Mediapack 2017 France · 2019-08-14 · Key information of each magazine France FocusPRINT French...

Mediapack 2017

France

ELLE’S MISSIONS & VALUES

to understand&embody women’s modernity

#FREEDOM

#OPTIMISM #COMMITMENT

#TRENDS

#ATTRACTIVENESS

to inspire&stimulate ideas

#MIX AND MATCH

THE ELLE BRAND WHEEL/A MULTI-CHANNEL APPROACH

Is all about a mix of styles. Addresses women with a very positive message. Encourages them to create their own style. Provides inspiration and new ideas without dictating. « SEXY, STYLISH & SPIRITED »

PRINT WEB MOBILE SOCIAL NETWORKS

EVENTS & AWARDS

-- PLEASE CLICK ON THE MEDIUM ON WHICH YOU WANT TO FOCUS --

France

ELLE France has yet again surpassed its record audience threshold with 11 million print and digital readers! (ACPM One Global 2016 V2: ONE 2015 // MNR-PIM Médiamétrie June 2016)

FocusPRINT

WHAT’S UP?

France

ELLE France has the most premium readers in its competitive set! (AudiPresse Premium 2014)

After the success of last year, ELLE organized the ELLE RUN in partnership with MARIONNAUD for the 2nd time in Paris on the 16th October 2016, attracting more than 5 000 participants!

It is the most invested-in title amongst the upscale titles in France with 3 894 advertising pages, and leader in Fashion & Accessories with 1 549 ad pages and in Beauty with 999 ad pages! (KantarMedia Magtrack 2015)

LAUNCH DATE 1945

FREQUENCY Weekly

COVER PRICE 2017 (€) 2.20

4 COLOUR RATE 2017 (€) 32 000

FRENCH PAID CIRCULATION 363 486 ACPM DFP June 2016

TOTAL CIRCULATION 369 831 ACPM DSH June 2016

READERSHIP 1 897 327 ACPM ONE 2015-2016

FocusPRINT France

% Index vs pop

Women 82% 157

15 - 34 31% 107

35 - 49 23% 95

50 - 64 25% 105

AB Class 29% 110

100,000 + 33% 111

Parisian 28% 175

Higher 52% 126

>€ 45 000 17% 125

ACPM ONE 2015-2016

Key information of each magazine FocusPRINT France

French pop. ELLE Mme FIGARO VOGUE MARIE CLAIRE COSMO GLAMOUR BIBA GRAZIA

LAUNCH DATE 1945 1980 1921 1954 1973 2004 1980 2009

FREQUENCY Weekly Weekly Monthly Monthly Monthly Monthly Monthly Weekly

COVER PRICE 2017 (€) 2.20 4.90 4.90 2.20 2.00 1.80 1.90 1.50

4 COLOUR RATE 2017 (€) 32 000 35 000 23 500 37 300 29 100 25 500 24 900 18 800

FRENCH PAID CIRCULATION 363 486 411 953 159 774 379 393 379 506 312 972* 344 749 146 251

TOTAL CIRCULATION 369 831 414 547 160 081 380 286 380 365 315 095* 349 157 148 286

READERSHIP 51 742 005 1 897 327 1 226 389 1 345 608 2 157 058 1 398 411 1 040 850 789 734 557 824

SEX

Women 52 % 82 % 67 % 79 % 85 % 86 % 86 % 87 % 83 %

AGE

15 - 34 Y.O 29 % 31 % 11 % 52 % 20 % 58 % 57 % 46 % 50 %

35 - 49 Y.O 24 % 23 % 12 % 21 % 26 % 24 % 24 % 28 % 24 %

50 - 64 Y.O 24 % 25 % 26 % 19 % 30 % 12 % 14 % 18 % 20 %

65 + Y.O 24 % 22 % 51 % 9 % 21 % 7 % 6 % 9 % 7 %

Median age 48 47 60 37 50 35 36 40 37

SOCIAL - CLASS

A 9 % 13 % 11 % 7 % 13 % 13 % 12 % 14 % 13 %

AB CLASS 26 % 29 % 20 % 22 % 34 % 34 % 31 % 38 % 31 %

RESIDENCE

100,000 + 30 % 33 % 32 % 38 % 35 % 36 % 38 % 35 % 33 %

Paris 16 % 28 % 33 % 25 % 19 % 25 % 26 % 21 % 23 %

OCCUPATION

Working 55 % 50 % 34 % 47 % 56 % 62 % 60 % 66 % 58 %

EDUCATION

Higher 42 % 52 % 59 % 47 % 48 % 60 % 54 % 62 % 51 %

HOUSEHOLD INCOME

> € 36,000 - € 45,000 14 % 12 % 12 % 11 % 14 % 15 % 13 % 16 % 12 %

>€ 45 000 - € 65,000 14 % 17 % 22 % 15 % 17 % 18 % 16 % 19 % 15 %

>€ 65 000 + 8 % 14 % 16 % 9 % 10 % 10 % 11 % 10 % 16 %SOURCES : French Paid Circulation:ACPM DFP DSH June 2016

