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EFFECTIVE. LUXURIOUS. PURE. contact: [email protected] Organic Apoteke’s story begins with Dr. Nitasha Buldeo. Nitasha’s vision to provide the most healthful, luxurious and effective skin care was inspired by her grandmother’s legendary skin remedies, which were based on an unusual fusion of ayurvedic, traditional African and Native American wisdom. As a young girl Nitasha helped tend her grandmother’s herb garden and watched as she prepared therapeutic remedies for a wide range of skin conditions. Inspired by her grandmother’s wisdom and her dramatically effective formulations, Nitasha went on to study how and why they worked so well. Along the way, she discovered that the petrochemical base creams were inconsistent with the purity of the herbal compounds. So in addition to isolating active ingredients and discovering synergies, Nitasha developed the ultimate organic base cream. In the process she unlocked the secrets of nourishing skin at a cellular level. THE CONVERGENCE OF ANCIENT HEALING ARTS AND CUTTING EDGE SCIENCE MAKES HER VISIO N OF A RESULTS-ORIENTED, LUXURIOUS, HEALTHFUL AND ENVIRONMENTALLY SENSITIVE SKIN CARE RANGE A REALITY. DR. NITASHA BULDEO - A WOM AN WITH A VISI ON Nitasha is a doctor of homeopathy and ayurvedic medicine, and is a certified acupuncturist. She has earned a Master’s degree in biochemistry and also holds a degree in nutrition. THE ORGANIC APOTEKE STORY

Transcript of Media_Kit_International_A4

e f f e c t i v e . l u x u r i o u s . p u r e .c o n t a c t : s h a n t i @ o r g a n i c a p o t e k e . c o m

organic Apoteke’s story begins with Dr. Nitasha

Buldeo. Nitasha’s vision to provide the most

healthful, luxurious and effective skin care was

inspired by her grandmother’s legendary skin

remedies, which were based on an unusual fusion

of ayurvedic, traditional African and Native

American wisdom. As a young girl Nitasha

helped tend her grandmother’s herb garden and

watched as she prepared therapeutic remedies

for a wide range of skin conditions. inspired by

her grandmother’s wisdom and her dramatically

effective formulations, Nitasha went on to study

how and why they worked so well. Along the

way, she discovered that the petrochemical base creams were inconsistent with the purity of the herbal

compounds. so in addition to isolating active ingredients and discovering synergies, Nitasha developed the

ultimate organic base cream. in the process she unlocked the secrets of nourishing skin at a cellular level.

the convergence of ancient healing arts and cutting edge science

Makes her vision of a results-oriented, luxurious, healthful and

environMentally sensitive skin care range a reality.

dr. nitasha Buldeo - a woMan with a visionNitasha is a doctor of homeopathy and ayurvedic medicine, and is a certified acupuncturist. she has earned a

Master’s degree in biochemistry and also holds a degree in nutrition.

the organic aPoteke story

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Brand synoPsis

ORGANIC APOTEKE

CERTIFIEDORGANIC

ALCOHOL FREE

100%POST-CONSUMER RECYCLED OUTER

PACKAGING

VEGETARIAN,KOSHER

& CRUELTY-FREE

EFFECTIVE/COSMECEUTICAL

FAIR TRADE&

ETHICALLY-SOURCEDINGREDIENTS

Brand synoPsis

certified organicour goal is to set and meet the highest possible standards for organic skin care. our entire

range is certified organic by ecocert which is recognized in over 80 countries. each formula

is made from certified organic ingredients and naturally occurring minerals such as sea salt.

effective/cosMeceuticalinspired by traditional healing arts and based on over ten years of medical and scientific research, our

products reflect the cutting edge of formulation science. from our active ingredients to our multiple micro-

emulsion process, and the use of vitamins to stimulate microcirculation, our focus is on results without

compromising health, purity and environment.

Post-consuMer recycled Packagingour goal is to provide the purist most effective skin care on earth - and to do this in the most sustainable

way. from our manufacturing processes to our packaging and our supply chain, our impact on the

environment is always top of mind. our boxes, brochure and inserts are made from 100% recycled material,

all plastic we use is 100% post consumer recycled and pthalate-free and at least 50% of the glass we use is

post-consumer recycled.

fair trade & ethically sourced ingredientsWhether we are buying from a supplier or working directly with farmers, we are committed to fair trade

principals and seek out disadvantage communities to engage them in the organic Apoteke product cycle.

