South East Asia.
GM Continued
Asked by Accor Asia Pacific’s Chief Operating Officer to reengineer
this 4-star hotel in Asia while concurrently establishing strategies
to ensure the property’s financial position despite the eroding economic
conditions impacting South East Asia.
Novotel Bangkok on Siam Square
Accor Asia Pacific
Led massive hotel renovations and total operations restructuring
and delivered the best financial results in Hotel’s 10-year history
in the face of dire economic conditions
1998 - 2001
Developed new marketing strategies and advertising programs
to drive new service offerings and occupancy; achieved and maintained
an 80% occupancy rate versus Bangkok’s average 68%.
Spearheaded a market segment shift that increased the corporate
segment from 11% to 35% and improved average rates by 200%.
in the face of dire economic conditions
GM Continued
Transformed Lok Wah Hin Chinese Restaurant and achieved
ranking as the “Best in Bangkok” for dim sum, price value, service,
and hygiene; led opening of new Italian restaurant, Focassia, and
Novotel Bangkok on Siam Square
Accor Asia Pacific
1998 - 2001
and hygiene; led opening of new Italian restaurant, Focassia, and
an entertainment outlet, Boom Room.
GM Continued
Expanded into new markets and launched Bangkok’s first laundry
and dry cleaning service at five sky train stations to offer commuters
greater convenience.
Led organizational restructuring, revamped the entire training program,
and incorporated cross-functional staff training; introduced
Executive Training Directors to Effective Personal Productivity.
Novotel Bangkok on Siam Square
Accor Asia Pacific
Pioneered the introduction of ISO 9002 and ISO 14000 into the hotel industry:
–Won QANTAS’ Preferred Supplier Award 1999 and maintained 97% score for three
consecutive years.
1998 - 2001
Led the introduction of a cultural program; invited national classic artists
to perform. Guests included Ambassadors of foreign nations and local dignitaries.
consecutive years.
–Scored 96.2% on Accor Internal Audit and 95% on Brand Audit by Accor’s
Surprise Guest program.
Accor Asia Pacific
Selected to lead the construction of six 3-star hotels.
Project was put on hold due to Asian economic crisis.
1997 - 1998
Project was put on hold due to Asian economic crisis.
An Accor Division
Improved the operations and performance of this group of 21 properties.
1993 - 1996
Improved the operations and performance of this group of 21 properties.
Oversaw an $18 million budget.
An Accor NA Division
1984 - 1992
Sited in the heart of Midtown, Manhattan’s theater district479 rooms, 4 outlets, 224 employees