Mediakit 2018 - burdamedia.pl · Marta Drożdż editor-in-chief A word of introduction...

Mediakit 2018

ELLE inspires, informs and entertains. We introduce the topics of fashion, beau-ty, maternity, partnership, career. We speak to modern, intelligent, well educated women.

ELLE inspires. We help each woman to create her individual, unique style.

ELLE informs. We offer a tour guide through latest fashion, beauty and cultural trends. We are up to date with everything that is currently happening in the world. What is worth buying and seeing.

ELLE entertains. Exquisite photographs, interesting interviews and texts make our reader feel more beautiful and relaxed.

We have developed a certain amount of distance and humor towards the world around us.

Marta Drożdżeditor-in-chief

A word of introduction

INTRODUCTION

What is ELLE?ELLE is a worldwide brand with 43 international editions. In Poland since October 1994.

ELLE's target group is a woman who always wants to be in style. She pays careful attention to what is happening inthe world as well as in her immediate surrounding.

What is ELLE:

• ELLE teaches how to dream. Dream about everything that is attainable even if the phased approach is needed.

• ELLE searches for balance in every aspect in life.

• ELLE is inspiring and accessible at the same time.

• ELLE fights for equality.

• ELLE supports charity organizations.

Information about the title

ABOUT THE TITLE

Magazine's content

ABOUT THE TITLE

magazine 13%

fashion 53%

other 4%lifestyle 9%

culture 6%

beauty 15%

ABOUT THE TITLE

Sales: 48 328 copies

Readership: 485 213

Reader's profile:

97% of women

Average age: 36 years old

Higher education: 57%

Household income above 3 000 pln: 81%

Place of residence: towns of more than 100 000 residents: 33%

Source: PBC; CCS; 10/2016 - 9/2017; all; n= 19,982; realisation Millward Brown; preparation Burda ZKDP; 6-8/2017; total paid circulation

Formats and price list

FORMATS AND PRICE LIST

opening spread 43 600 €spread 32 900 €2nd cover 32 900 €3rd cover 21 000 €4th cover 36 700 €right page 19 300 €left page 17 900 €junior page 16 000 €1/2 right page 15 200 €1/2 left page 12 700 €1/3 right page 11 600 €1/3 left page 10 200 €1/4 right page 9 100 €1/4 left page 7 200 €spread in box 23 500 €right page in box 15 700 €left page in box 14 900 €island 11 000 €

Other non-standard advertisements to be settled on the basis of separate cost calculation. All prices are net prices. Statutory VAT tax value is to be added to all the prices above.

SURCHARGESAd placement in the first 1/2 of the magazine 15%Ad placement in the first 1/3 of the magazine 30%Ad placement aside selected editorial material 15%Second advertiser 10%

SPREAD

2 x (5+210+5) x

(5+275+5) mm

FULL PAGE

(5+210+5) x

(5+275+5) mm

SPREAD IN A BOX

2 x (200 x 255) mm*

1/3 AGE VERTICAL

(5+66+5) x

(5+275+5) mm

1/3 PAGE HORIZONTAL

(5+210+5) x

(5+91+5) mm

1/4 PAGE

(5+94+5) x

(5+134+5) mm

1/4 PAGE HORIZONTAL

(5+210+5) x

(5+68+5) mm

ISLAND

100 x 100 mm

1/2 PAGE VERTICAL

(5+94+5) x

(5+275+5) mm

1/2 PAGE HORIZONTAL

(5+210+5) x

(5+134+5) mm

JUNIORPAGE

(5+122+5) x

(5+172+5) mm

PAGE IN A BOX

190 x 255 mm

* Spead in a box equals two pages in a box extended by inner margins.

Publishing schedule

PUBLISHING SCHEDULE

Issue number

Deadline of submitting materials

The first day of sales

2/2018 12.12.2017 03.01.2018

3/2018 12.01.2018 01.02.2018

4/2018 15.02.2018 07.03.2018

5/2018 15.03.2018 04.04.2018

6/2018 16.04.2018 04.05.2018

7/2018 17.05.2018 06.06.2018

8/2018 14.06.2018 04.07.2018

9/2018 19.07.2018 08.08.2018

10/2018 20.08.2018 10.09.2018

11/2018 17.09.2018 08.10.2018

12/2018 18.10.2018 07.11.2018

1/2019 15.11.2018 05.12.2018

TECHNICAL DATA

Technical data and terms of acceptance of advertising orders

The detailed sale conditions of advertising surface, including advertising orders, publishing and emission of announcements and/ or advertisements in magazines issued by companies of Burda Media Group are stated in Bylaws of Advertising and Announcements Orders available at www.burdamedia.pl