* ACPM DFP DSH M ay 2016

Total Circulation: ACPM DSH June 2016

* ACPM DSH M ay 2016

Readership: ACPM ONE 2015-2016

PREMIUM is a survey which provides the profile of the high end readers of 90 French magazines. The 9 164 interviewed were selected according to their position at work (executives and directors) for PREMIUM ACTIV or their level of income (+65 000€) for PREMIUM EASY.

PREMIUM ACTIV PREMIUM EASY

Directors & Executives non TOP 8

4 420 767 individuals

Non-executive workers & non-workers

TOP 8

5 300 393 individuals

PREMIUM ACTIV’EASY

Directors and Executives TOP 8

681 485 individuals

Source: AudiPresse Premium 2016

FocusPRINT France

(000) % Rank (000) % Rank (000) % Rank

ELLE 594 8% 1 496 9% 1 269 6% 1

Marie Claire 487 6% 2 386 7% 3 220 5% 2

Madame Figaro 474 6% 3 410 8% 2 184 4% 3

Cosmopolitan 293 4% 4 195 4% 4 159 4% 4

Biba 209 3% 5 129 2% 6 115 3% 5

Vogue 189 2% 6 137 3% 5 91 2% 6

Grazia 138 2% 7 105 2% 7 69 2% 7

(000) % Rank (000) % Rank (000) % Rank

ELLE 395 15% 1 268 16% 1 138 22% 1

Marie Claire 328 13% 2 215 13% 2 82 13% 3

Madame Figaro 246 10% 3 180 11% 3 90 14% 2

Cosmopolitan 162 6% 4 108 7% 4 34 6% 5

Biba 114 4% 5 75 5% 5 19 3% 7

Vogue 99 4% 6 71 4% 6 43 7% 4

Grazia 90 3% 7 63 4% 7 31 5% 6

Base: Women

Base: Total survey

Reach Reach Reach

Total Premium Premium Easy (Top 8)Premium Activ

(Dir. & executives)

Premium Easy (Top 8)

HHI > €65 000 / year


HHI > €80 000 / year


HHI > €115 000 / year

Reach Reach Reach

FocusPRINT France

Calendar subject to modifications *Material deadline TBC

# On sale dateMaterial

deadline*Editorial calendar Special Reports

3702 02/12/2016 18/11/2016 BEST DRESSED WATCHES

3703 09/12/2016 25/11/2016 LAST MINUTE CHRISTMAS LIST

3704 16/12/2016 02/12/2016 BEST OF 2016

3705 23/12/2016 09/12/2016 PARTIES

3706 30/12/2016 16/12/2016

3707 06/01/2017 22/12/2016 2017: WHAT'S NEW? DETOX

3708 13/01/2017 29/12/2016 WEDDING50 IDEAS ON HOW TO

HAVE A CALM YEAR

3709 20/01/2017 05/01/2017 WINTER SPORT GETAWAY SKI FASHION

3710 27/01/2017 12/01/2017 HAIR SPECIAL SEDUCTION

3711 03/02/2017 19/01/2017 REJUVENATE SPECIAL

3712 10/02/2017 26/01/2017 ITALIAN FASHION DESIGN & DECORATION

TRENDS

3713 17/02/2017 02/02/2017 ENERGY / BEAUTY / WELL BEING

3714 24/02/2017 09/02/2017 FASHION SPECIAL

3715 03/03/2017 16/02/2017 MIX & MATCH URBAN FASHION TECH / THE GOOD DEALS

3716 10/03/2017 23/02/2017 ACCESSORIES / WEEK-END ESCAPESSPECIAL ISSUE: ELLE

COLLECTION

3717 17/03/2017 02/03/2017 BEAUTY: WHAT'S NEW?

