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DON’T JUST PAY FOR PERFORMANCE. IMPROVE PERFORMANCE.

The Evolution of SEO

Adam RiffSenior Vice President, Digital Strategy

MediaWhiz

ariff@mediawhiz.com

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Timeline of SEO EvolutionContent – Technical – Linking

TIMELINE OF SEO EVOLUTIONCONTENT – TECHNICAL – LINKING

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o Back in 2000 - 2001 a little company out of Mountain View California figured out a better way to rank sites through linking and content. You may have heard of them Google.

o Co-founders Larry Page, president of products, and Sergey Brin, president of technology, brought Google to life in September 1998. Google started to revolutionize the way sites were indexed to present users with the most relevant search results.

Sergey BrinPresident of Technology

Larry PagePresident of Products

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REALITY

Source: SEOMOZ

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1• Content And Content Only

TIMELINE OF SEO EVOLUTIONCONTENT – TECHNICAL – LINKING

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1• Content And Content Only

2• Content + Optimization Content + Number Links Pointing To Site (Votes)

TIMELINE OF SEO EVOLUTIONCONTENT – TECHNICAL – LINKING

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1• Content And Content Only

2• Content + Optimization Content + Number Links Pointing To Site (Votes)

3• Content + Optimization Content + Number Links Pointing To Site + Anchor Text (Keyword) +Value Of

Link

TIMELINE OF SEO EVOLUTIONCONTENT – TECHNICAL – LINKING

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1• Content And Content Only

2• Content + Optimization Content + Number Links Pointing To Site (Votes)

3• Content + Optimization Content + Number Links Pointing To Site + Anchor Text (Keyword) +Value Of

Link

4• Content + Optimization Content + Number Links Pointing To Site + Anchor Text (Keyword) +Value Of

Link Who Was Linking – How They Were Linking – And Who Was Linking To Them

TIMELINE OF SEO EVOLUTIONCONTENT – TECHNICAL – LINKING

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1• Content And Content Only

2• Content + Optimization Content + Number Links Pointing To Site (Votes)

3• Content + Optimization Content + Number Links Pointing To Site + Anchor Text (Keyword) +Value Of

Link

4• Content + Optimization Content + Number Links Pointing To Site + Anchor Text (Keyword) +Value Of

Link Who Was Linking – How They Were Linking – And Who Was Linking To Them

5• Content + Optimization Content + Number Links Pointing To Site + Anchor Text +Value Of Link Who Was Linking – How

They Were Linking – And Who Was Linking To Them + Diversity Of Links: (Branded & Non-Branded)

TIMELINE OF SEO EVOLUTIONCONTENT – TECHNICAL – LINKING

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1996

• Content And Content Only

2• Optimized Content + Number Links Pointing To Site (Votes)

3• Optimized Content+ Number Links Pointing To Site + Anchor Text (Keyword)

4• Optimized Content + Number Links Pointing To Site + Anchor Text (Keyword) +Value Of Link (position

on linking site like above the fold, relevancy of linking site and # of links pointing to linking site)

5• Optimized content + Number Links Pointing To Site + Anchor Text +Value Of Link + Diversity Of Links: (Branded & Non-

Branded)

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• Optimized Content + Number Links Pointing To Site + Anchor Text +Value Of Link + Diversity Of Links (Branded & Non-Branded) + Social Signals (Facebook – Twitter – YouTube) + Diversity of Anchor Text + Quality of Content on and off-site

TIMELINE OF SEO EVOLUTIONCONTENT – TECHNICAL – LINKING