We consider everyone who contributes as equally important, whether they are growing the roses, designing

the web site or shipping the boxes.

vegetarian, kosher & cruelty-freeApproved by the vegetarian society, our product are all tested on human volunteers and none of the

ingredients we use have been tested on animals since 1975. Additionally we use only ingredients and

manufacturing processes approved by the federation of synagogues.

alcohol freeAlcohol is the suspected culprit in over 80% of individuals with multiple chemical sensitivity. it is also a

dermal irritant that disrupts the integrity of the skin. undesirable cosmetic side effects such as hyper

pigmentation & increased age spots are other reason’s we will never use alcohol, organic or not.

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ingredients

activeorganic Apoteke’s advanced formulations are fortified with active ingre-

dients including our proprietary pentapeptide complex to enhance the

structure and health of the skin. our cosmeceutical range for face and body

delivers results using only active, effective ingredients.

Pureour ingredients are not only effective but pure. We use only certified organic

botanicals and naturally occurring minerals – no parabens, petrochemicals,

alcohol, teA, DeA, urea or synthetic ingredients of any kind. the entire range

is certified organic by ecocert, the world’s oldest organic certification body,

internationally recognized as having the strictest, most exacting standards,

enabling consumers to distinguish truly natural cosmetic products. ecocert

works in 80 countries worldwide with offices in france, Germany, Belgium,

italy, spain and portugal.

ethical luxuryWe source only the finest ingredients from around the world and use them

in generous quantities. All ingredients are fair trade and cruelty free. High

percentages of opulent, exotic and active oils such as damask rose and carrot

seed oil in superior formulations ensure luxurious and effective products

without compromise. for example, a 1.7 ounce bottle of rejuvenating face

cream contains the oil from four pounds of rose petals.

why we don’t use alcoholAlcohol disturbs the skin’s natural acid mantle – leading to accelerated

trans-epidermal water loss – resulting in dull, dry skin. Alcohol also stimu-

lates melanocytes which can lead to hyperpigmentation and increased age

spots. A recent study suggests that a large number of individuals with mul-

tiple chemical sensitivity are actually allergic to alcohol, which compromises

the skin’s integrity and exposes the deeper layers of the skin to environmen-

tal toxins.

Rose Hip Oil

Coconut

Mandarin Essential Oil

Rose Oil

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coMPlete ingredient list

iNci Name Common Name or SourceAloe barbadensis gel* Aloe vera gel

Alpha lipoic acid** from Potatoes

Ananas sativus extract* Pineapple extract

Arginine** Amino acid from wheat germ

Ascorbic acid (ester c)** from Citrus fruit

Butyrospermum parkii butter* Shea butter

cananga odorata oil* Ylang Ylang essential oil

carica papaya extract* Papaya extract

centella asiatica extract* Gotu Kola extract

cera alba* Beeswax

citrus aurantium bergamia oil* Bergamot oil

citrus aurantium dulcis oil* Sicilian orange oil

citrus aurantium dulcis water* Orange blossom water

citrus grandis oil* Grapefruit oil

citrus medic limonum oil* Lemon oil

citrus nobilis oil* Mandarin oil

citrus paradisi seed extract* Grapefruit seed extract

cocos nucifera oil* Coconut oil

cymbopogon martinii oil* Palma Rosa oil

Daucus carota oil* Carrot seed oil

Dead sea mud

echinacea angustifolia extract* Coneflower

euphrasia officinalis extract* Eyebright extract

Glycerin (vegetable)** from Vegetable oils

Glycine soja oil* Soy oil

Green clay

Hamamelis virginiana water* Witch hazel

Helianthus annuus seed oil* Sunflower oil

Homeopathic complex (oxygen 6x, sol 6x, Belladonna 6x)

Honey*

lac powder** Buttermilk powder

Melaleuca alternifolia oil* Tea Tree oil

Melia azadirachta leaf extract* Neem leaf extract

palmitoyl oilgopeptide** Pentapeptide from botanical sources

pelargonium graveolens oil* Rose Geranium oil

potassium cocoate** from Coconut oil

potassium oleate**from Sunflower/Coconut oil

potassium sorbate** from Bananas

prunus amygdalus dulcis oil* Almond oil

rosa canina fruit oil* Rose hip oil

rosa centifolia water* Rose water

rosa damascena distillate* Rose water

rosa damascena oil* Rose oil (Damask)