3718 24/03/2017 09/03/2017 ELLE ACTIVE BEFORE / AFTER BEAUTY

3719 31/03/2017 16/03/2017 COUPLES MEN

03/04/2017 19/03/2017 TBC

3720 07/04/2017 23/03/2017 JEANS SPECIAL / CELLULITE ELLE KIDS SUPPLEMENT

3721 14/04/2017 30/03/2017 SHAPE / TONING / SPORTLEAN COOKING /

EYEWEAR

3722 21/04/2017 06/04/2017 SHOES SPECIAL

3723 28/04/2017 13/04/2017 SUMMER FASHION SPECIAL

03/05/2017 18/04/2017 SPECIAL ISSUE: ELLE ZEN

3724 05/05/2017 20/04/2017 WATCHES / JEWELLERY SPECIAL MAKE-UP / BEAUTY

3725 12/05/2017 27/04/2017 CINEMA SPECIAL PERFUMES

3726 19/05/2017 04/05/2017 CELEBRITY BEAUTY SECRETS

3727 26/05/2017 11/05/2017 SUMMER BEAUTY SPECIAL

3728 02/06/2017 18/05/2017 BODY SPECIAL / DROP 3KGSWIM SUITS & SUN

CREAM

3729 09/06/2017 25/05/2017 SLOW & GREEN SPECIAL

3730 16/06/2017 01/06/2017 HOROSCOPE

3731 23/06/2017 08/06/2017 SHAPE AND SUMMER COOKING COOKING BOOKLET

3732 30/06/2017 15/06/2017 SUMMER NOTEBOOK

* TBC

# On sale dateMaterial

deadline*Editorial calendar Special Reports

3733 07/07/2017 22/06/2017 SUMMER NOTEBOOK

3734 13/07/2017 28/06/2017 SUMMER NOTEBOOK SUMMER HAIRSTYLES

3735 21/07/2017 06/07/2017 SUMMER NOTEBOOK

3736 28/07/2017 13/07/2017 SUMMER NOTEBOOK

3737 04/08/2017 20/07/2017 SUMMER NOTEBOOK

3738 11/08/2017 26/07/2017 SUMMER NOTEBOOK HAIR CARE

3739 18/08/2017 03/08/2017 WHAT'S NEW

3740 25/08/2017 10/08/2017 FASHION SPECIAL

3741 01/09/2017 17/08/2017 BACK TO SCHOOL AT A LOW COST ELLE KIDS SUPPLEMENT

3742 08/09/2017 24/08/2017 BEAUTY SPECIAL

3743 15/09/2017 31/08/2017 ACCESSORIES SPECIAL

3744 22/09/2017 07/09/2017 LUXURY SPECIAL

3745 29/09/2017 14/09/2017 HAIR SPECIAL

3746 06/10/2017 21/09/2017 STYLE & DESIGN SPECIAL

3747 13/10/2017 28/09/2017 COUPLE / SHOES / MEN

3748 20/10/2017 05/10/2017 WOMEN GETTING INVOLVED

3749 27/10/2017 12/10/2017 COSMETOLOGY / LINGERIE LOW COST JEWELLERY

3750 03/11/2017 19/10/2017 COOKING

3751 10/11/2017 26/10/2017 GIFTS SPECIAL BEAUTY CARE

3752 17/11/2017 02/11/2017 JEWELLERY SPECIAL

3753 24/11/2017 09/11/2017 FRAGRANCES SPECIAL

3754 01/12/2017 16/11/2017 WATCHES SPECIAL WOMEN OF THE YEAR

3755 08/12/2017 23/11/2017 LAST MINUTE PRESENTS

3756 15/12/2017 30/11/2017 BEST OF 2017

3757 22/12/2017 07/12/2017 PARTY SPECIAL

3758 29/12/2017 14/12/2017 TBC

* TBC

2017 IN €

FocusPRINT France

VOLUME DISCOUNT

Calculated on gross rate ELLE FASHION GUIDE RATES

From 32 000 4%

From 64 000 5%

From 118 500 6%

From 223 700 7%

From 320 000 8%

From 473 800 9%

From 640 000 10%

From 799 800 11%

From 1 119 800 12%

From 2 236 100 13%

From 3 226 032 14%

From 5 160 300 15%

Applied by advertiser group

Discount on agency turnover

Calculated on gross rate%

From 1st euro 3

STANDARD POSITIONS VOLUME DISCOUNT

Single Page 32 000

Double Page 64 000

1/2 Page 26 500

1/3 Page 25 500

Outside Back cover 74 900

Outside Back cover Fashion Special 82 400

Inside Back cover 47 400

PREMIUM POSITION

DOUBLE PAGE

Opening Spread 108 000

Opening Spread Fashion Special 118 800

2nd Opening Spread 102 900

3rd Opening Spread 101 300

4th Opening Spread 99 500

5th Opening Spread 98 700

6th to 10th Opening Spread 98 400

Spread before TOC 98 400

Spread between TOC & Magazine Credits 98 400

Spread between Magazine Credits & Editor's

letter 98 400

Spread between the Editor's letter and Elle is

Yours98 100

1st Opening Spread ELLE Info 97 800

1st Opening Spread Bis ELLE Info 97 400

2nd Spread 95 000

3rd Spread 94 300

Closing Spread 91 600

Closing Spread Style 90 400

