Medtech Social Media Marketing
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Transcript of Medtech Social Media Marketing
![Page 1: Medtech Social Media Marketing](https://reader035.fdocuments.us/reader035/viewer/2022062615/5488e84bb47959f10c8b583c/html5/thumbnails/1.jpg)
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Medizintechnik
Social Media Marketing
Ralf HasselProjektmanager
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Wer hat ein Profil
• bei ?
• bei ?
• bei ?
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Schon mal dort in einer Gruppe aktiv
mitdiskutiert?
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Wer liest Blogs?
Wer blogt selber?
Schon mal einen Blogeintrag kommentiert?
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Schon mal ein Video im Internet
angeschaut?
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Schon mal einen Link zu einem Video
weitergeschickt?
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Welches Video würdet Ihr
weiterempfehlen?
Movie 1
Movie 2
Movie 3
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Wer nutzt Wikipedia?
Schon mal selber einen Eintrag editiert?
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Ein paar Zahlen:
13.000.000 Artikel bei Wikipedia32.000.000 Nutzer bei Twitter100.000.000 Videos angesehen bei Youtube
jeden Tag133.000.000 Blogs bei Technocrati250.000.000 Mitglieder bei Facebook 1.000.000.000 Inhalte verteilt bei Facebook pro
Woche
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Und was machen die da?
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Was heißt das für uns?
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Classic Media:
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Online Media:
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Social Media:
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Social Media Marketing ist
• ein Dialog mit der Zielgruppe
• ein dauerhafter Prozess
• Zielgruppengerichtet mit geringer Streuung
• Kosteneffizient
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Was heißt das für uns?
Umdenken, Mitmachen, Lernen!
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Warum?• 3 von 4 Amerikanern nutzen Social Media
• 2/3 der Weltbevölkerung mit Internetzugang nutzen soziale Netzwerke
• Social Media ist die viert beliebteste Aktivität im Internet, noch vor Email
• Facebook hat die größten Zuwachsraten bei über 35 Jährigen
• 93% der Social Media Nutzer meinen ein Unternehmen sollte in Social Media präsent sein
• 85 % meinen Unternehmen sollen nicht nur eine Social Media Präsenz haben, sondern auch mit den Kunden interagieren
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Und wie können wir das angehen?
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Schritt 1: Der Zielgruppe zuhören!
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Understanding – the keywords
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Establishing a Monitor
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Schritt 2: Mut zum Mitmachen
aber kein blinder
Aktionismus…
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Schritt 2: Mut zum Mitmachen!
Keine Angst haben…
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1 von 500 Beiträgen in Foren erfüllt alle Vorraussetzungen für einen Adverse event report!
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Schritt 3: Inhalte (ver-)teilbar
machen!
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Igoogle
Kosmix
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Classic Media is the school´s P.A.system
Social Media is the guy, that tells the best stories on the school yard
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Vielen Dank für Ihre
Aufmerksamkeit
Ralf HasselProjektmanager