rosmarinus officinalis extract* Rosemary extract

sodium benzoate** from Fruits and vegetables

sodium chloride Sea Salt

sodium dehydroacetate** Naturally occuring mineral from fruit vinegars

sorbic acid** from Berries

symphytum officinale leaf extract* Comfrey extract

triticum vulgare germ oil* Wheat germ oil

ubiquinone** Coenzyme Q10

vaccinium myrtillus extract* Bilberry extract

Wash Base*

potassium cocoate** from Coconut

potassium oleate** from Sunflower/Coconut oil

lauryl betaine from Vegetable oils

potassium palm kernalate ** from Palm kernal oil

palm kernal acid** fatty acid from Palm kernal oil

Decyl glucoside*** from Coconut, Corn or Yucca

potassium citrate Potassium salt from Citrus fruit

White clay

xanthan gum** from Cabbages

* certified organic** Derived from organic botanicals*** organic source

INCI: International Nomenclature of Cosmetic Ingredients

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cosmeceuticals are advanced formulations designed to deliver nutrients and nourishment to improve skin

function and appearance. the two most important factors in the efficacy of cosmeceuticals are NutrieNts

and NutrieNt Delivery. our active nutrient complexes are based on a 40-year family legacy and over ten

years of scientific and medical research. our NutrieNt Delivery systeM is a revolution in formulation-

science.

how it worksthe key to the effectiveness of organic Apoteke is a proprietary

multiple micro-emulsion technology designed to deliver

nutrients to targeted layers within the skin. the skin is made up

of oil-loving and oil-repelling layers. Delivering nutrients to the

deeper layers, where they can really make a difference, requires

working with the skin’s natural system. organic Apoteke’s active

complexes, “wrapped” in eight layers of botanical oils and floral

waters, are designed to unfold into the skin, infusing it with

nutrients as they pass from layer to layer.

a revolutionary nutrient delivery systeM

bota

nica

l oil

flora

l wat

er

active complex

why we don’t use silicon gelsSilicon gels are used in the cosmeceutical

industry for two qualities – their gliding texture

and their penetrating ability. The problem is,

silicon gels are oxidizers. With anti-oxidants all

the rage (for good reason) it seems ironic that

these oxidizers are used as a delivery mechanism

for “anti-oxidant rich” formulations. Is it possible

that silicon gels are actually speeding up the vis-

ible signs of aging?

COLLAGEN &

ELASTIN STRUCTURE

“Smart Nutrients”target specific layers within the skin

EP

IDE

RM

ISD

ER

MIS

Organic Apoteke addresses all the layers of the skin

or

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nic

ap

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e

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exercise gets the heart pumping and improves blood circulation. this ensures that

all the cells in the body get the nutrients and oxygen they need to function.

our innovative products are designed to stimulate microcirculation. this means

we get the blood flowing to your skin cells so they get the essential nutrients to

function well.

our revolutionary products improve circulation to the applied area, equivalent to:

• a 5 mile run,

• 75 minute workout,

• 2 hour hike,

With 15 minutes relaxation on the sofa.

We can’t burn calories...we recommend exercise for that!

But we can make skin glow with health.

“exercising” the skin

© Organic Apoteke 2008

Enhanced microcirculation Increases the delivery of nutrients & oxygen to skin cells

Cellular waste is carried away more effectively

STIMULATED CAPILLARY

products which improve microcirculation of the skin: Buttermilk cleanser, Balancing rose toner, rejuvenating face

cream, rejuvenating face Mask, rejuvenating eye cream, rasayana rejuvenating serum & Detox face Mask.

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reJuvenating face Mask

WHy it’s AMAZiNG:

• Instantly plumps up

tired, dehydrated skin

• Diminishes fine lines &

wrinkles

• Boosts microcirculation

• Intensive hydration and

nutrient infusion (perfect after air travel)

coMpANioN proDucts:

• Balancing Rose Toner

• Rejuvenating Eye Cream

sKiN type:

• Mature

• Normal tending to dry

• Dry

iNGreDieNts (common names):Rose water*, Sunflower seed oil*, Hectorite, Damask Rose oil*, Honey*, Soy oil*, Coconut oil*, Shea butter*, Grapefruit seed extract*, Palmarosa oil*, Glycerin (vegetable), Xanthan gum, Almond oil*, Pentapeptides (botanical sources), Potassium sorbate, Sodium benzoate (from fruit), Salts (from fruit vinegars), Sorbic acid, Wheat germ oil*, Citric acid, Ylang Ylang oil*, Carrot oil*. * from organic farming