4th Spread 87 600

5th Spread 86 400

6th to 10th Spread 83 100

11th to 15th Spread 79 200

Spread Before Fashion shooting 83 600

Opening Spread ELLE & Me 83 600

SINGLE PAGE

Facing Magazine Credits + 1/3 of Magazine

Credits page 80 300

Facing Magazine Credits / TOC / TOC bis* /

Editor's Letter44 300

Facing Elle is Yours 44 300

Opening Elle Info 43 300

Opening Culture/Style/Magazine 43 300

Opening ELLE & Me 43 300

1st RHP ELLE Info 42 900

2nd RHP 42 400

3rd RHP 41 900

4th RHP 41 300

Single Page ELLE Info 40 600

Single Page Guide Culture/Movies/Books 40 600

Single Page Fashion Style / Beauty Style 40 600

Single Page in Main section Fashion / Beauty 40 600

RHP "Premium" 38 900

RHP before Fashion shooting 36 600

LHP "Premium" 38 900

LHP before Fashion shooting 36 600

RHP ELLE & Me 36 600

Facing Numeroscope / Horoscope 36 600 Consecutive Pages / isolated: +15%

Premium Consecutive Pages / isolated: +20%

INSERTS

Flatspray 176

Sample 132

Glued card 100

2 pages 156

4 pages 180

6 pages 218

8 pages 235

12 pages 302

16 pages 397

FocusPRINT France -- BACK TO THE BRAND WHEEL--

ELLE FASHION GUIDE brings the trends from the runway straight to its readers with a fashion-inspired spin-off. Across 76 pages of perfect binding, ELLE Fashion Guide shares the best and latest trends across the Paris, New York, Milan and London Fashion Shows, all chosen by ELLE. Frequency//Twice a year (March & October) Print run//330 000 copies Distribution//At newsstands and to subscribers

STANDARD RATES

Single Page Rate 15 000


Outside Back Cover 25 000


Subject to availability and partnership conditions


ELLE PRECIOUS is the first spin-off dedicated to watches and jewellery. With a diameter of 28 cm and 92 pages, ELLE Precious takes the form of an eventful and upscale round format, mimicking the shape of a watchcase. Launch date//April 1st 2016 Print run//40 000 copies Distribution//At newsstands in France and Switzerland

# On sale date Material deadline

April 01/04/2016 17/02/2016

Subject to availability and partnership conditions

STANDARD RATES € Net Net



2nd Opening Spread 35 000

3rd Opening Spread or Back Cover 30 000

Inside Back Cover 20 000

Facing Edito/TOC 18 000

2017 dates TBC


ELLE BEAUTY PRESCRIPTIONS is the first complimentary special issue dedicated to pharmacy and parapharmacy clients. This 92 page issue, dedicated to all beauty segments, is distributed in exclusive partnership with two premium French networks, Paris Pharma and Monoprix. Launch date//May & October 2016 Availability//1 month Cover Price//Complimentary special issue for Paris Pharma and Monoprix pharmacy customers Print run//400 000 copies

Subject to availability & partnership conditions

STANDARD RATES € Net



Double Page Spread 30 000


Inside Back Cover/Facing

Contents/Edito20 000

ADDITIONAL OPTIONS € Net

Advertorials plus 3000 (by SPQ)

1/4 Page 5 000


May 23/05/2016 15/04/2016

October 12/10/2016 (tbc) end of June/end of July (tbc)2017 dates TBC


ELLE 100% BEAUTY is a complimentary special issue dedicated to beauty news, innovations and trends. Following the 100% Perfume and the 100% Care supplements, this 52 page issue, is dedicated to all beauty segments, and distributed in exclusive partnership with Sephora to its most loyal and selective clients. Launch date//October 2016 Cover Price//Complimentary special issue for Top Gold Sephora clients and the most loyal ELLE readers Print run//40 000 copies


