Mediplanet 10 years - social media & mobile in the pharmaceutical industry
34
DIGITAL TRENDS
-
date post
17-Oct-2014 -
Category
Business
-
view
1.508 -
download
1
description
Presentation about social media and mobile use in the pharmaceutical industry. Done during the festivities of the 10 years birthday of Mediplanet/Pharmaplanet
Transcript of Mediplanet 10 years - social media & mobile in the pharmaceutical industry
DIGITAL TRENDS
2
HANS SMELLINCKXDigital Marketing Manager
20 years experience founderSocial Marketing Forum®Evolution
Social MediaE-mail Marketing
Digital Marketing
Interactive Marketing
Mobile MarketingMetrics, KPI’s & dashboardingBlogger
Pharmaceutical industry needs to go to the consumer
& stop thinking they will come to you!
Socialnomics & a translucent digital world!
Pharmaceutical industry
Perceives itself as a regulatory vacuum
OPEN YOUR MIND
Source:Social media tracker - 2010
Don’t ignore the facts
Source:IAB Belgium- 2010
Don’t ignore the facts
+ 6 million Belgians are online!
Source:IAB Belgium- 2010
Don’t ignore the facts
Facebook in Belgium
5.4 million
ALL age groups
2.9 million daily users
Linkedin in Belgium
0.9 million professionals
Consumer changed
The old recipe:
Buyer brand sell
happy consumer
No more a straight line
People talk!
Technology allows consumers to talk to each
other on a global scale
Consumer is in control
Jetblue…http://
www.youtube.com/watch?v=K6cwIy3pWMQ
Consumer is in control
Brand = dialogue
Consumer is in control
Brand = dialogue
The mobile consumer
35% of Belgians own a Smartphone
The mobile consumer
75% of c-level own a Blackberry
The mobile consumer
Mobile internet traffic will double year over year,
the next 3 years!
YOU changed
A visual connected world
YOU changed
YOU changed
So basically…
Consumer moved fully online Consumer talks & punishes brands online There is a new kid on the block: mobile Mobile will cause an even bigger disrupt But consumers still use the traditional channels as well
And where is the pharmaceutical industry?
Not yet consumer driven…
Very low activity towards consumers Only using traditional channels to professionals
On a good way?
No transparency Wild cat moves when it goes wrong You need to get the trust back from consumers
(to survive?)
Biggest network of healthcare pro’s
1.7 million members
If we can’t get help from the brands, we’ll do it ourselves!
Founder Patientslikeme
Johnson & Johnson
ePatients
Education…
where are the belgian initiatives?
Time to act…
www.slideshare.com/hans1604
Interactive Marketing Consultants
Hans SmellinckxTwitter.com/hanssmellinckxwww.onlinemarketingmanager.be
