mediakit2012/2013 - Vogue Knitting

AS THE KNITTINGINDUSTRY’SSTYLE LEADER

25

VOGUEknittingI N T E R N A T I O N A L

+YEARS

mediakit2012/2013

WINTER 2008/09


®

U.S. $6.99CAN. $8.50**Recommended PriceCODE: 120808

michael korstwinkletom scott

winterwhites

details,details...

American designersat their best

bold & beautiful

the creamiestcables ofthe season

lace, texture& subtle shaping

SPRING/SUMMER 2009


®

U.S. $6.99CAN. $8.50**Recommended Price

CODE: V1712

first blush

modern metals

NATURALBEAUTY

the soft and sensualstitches of spring

the art of laceopulent openworkin contemporary shapes

easy tops thatshimmer and shine

STEP BY STEPKnitting from the center out:our sensational BotanicaMedallion cardi

eco-friendly fashionin organic fibersand fresh earth tones

is the knitting world’s style leader and the brand

that consumers turn to on a regular basis for the most inspirational patterns, chic styling and compelling techniques.

Vogue is a name synonymous with fashion and style, and when it comes to knitting, nothing equals the impact of

Vogue Knitting. Now reach almost 1 million knitting enthusiasts through our integrated multi-media promotional pack-

age of consumer and trade magazines, web and television.

VOGUEknitting®


®

About Us:Vogue Knitting® Is New and Exciting:Only VK offers features like VK360° that provide the consumer with a 360°view of the garment.

Vogue Knitting® Builds Your Business:VK consumers buy your brands as seen in your advertising and in our editorialdesign. With the Vogue name and distinguished heritage, VK has access to toptrend information and products. When we link you to this world, yourbusiness benefits. If it’s in Vogue Knitting, it says “style,” and so do theproducts that appear there.

Vogue Knitting® Is Distributed Across the Globe:VK enjoys total national distribution and international recognition in allfashion capitals and major cities across the globe. VK is also prominentlyplaced at fine yarn and needlework shops, major book retailers and online.

Vogue Knitting® Is a Collector’s Item:Our readers keep their issues—96% save every copy—and share themwith friends, ensuring three readers per copy, on average, and guaranteeingrepeated exposure for your brand and products.

Vogue Knitting® Connects Designers and KnittersOnly VK consistently delivers top designers such as Nanette Lepore, RebeccaTaylor, and Twinkle, just to name a few. And with its range of expert andeasy patterns, every level of knitter is represented.

Vogue Knitting® Reaches and Teaches:Every level of knitter is captivated by the Vogue name and its stimulating takeon fashion. Likewise, VK delivers the perfect mix of classic, contemporary andinsider fashion design that experienced and aspiring knitters seek.

PLEASE CONTACT:Doreen Connors, Director of Advertising Salesphone: 212.937.2554email: [email protected]

Rose Ann Pollani, Accounts Managerphone: 212.937.2557email: [email protected]: 646.486.4170


®

Our Readers:Purchasing TrendsFirst learned of a product in a VK magazine advertisement 83%

Shop the Web for products advertised in VK—up 10% from last year! 44%

Purchased a product advertised in VK magazine—up 22% from last year! 60%

Searched for more information on a product seen in a VK magazine advertisement 55%

Visit knitting-related websites multiple times a month 47%

Demographics & LoyaltyMedian age 49

Married 66%

College graduate or higher 69%

Average household income $75,000

Average number of years reading VK 5.5 years

Skill LevelProjects completed per year 15

Belong to a knitting organization 45%

Read VK for the patterns 95%

Prefer technical subjects 88%

Rate themselves as above-average knitters 49%

Over 20 knitting books in library 63%

VK readers who also crochet 64%

The recession has hit hard and I have kept only one subscription magazine--VogueKnitting. Truly- thanks for an all-out great issue. - Vogue Knitting Subscriber




®

Special MarketingOpportunities:

ADVERTORIALSMany issues of Vogue Knitting contain advertorials—special advertising sectionsdesigned to fit seamlessly into our editorial content. Developed and styled byVogue Knitting’s award-winning creative staff, these advertorials combine bothprint and online exposure for your products. Our advertorials generate buzz anddirect traffic to your website and stores.

NEW&KNITWORTHYThis special advertising section provides mini reviews of products and services,allowing you to spotlight your product with a picture, copy, contact informationand up-front positioning. It’s a proven information and sales driver.