ICC profiles are available on ftp.burdamedia.pl in DOWNLOAD folder. The table above is a summary of Technical Specification avilable on www.burdamedia.pl or ftp.burdamedia.pl in DOWNLOAD folder. In case of discrepancies the full Technical Specification content should be followed. Should you have any technical question, please contact: [email protected]

Net format 210x275 mm

Files PDF 1.3 version

Data storage Files up to 10 MB e-mail: [email protected]://ftp.burdamedia.pl/ login: reklama hasło: burdamedia

Print offset

Binding method: perfect bound

Preparing of materials (technical specification summary)

Color space: CMYK

Vector graphics – texts converted to curves

Total ink limit (TIL): covers: 300% inside pages: 300%

ICC profiles: covers: ISO Coated v2_300 (ECI) inside pages: ISO Coated v2_300 (ECI)

Bleeds: min. 5 mm; minimal proximity of all elements from trim edge: 5 mm and from the spine: 10 mm The spread’s image should have 6 mm of doubling

360˚ communication

SOCIAL MARKETING

elle.pl10 597 580 page views

814 714 unique users(10.2017)

facebook199 113 fans(figures for 08.2018)

Elle48 328 sales485 213 readers(10.2016-9.2017)

BENEFITS

Why the Press?1Press engages – while reading we concentrate.

Therefore, we can easily take our mind off things. It is a kind of relaxation we yearn for.

2 Press builds credibility – through constant contact with our readers we know how to advi-

ce and make our readers trust us. It is the special bond and trust between the reader and the maga-zine that is created on the basis of a discussion (e-mails, letters, comments, dispute) and which results in strengthening credibility and advertising message.

3 Press enhances brand awareness – thanks to immense possibilities of presenting a product

in press, the enhanced content of advertisements does not only allow the reader to get to know the product better but also strengthens its image.

4 Press reaches target groups – on the basis of wide variety of topics, consumer and readership

research, it is easy to create target groups and intro-duce products in accordance with a group’s needs.

5 Press is creative – except a wide variety of for-mats that the press has to offer, it also provides

advertising forms such as: inserts, glues inserts, bands, scented strips, folds and many others within the scope of its immense possibilities.

6 Press builds intimacy – as the research show, most women associate reading with relax and

intimacy. This is what clearly improves perceiving the message of an advertisement. Moreover, a magazine always engages into a discussion; what’s new, what’s interesting, what worth recommen-ding.

7 Press does not irritate – the research show that TV audience is irritated by the amount of emit-

ted commercials. 80 percent* of respondents consi-dered commercials to be the most irritating where-as advertisement in press is regarded to be irritating by only 8 percent*.

*Source: PRO Media House presentation, on the basis of the research by Demoskop

Contact details

CONTACTS

Advertisement Sales Departmentul. Marynarska 15, 02-674 Warszawa

BURDA PUBLISHING POLSKA SP. Z O.O.ul. Marynarska 15Tax Identification Number: 897-14-11-483

www.burdamedia.pl

Bank account: PLN: 76 1140 1977 0000 4186 6900 1001EUR: 85 1140 1977 0000 4186 6900 1033USD: 96 1140 1977 0000 4186 6900 1029Payment date:after the publication of the advertisement, on the basis of the VAT invoise issued, within the deadline indicated in the order or the invoice.

Periodicity: monthly

Territorial scope: nationwide

ISSN: 1232-8308

Ewelina DordaSenior Account Executive mob.: +48 608 356 [email protected]

Kamila GarbaczSenior Account Executive mob.: +48 604 275 [email protected]

Radosław Grabowski Senior Account Executive mob.: +48 604 112 [email protected]

Małgorzata JaniszewskaSenior Account Executivemob.: +48 692 440 [email protected]

Sylwia Klich Senior Account Executive mob.: +48 694 455 [email protected]

Anna Muczyńska Senior Account Executive mob.: +48 668 553 [email protected]

Anna SzulcAccount Executivemob.: +48 602 464 [email protected]

Ewelina Kluz Senior Project Managermob.: +48 692 444 [email protected]

Renata Bogusz Beauty Expertmob.: +48 692 440 [email protected]

Joanna Hasny Senior Sales Coordinator Elle, Gala, Instyle tel.: +48 22 36 03 646mob.: +48 694 455 [email protected]

Małgorzata GurbałaSales Director mob.: +48 600 207 [email protected]

Mediakit 2018 - burdamedia.pl · Marta Drożdż editor-in-chief A word of introduction...

Documents

Transcript of Mediakit 2018 - burdamedia.pl · Marta Drożdż editor-in-chief A word of introduction...