October 12/10/2016 end of June/end of July (tbc)




Opening Spread Bis 18 000

Double Page Spread 15 000


Facing Editor's letter/TOC 9 500


2017 dates TBC


THE TRAVELLE GUIDE is an 84 page supplement that aims to share the

best secret addresses of the ELLE editorial team! The guide covers all that is Fashion, Beauty, Food, Culture and Good Living across 5 major French cities (Paris, Lyon, Marseille, Bordeaux and Lille). Launch date//June 17th 2016 Print run//150 000 copies Distribution//At newsstands



June 17/06/2016 17/05/2016

STANDARD RATES € Net Net





Facing Contents/Edito 18 000

2017 dates TBC


ELLE Kids is a 76 page supplement entirely dedicated to children’s fashion, toys, decoration, childhood and food. ELLE France is the #1 upscale women’s weekly magazine for mothers with kids under 15. Launch date//2nd September 2016 Print run//150 000 copies, of which 25 000 will be sent to subscribers in greater Paris Distribution//At newsstands


Dated On sale date Material deadline

April 07/04/2017 10/03/2017

September 01/09/2017 17/08/2017




Opening Spread BIS 30 000


Facing Edito/TOC 16 000

FocusDIGITAL France -- BACK TO THE BRAND WHEEL--

MORE

CONTENT

A renewed website: +PREMIUM, +GRAPHIC & UNCLUTTERED • A more user-friendly navigation & access to the contents • Additional contents & captive sections • Consistency & complementarity across all devices

+VISIBLE+INTEGRATED+INNOVATIVE ADVERTISING FORMATS NEW SECTIONS: jewellery, watches, ethnic beauty

KEY FIGURES

Source: MEDIAMETRIE//NetRatings September 2016

ELLE VIDEOS: A video platform with more than 300 videos Daily ELLE: Additional website, dedicated to fashion and updated hourly NEWSLETTERS: 590 976 subscribers (Source: Editor statement, October 2016)

2017 RATES

AUDIENCE 2 608 000 Unique Visitors

TRAFFIC 32 065 000 Pages Viewed

MAIN TARGET 61% Women

46% 25-49

39% AB+

Ad-type Gross Price

MPU 300 X 250 € 80 CPM

HPU 300 x 600 € 120 CPM

Leaderboard 728 x 90 € 100 CPM

Interstitiel Page € 200 CPM

Takeover on HP (Reskin) € 250 000 p/day

FocusDIGITAL France

Sources: Mediamétrie NetRatings, September 2016

25-49 YO INDEX 122

AB INDEX 165

A FEMININE PROFILE

61% INDEX 113

A CROSS GENERATIONAL PROFILE

25-34 yo

13% 35-49 yo

33% 50+ yo 45%

-- BACK TO THE BRAND WHEEL--

FocusDIGITAL France

Sources: Social Media Pages, September 2016


>@ 1 423 458

>@ 448 000

>@ 922 700

>@ 231 000

>@ 48 821

>@ 169 643

FocusDIGITAL France

ID Card

Launch date//April 2010 Visits per month//1 524 072 (ACPM September 2016)

PV per month//32 605 044 (ACPM September 2016)

Platform//Apple, Android, Window8, Blackberry, Bada

Editorial content

The ELLE expertise is now in your hands! The app provides a permanent, interactive newsfeed, with a positive and dynamic tone on

fashion, trends, culture, celebrities, etc. The app is filled with photos and illustrations.

Advertising formats

Intersticial Banner Intersticial video/

pre roll video Others

x x x


FocusDIGITAL France

ID Card

Launch date//December 2008 Visits per month//77 587 (ACPM September 2016)

PV per month //656 113 (ACPM September 2016)

Platform//Apple, Android

Editorial content

A personalised astrology application, which provides readings for all star signs including a

monthly love, life and health forecast. Main features include daily horoscopes, monthly love, health and career horoscopes, and the ability to share horoscopes with friends from your fingertips.

Advertising formats

Intersticial Banner Intersticial video/

pre roll video Others

x x x


www.ellearoundtheworld.com

http://www.ellearoundtheworld.com/

http://www.ellearoundtheworld.com/

Mediapack 2017 France · 2019-08-14 · Key information of each magazine France FocusPRINT French...

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Transcript of Mediapack 2017 France · 2019-08-14 · Key information of each magazine France FocusPRINT French...