ADDEDVALUE FEATURESThese custom-designed advertising units enable your company and productsto stand out and offer additional value to your customers. Ask one of our salesrepresentatives about any or all of these special offerings:

• Half Front Cover Wrap• Fold-Out Booklets*• Split Cover• Inserts*• Stand-Alone Supplements*

* Can be printed in overruns for distribution at shows and point of sale.PLEASE CONTACT:Doreen Connors, Director of Advertising Salesphone: 212.937.2554email: [email protected]

Or Rose Ann Pollani, Accounts Managerphone: 212.937.2557email: [email protected]: 646.486.4170

Vogue Knitting 2011-2012 Schedule


® Print Advertising

SPRING/SUMMER 2009


®


CODE: V1712

first blush

modern metals

NATURALBEAUTY






WINTER 2008/09


®



winterwhites

details,details...


bold & beautiful



ISSUE SPACE CLOSE MATERIAL CLOSE ON-SALE

Spr/Sum 2012 NOV 25 DEC 10 MAR 6

Crochet 2012 JAN 25 FEB 10 MAY 8*

Early Fall 2012 MAR 25 APR 10 JUL 10

Fall 2012 MAY 25 JUN 10 SEP 4

Holiday 2012 JUL 25 AUG 10 NOV 6

Winter 2012/2013 SEP 16 OCT 3 JAN 8

*New Issue

SPREADLive: 16" w x 10 1/4" h

Trim: 16 1/2" w x 10 3/4" h

Bleed: 16 3/4" w x 11" h

1/8" gutter on both pages for grind off

FULL PAGELive: 7 3/4" w x 10 1/4" h

Trim: 8 1/4" w x 10 3/4" h

Bleed: 8 1/2" w x 11" h

2/3 PAGE VERTICALLive: 5 1/8" w x 10 1/4" h

Trim: 5 1/2" w x 10 3/4" h

Bleed: 5 5/8" w x 11" h

1/3 PAGE VERTICAL2 1/4" w x 10" h

1/3 PAGE SQUARE4 7/8" w x 4 7/8" h

1/4 PAGE VERTICAL3 3/4" w x 4 7/8" h

1/6 PAGE HORIZONTAL or VERTICAL4 7/8" w x 2 1/4" h

1/2 PAGE VERTICALLive: 3 1/2" w x 10” h

Trim: 3 3/4" w x 10 3/4” h

Bleed: 4" w x 11" h

1/2 PAGE HORIZONTALLive: 8" w x 5" h

Trim: 8 1/4" w x 5 1/4" h

Bleed: 8 1/2" w x 5 3/8" h

1/2 PAGE DIGESTLive: 4 5/8" w x 7 1/2" h

Trim: 5" w x 8" h

Bleed: 5" w x 8 1/8" h

BLEED NON-BLEED

Both full-page and partial-page ads are only accepted ashigh resolution PDF FILES WITH EMBEDDED FONTS. Pleasenote that all images in the file need to be 300 DPI CMYK. Wecannot accept ads sent in RGB format.If received in this format, there will be a charge for converting toCMYK format, which can cause colors to change.The ad can be sent one of the following ways:• Saved to CD and mailed with a printout of the ad• E-mailed to [email protected]• Placed on SoHo’s FTP sitePlease be sure to reference the e-mail with the advertisername, magazine name and issue.For any questions regarding ad material, please contact Rose AnnPollani at 212.937.2557 or e-mail [email protected].

General Information

1/12 PAGE SQUARE2 1/4" w x 2 1/4" h


® Print Advertising

Ad Page Dimensions

SEND MATERIAL TO:

Rose Ann [email protected] Publishing Company161 Avenue of the Americas, Suite 1301New York, NY 10013

WINTER 2008/09


®



winterwhites

details,details...


bold & beautiful



SPRING/SUMMER 2009


®


CODE: V1712

first blush

modern metals

NATURALBEAUTY






Vogue Knitting Magazine has numerous online advertising opportunities for a variety of budgets and

advertising campaigns. These include leaderboard banners, skyscrapers, and large boxes for GIF or flash

ads. Weekly advertising is also available in our opt-in email newsletter. Web chat, pattern and email

sponsorships are available on a limited basis.

