Mediarun Festiwal 2014 Damian Winkowski DeSmart Conventica
Transcript of Mediarun Festiwal 2014 Damian Winkowski DeSmart Conventica
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When software and hardware meet the marketer – what technology will change in a daily life of marketing person
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The SAILOR!
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Strongman!
Runner!
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I LOVE CATS <3
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First technology on Earth
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1439
Inventor (PRINT)!
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Press
First tragedies
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Press
First SPAM
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MASS COMMUNICATION
From 140 characters to 140 characters!
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1879
Inventor nr 2 (Edison)
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Machines
We have created them to rule them all
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Old marketing guy
huge EGO
arrogant
alcohol addicted
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Different tools
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TECH
Important moments
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Where the revolution has started? Back to the roots
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Do you talk to your pets?
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I do!
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MECLIENT
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Would you speak to machines?
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We live in interesting times…
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25 % of people (white collars - would connect they brains to Wi-FI)
The study was conducted by Cisco on 3,700 adults working in white-collar jobs in 15 countries.
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WTF?
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Does “status quo” exist anymore?
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Generation X
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Generation Y
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Walking on the moon?
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New marketing guy
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Psychologist Visioner
Data Analyst Creative Guy
Curious about the Future
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Two sides of coins
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What does it mean for you, Marketer?
How does it change the way you work on a daily basis?
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ADVICE nr #1
The web you know will be different
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Watch this movie!
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How many devices are connected to you?
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ADVICE nr #2
Customise and create dedicated message
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Everyone expect
something different
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funindesign.pl
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ADVICE nr #3
Automate processes
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1 year after the implementation…tim.pl
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250 K EUR daily
> 30 % revenue online
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ADVICE nr #4
Be UP to date (technically)
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ADVICE nr #5
Collect relevant data and predict the future
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ADVICE nr #6
Learn from Techies (yes, talk to developers)
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“Steve, it’s gonna be huge”
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read smart books!
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ADVICE nr #7
Start experimenting with software and hardware
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ADVICE nr #8
Listen to the user. He wants to be in charge
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I am a HERO!
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Why should I care?
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Ignorants pay the price
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Remember this one thing…
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Thanks for listening!
www.desmart.com
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