Natural and Organic Cosmetic certied by ECOCERT SASF-32600 according to ECOCERT standards • 83.3% of thetotal ingredients are issued from organic farming • 98% oftotal ingredients are of natural origin

Pentapeptides• Smoothes, firms & tones• Building blocks of collagen & elastin• Supports skin structures

Shea Nut Butter• Evens skin tone• Protects against dehydration• High in essential fatty acids

Honey• Protects against dehydration• Soothing• Antibacterial• Healing

Key iNGreDieNts

PROVEN RESULTS

CER

TIFIED ORGANIC

NOAlcohol, Parabens,

Petrochemicals, Glycols, Silicones,

Sulphates, Synthetic Fragrance,

Synthetic Colours, TEA, DEA, PEGS

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rasayana reJuvenating seruM

WHy it’s AMAZiNG:

The benefits of SIX

serums in ONE bottle:

Decreases:

• Fine lines and wrinkles

by 60%

• Sagging by 21%

• Trans-epidermal water loss by 44%

Increases:

• Firmness by 38%

• Hydration by 60%

Lightens:

• discolouration 36%

coMpANioN proDucts:

• Rejuvenating Face Cream

• Rejuvenating Face Mask

sKiN type:

• All skin types

iNGreDieNts (common names):

Carrot oil*, Rosehip fruit oil*, Rosa water*, Almond oil*,

Palmarosa oil*, Gotu kola extract*, Echinacea extract*,

Rosemary extract*, Grapefruit seed extract*, Glycerin

(vegetable), Xanthan gum, Potassium sorbate**,

Sodium benzoate (from fruit), Salts (from fruit vinegars),

Sorbic acid, Ylang Ylang oil*, Wheat germ oil*,

Pentapeptides (botanical sources), Citric acid.

* from organic farming

Natural and Organic Cosmetic certified by ECOCERT SAS F-32600 according to ECOCERT standards• 95.7% of the total ingredients are issued from organic farming •98.09% of total ingredients are of natural origin

Pentapeptides• Smoothes, firms & tones• Building blocks of collagen & elastin• Supports skin structures

Rosehip Oil• Strengthen skin structure• Supports healthy regeneration• Antioxidant-rich

Gotu Kola• Helps to repair the skin• Rich in vitamins A, B, E, & K• Strengthens thinning skin

Key iNGreDieNts

PROVEN RESULTS

CER

TIFIED ORGANIC

NOAlcohol, Parabens,

Petrochemicals, Glycols, Silicones,

Sulphates, Synthetic Fragrance,

Synthetic Colours, TEA, DEA, PEGS

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i am writing to thank you for developing these really wonderful products. i purchased the anti-

aging starter kit at Macy\’s in skokie, illinois two weeks ago, and i am so impressed with these

products. please believe me when i say i have tried everything; since beginning this regimen, i

notice less redness, sensitivity and more even tone and texture. i look forward to trying more of

these wonderful products. thank you so much, Beth, illinois.

“i have a severe skin disorder and i have highly sensitive skin. i recently started using organic

Apoteke’s rejuvenating range. Before i started using organic Apoteke i had dull lifeless skin,

which was dry and flaky. After a few months of using organic Apoteke, my skin has never been

better. My skin has greatly improved and my dehydration lines have been erased. Not only has

the symptoms of my skin disorder improved but now i have the beauty blush! thank you for

creating such amazing products. you have helped me by improving my confidence as well as

my self esteem.” DAN, uK

“ i have to say i love this product. Nothing has changed my skin as much as organic Apoteke.

i have people telling me “wow your skin looks great – polished.” i am so impressed! thanks

again!” DoNNA, cA

“i had a Beauty Blush moment the very first time i tried the organic Apoteke products. My skin

is incredibly sensitive.....to everything. i could sense right away that my skin was so happy to be

nurtured with this line. After suffering years of breakouts and reactions, my skin felt so fresH

and tingling and taut and loved.

After a couple of months now of using organic Apoteke, my skin is recovering from years of too

harsh products. i love the feeling of warmth i get from organic Apoteke and i even smiled at

myself in the mirror recently when i saw that i did not need to put on makeup!!!” ABBy, cA

“i love your products - my skin has never looked better! “ Kerri, cA

“i literally only used the product last night and this morning and when i came in to work today, i

had two people comment on my skin (outside of the norm!). this product is absolutely fabu-

lous, you can feel the nutrients from the get go.” sHANNoN cA

testiMonials

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