Site Metrics:(Within 5 SoHo-Branded Knitting Sites)

Over 180,000 Average Monthly Visitors

Over 110,000 E-Newsletter Subscribers

VOGUEknitting.com®

“As soon as our ad was placed on VogueKnitting.com, we noticed a sudden and dramatic

increase in sales related to our featured product. Good advertising, indeed. Thank you, SoHo!”

Ann WisniewskiDream Weaver Yarns LLC

Banner AdvertisingVogueKnitting.com offers monthly-based online advertising.Your ad will have run of site over a 30-day period for unlimitedimpressions. This provides your banner ad maximum exposure with the VK consumer. Because space is limited, we suggestreserving your spot in advance.

Your adwill appear on all of themost frequentedpages, including:

Issue highlights

Fashion preview

Editor’s letter

Editor’s pick

Patterns

Stitch library

Free patterns

Web exclusives

Resources

Links we love

Need a banner ad? We can create a GIF or SWF (Flash) ad for you and direct the link directly to your website.

Call us for pricing.

UNIT NAME UNIT SIZE PLACEMENT

Wide Skyscraper 300x600 Site-Wide

Large Box 300X250 Site-Wide

VOGUEknitting.comI N T E R N A T I O N A L

®

WideSkyscraper

LargeBox


®

E-NewsletterOur e-mail list is a targeted audience of over 60,000 knittingaficionados with eyes and ears out for the latest yarn, trend andaccessory buzz.

E-Newsletter BannersThe Vogue Knitting weekly e-newsletter includes one house bannerad and/or one advertiser banner ad in each e-mail. This allows youpremium placement without competition from other ads.

Call for pricing. Discounted rates available formultiweek commitments. Choose from the following sizes:

• 300x250

Sponsored E-NewsletterThe advertiser may also sponsor the Vogue Knitting weekly

e-newsletter. Advance reservation of 30 days preferred.

Call for pricing. Discounted rates available for multiweekcommitments. You will receive:

• One 300x250 banner ad

• 125-word copy*

• Shared subject line with Vogue Knitting

*Must be approved through the Vogue Knitting Web editor.

768x90



300x250


®

www.vogueknitting.com

Every Project. Every Angle.

Over 150,000 unique visitors since launch!

VK360°

VK360° was developed to satisfy the needs of our growing audience while nurturing a new generation of knitters. Our presenceonline is mushrooming– thanks to our content-driven website and ubiquitous presence on social media outlets. VK360° givesour industry the opportunity to reach a larger audience of discerning knitters and drive customers into yarn stores everywere.

Find VK360° at VogueKnitting.com andYoutube.com.• VK360° @ VogueKnitting.com: Over 150,000 unique visitors since Oct. ‘08• VK360° @ Youtube: Over 400,000 video views and growing!

Sell More Yarn * Connect With Customers * Provide Compelling Content * Market Your Magazine Inventory * Save Time With Customer Projects

“What a wonderful tool!I would never have dreamed thatthese fashions (featured in theSpring/Summer 2009) were so

beautiful! The 360° views fully displayall of the unusual & unexpected

characteristics of each garment! The360° really ‘sells’ the design!” –From

VogueKnitting.com Viewer


®

Other OpportunitiesVogueKnitting.com has a variety of special online-only features available for advertising and sponsorship. All are available on afirst-come, first-serve basis. Call for schedules and quotes. These include:

• VK360˚ advertiser

• Free project advertiser

• Web chat advertiser

WideSkyscraper

LargeBox

WEB CHATADVERTISER

sponsored by

FREE PROJECTADVERTISER

VK 360°ADVERTISER

sponsored by

Ad Specs


® Online Advertising

WIDE SKYSCRAPER: 300X600Max file size:GIF/JPEG: 30k

Flash: 40k

Animated GIFs: 3 Loop Maximum

Formats Accepted:GIF, Animated GIF, JPEG, HTML, Java,

JavaScript, Flash

LARGE BOX: 300X250Max file size:GIF/JPEG: 30k

Flash: 40k

Animated GIFs: 3 Loop Maximum

Formats Accepted:GIF, Animated GIF, JPEG, HTML, Java,

JavaScript, Flash

Do you have an idea for a special promotion that doesn’t fit in our outline? Please contact us and we’ll help youdecide how to make the greatest impact with your advertising plan.

Contact

Doreen ConnorsDirector of Advertising SalesPhone: (212) [email protected]

Rose Ann PollaniAccounts ManagerPhone: (212) [email protected]

WideSkyscraper

LargeBox

mediakit2012/2013 - Vogue Knitting

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