Mediakit 2020 · Moodboard: Tips, tricks, guys: Pictures, people and stories of this issue Stories:...
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1 Mediakit 2020 Status: 05/2020
Transcript of Mediakit 2020 · Moodboard: Tips, tricks, guys: Pictures, people and stories of this issue Stories:...
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Mediakit 2020
Status: 05/2020
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ICON Portfolio
ICON 9 x a year
Mr ICON twice a year
ICONmagazine.de website of ICON
@icon.magazin ICON Instagram
ICON Events Events
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Mr ICON
Mr ICON will be published twice a year as a supplement in WELT
and WELT AM SONNTAG. With an exciting variety of topics and an
innovative design, Mr ICON positions itself as a style-conscious
companion for men for whom lifestyle means more than fitness,
hoodies and barbecues.
Topics: Stories, interviews, adventures, travel, cars, fashion,
beauty and tips & entertainment.
The lifestyle magazine for men
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Editor‘s Quote Mr ICON
Inga Griese,
Founder and editor in chief ICON
“It is men’s turn.
The stereotypes time is over: Men with character are required. Environmental
consciousness is not just for “softies”, a car is not “the enemy” and attitude is
no ballet exercise. Clichés are obsolete, personality makes all
the difference. Neither sense of well-being, nor enjoying lifestyle and transformation
are a female prerogative…
All this can be experienced the men’s way.
Perhaps the “King” at the grill enjoys a facial mask later on in the night, a CEO likes
to cycle to his office, an apprentice buys a three piece suit, all this because they
wish to do so, because they like to do so.
This is the spirit of Mr ICON’s, ICON’s brother. Come with us and discover the
adventure of being a man. Ropes and hooks are provided and we are very much
looking forward to our next trip together!”
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ZEIT
Magazin
Handelsblatt
Magazin
S u p p l e m e n t s i n m a g a z i n e s
S u p p l e m e n t s i n n e w s p a p e r s
R e t a i l p r o d u c t s
Mr ICON
Posit ioning
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USPWhy Mr ICON
Innovative concept with elegant presentation in
an attractive order of magnitude in WELT Print Total
(DIE WELT und WAMS*).
Lead Adwards 2018: Category: Launch:
„comtemporary magazine for men on international level“.
Line extension of the well-established, successful
brand ICON.
International reputated style expertise of editor in chief
Inga Griese.
*The circulation of Mr ICON does not correspond to the total print circulation of newspapers.
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Section and topics
Moodboard:
Tips, tr icks, guys: Pictures, people and stor ies of
th is issue
Stor ies:
Stor ies and stars, cars, adventure, music, shoot ings
& dresscode
Shopping:
Fashion, beauty, watches for men
Mr ICON
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Schedule 2020Mr ICON
Issue Publishing Early booking Booking Material
date deadline** deadline deadline
Mr ICON I 28.03./29.03. 04.02. 15.02. 26.02.
Mr ICON II 31.10./01.11. 21.08. 11.09. 21.09.
Print circulation: 320.000 copies
*Individual distribution key: does not correspond to the total print circulation of newspapers Mr ICON does appear in
WELT and WELT AM SONNTAG Kompakt. **Closing date for cover pages and ad-specials
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Ad-formats & rates 2020*
Mr ICON
*Subject to change, ** Sub-formats only after consultation/availability, *** plus technical costs on request
2/1 page
1/1 page
1/3 page** - portrait
492 mm x 291 mm
246 mm x 291 mm
79 mm x 291 mm
58,000.00
35,000.00
Upon request
Size in page section Format Gross rate in euro
Preferential placements
Opening Spread
Cover-Gatefold***
Against Editiorial
Facing Table of Content (FTC)
Facing Table of Content II (FTC II)
Opening spread
Premium spreads
Premium single pages
2nd cover page + page 3
4 pages
left hand page opposite Editorial
left hand page opposite Contents
eft hand page opposite Contents II
3. Cover page (IBC)
4. Cover page (OBC)
1. advertiser after opening spread
2. advertiser after opening spread
1. Right hand page
2. Right hand page
84,700.00
154,700.00
38,500.00
37,800.00
36,750.00
38,500.00
45,850.00
67,900.00
63,350.00
38,500.00
36,750.00
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Ad-Specials and rates 2020*Mr ICON
*Subject to changes / ad-special orders are only binding for the publisher after submission of a binding sample of the ad special and its reconfirmation. **Ad-specials are not discountable,
but AE-capable. *** If applicable, technical costs will be added.
Bound-in-inserts Format Gross rate in euro per 1000 started copies**
Up to 4 pages
Up to 8 pages
max 246 mm x 291 mm
max 246 mm x 291 mm
Up to 4 pages – with add on
Up to 8 pages – with add on
max 246 mm x 291 mm
max 246 mm x 291 mm
110.00
126.00
123.00
140.00
Loose inserts
Glued inserts***
Postcard
Produkt sample / Scent seal
Booklet up to 25g
105 mm x 148 mm
max 128 mm x 183 mm
max 196 mm x 251 mm
60.00
82.00
85.00
Up to 20 g
Up to 30 g
Up to 40 g
max 226 mm x 271 mm
max 226 mm x 271 mm
max 226 mm x 271 mm
120.00
130.00
140.00
The first technical station is charged at a 10% premium. Additional ad specials available upon
request. Feel free to contact us!
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Technical specificationsMr ICON 2020
Format
Printing process
Paper
W x H : 246 mm x 291 mm
2/1 spread W x H (incl. double bleed in the fold*): 492 x 291 mm
Cover/Content: sheet offset/gravure printing
Cover: 250 g/m2 HFMC
Inside pages: 65g/m2 UPM Ultra Matt G
300 dpi
5 mm on all sides
Perfect bound (adhesive binding)
Cover/Inside pages: PSO coated v3 (51L)/PSR LWC PLUS V2 M1
Euro colours 4/4
PDF/X-1a, PDF/X-3 or PDF/X-4
High PDF
*Double bleed in the fold between 3 mm and 5 mm
Adress Proofs
AdMedia-Pool
Herstellung & Logistik WELT-Gruppe
Axel Springer SE
Axel-Springer-Straße 65
10888 Berlin (Germany)
Resolution
Trim
Processing
ICC-Profil
Colours
Data delivery
Data delivery address
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Presenting package multiscreen
On each site of the Mr ICON-channel a Fireplace (online),
Medium Rectangle (mobile) and the logo of the sponsor
(multiscreen) is fixely integrated.1
Mr ICON channel presenting package
384,000 AIs2 // 8 weeks // Euro 36,480.00 gross
Sponsoring of Mr ICON Channel
D ig i ta l imp lementa t ion
Mr ICON Channel Presenting
1) Creative costs are in the amount of 400.00 € (not discount- and AE-capable 2) AI amount can vary at a different time
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YOUR PERSONAL
CONTACT
Find here your personal contact in your region!
https://www.mediaimpact.de/en/
+49 (0) 151 5433 1679
+49 (0) 151 4404 7877
CAROLA CURIO
Publisher ICON Mr ICON UHREN Objectmanagement ICON Mr ICON
Axel-Springer-Straße 65
10 888 Berlin
Germany
Media Impact GmbH & Co. KG
JACQUELINE Z IOB
