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  INTRODUCTION

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Videocon is an Indian multinational company with

interests in Consumer Electronics ,Home Appliances ,

and Colour Picture Tube Glass

Founder : Late Nandlal Madhval Dhoot

Key people Venugopal Dhoot(Chairman)K. R.

KiM(CEO)

In 1987, it used to manufacture TV and Washing

Machine. 

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In 1998, Videocon started manufacturing Compressors & 

Compressor Motors. 

In the year 2000, Videocon took over Philips Colour TV 

Plant. 

In 2005, Videocon took over 3 plants of Electrolux India 

and acquired Thomson CPT. 

Today, it has evolved into a giant conglomerate with 

annual revenues of overU$4.1 billion

CONTD…………. 

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VISION & MISSION

“To delight and deliver beyond expectation…”: the end 

“…through ingenious strategy…”: the means 

“…improved technology…”: the means 

“…innovative products…”: the means 

“…inspired thinking about the future.”: the means 

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VIDEOCON REBRANDING

• New LOGO unveiled on 2nd JULY 2009.

• The new “V” composed of two animated green showing going green lava like shaped

called Chouw and Mouw.

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7 p’s 

ProductPrice

Place

PromotionProcess

Physical evidence

People

MARKETING MIX

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PRODUCT

Consumer electronics Home applianceLCD’s 

LED’s 

CTV’s 

DVD’s & HOME THEATER 

WASHING MACHINE

REFRIGRATOR

AC’S 

MICROWAVE OVEN

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PRICE

Value pricing

Promotional pricing

Bundling

(combo offers)

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PROMOTION

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PLACE

•VIDEOCON wants to deal with

rural market that’s why It will be

opening 1000 more stores of itsretail outlets –NEXT & PLANET M

• The Company have 4000

dealers & sub dealers .

• Networks of having 100

Services centers

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PEOPLE

VIDEOCON has an environment which is-

Driven by performance

Empowered

Diversified talent base

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PHYSICAL EVIDENCE

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H.R. STRATEGY

Creativity

Equal opportunities

Training

Long-term perspective

Rewards

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PERFORMANCE REVIEW

The performance of the Company, on standalone basis, for the financial

year ended 30th September, 2009 is as summarized below:

(Rs. in Million)

Particulars Year ended Year ended

30th Sept., 2009 30th Sept., 2008

Net Sales 91,630.41 97,536.54

Other Income 340.15 288.22

Total Income 91,970.56 97,824.76

FINANCIAL STATEMENT

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Profit before Interest,Depreciation, 17,918.57 23,560.88

Exceptional Items and Tax

Interest and Finance charges 6,363.61 4,011.03

Depreciation 5,771.52 6,602.07

Exceptional Items - 1,278.10

Profit before Tax 6,783.44 11,669.68

Provision for Taxation 1,776.82 3,126.73

Profit after Tax 4,006.62 8,542.95

Contind…… 

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GLOBLE PARTNERS

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Continuity with go green and electricity efficient products

Relationship marketing through sales support.

To work on better features ,better quality, improved reliability with

reduced/low price.

Multimedia TV.

Plasma Televisions.

Launching of New Brands & Sub-brands under Videocon

umbrella

Videocon is still not able to create a brand name in the

international market so the company should increase its marketing

budget for making its presence felt in the international market..

FUTURE PLAN

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EXAMPLES OF VIDEOCON

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 THANK YOU