Mediakit 2014

Eng UK

• SBS Discovery Radio owns 5 radiostations in Denmark, covering a wide audience in Denmark

• Furthermore SBS Radio owns 40% of Pop FM together with Berlingske Media

• In addition SBS Discovery Radio has agreements with the largest radiostations in Jutland and together with these stations SBS Discovery Radio have approximately 90% commercial share in the target group 19-50 years old.

SBS Discovery RadioA part of SBS Discovery Media

Eng UK

DAB & web penetration

SBS Discovery Radio TotalA solid basis for a national campaign

SBS Discovery Radio

Partner stations

Weekly listeners

12 yrs+ 2.890.000

19-50 yrs 1.668.000

12-39 yrs 1.363.000

Source: Gallup Radio Meter Q4 2013

Penetration 90%

Eng UK

Listening place and time – 19-50 yrsCommercial radio – listening minutes

06:0

0-07

:00

08:0

0-09

:00

10:0

0-11

:00

12:0

0-13

:00

14:0

0-15

:00

16:0

0-17

:00

18:0

0-19

:00

20:0

0-21

:00

22:0

0-23

:00

At home CarOther places At work

The official figures for commercial radio is Gallup Radio Meter Source: Gallup Lokalradio Index 2nd half-year 2013

Weekly minutes of listening – axis do not have the same scale

Weekdays

06:0

0-07

:00

08:0

0-09

:00

10:0

0-11

:00

12:0

0-13

:00

14:0

0-15

:00

16:0

0-17

:00

18:0

0-19

:00

20:0

0-21

:00

22:0

0-23

:00

At home CarOther places At work

Weekend

Eng UK

120

128

110

103

110

107

129

150

A. 12-24 yrs.

A. 25-39 yrs.

A. 40-59 yrs.

Home owner

Household income DKK. 600.000+

I’m willing to pay a little extra for a wellknown brand

Children in household

Tradesmen

SBS Discovery Radio TotalOur listeners are overrepresented in interesting target groups

Kilde: Gallup Radio Meter 4. kvartal 2013 – Ugentlige lyttere med min. 30 minutters sammenhængende lytning - Tallene er index-tal; dækning i målgruppen/dækning i 12 år+ x 100

Eng UK

Radio has broad reach… … and activates massive purchasing power

With radio you reach many desirable consumers every day

This means ..• That your campaign achieves high reach and thereby activates massive purchasing

power

• That your campaign achieves frequency

• That you may adjust your message during the day/week if relevant

71%

of the 19-50 year olds listen to us every week – only TV2 Denmark can match that!

Source: Gallup Radio Meter Q4 2013

Eng UK

Demographic profileGender

NOVA

The

Voice

Pop F

M

Radio

100

Radio

Sof

t

myR

ock T

otal

SBS Disc

over

y Rad

io T

otal

Popul

atio

n0%

10%20%30%40%50%60%70%80%90%

100%

49% 52% 50% 54% 48%66%

50% 49%

51% 48% 50% 46% 52%34%

50% 51%

Kvinde

Men

Profile of weekly listenersSource: Gallup Radio Meter Q4 2013

Women

Eng UK

Demographic profileAge

NOVA

The

Voice

Pop F

M

Radio

100

Radio

Sof

t

myR

ock T

otal

SBS Disc

over

y Rad

io T

otal

Popul

atio

n0%

10%20%30%40%50%60%70%80%90%

100%

21% 25%15% 16% 15% 19% 20% 17%

31% 31%

25%37%

29%39% 28%

23%

35% 35%

42%34%

40%31%

36%

32%

12% 8%19% 13% 15% 11% 15%

27%

60 yrs+

40-59 yrs

25-39 yrs

12-24 yrs

Profile of weekly listenersSource: Gallup Radio Meter Q4 2013

Eng UK

Demographic profileHousehold income

NOVA

The

Voice

Pop F

M

Radio

100

Radio

Sof

t

myR

ock T

otal

SBS Disc

over

y Rad

io T

otal

Popul

atio

n0%

10%20%30%40%50%60%70%80%90%

100%

16% 15% 16% 17% 18% 15% 17% 22%

31% 31% 31% 30% 28% 39% 33%34%

30% 31% 31% 30% 36%34%

30%27%

22% 24% 22% 24% 18% 13% 20% 18%Don't know/won't answer

>DKK 600.000

DKK 300.000-600.000

<DKK 300.000

Profile of weekly listenersSource: Gallup Radio Meter Q4 2013

Eng UK

10

Creative advertising options

• SBS Discovery Radio offers the opportunity for

creative advertising, besides traditional spot

campaigns

• Advertising options that ranges from

programsponsorships to client specific creative

solutions to larger partnerships, that are all

integrated directly into the editorial programmes

• These solutions we call BRANDcare

• BRANDcare-solutions give the opportunity to lean

on SBS Discovery Radio’s unique brands, as well

as cashing in on the host’s good relations with the

listeners through involvement and activation of

your target group

– That’s unique

BRANDcare 2014 .. 6 unique radiostations

MALEMALE FEMALE

OLDER

YOUNGER

Eng UK

National CampaignsTargetgroups 2014

Targetgroup TRP-price (30 sec)

A19-50 yrs DKK 1.480

Women 19-50 yrs DKK 1.480

Men 19-50 yrs DKK 1.430

Shopping responsible 19-50 years DKK 1.480

A19-50 yrs with car in household DKK 1.380

A12-39 yrs DKK 1.580

Eng UK

National campaign simulation A. 19-50 yrsRecommend campaign size 1 week: 175-200 TRP

0 40 80 120 160 200 240 280 320 360 4000

10

20

30

40

50

60

70SBS Discovery Radio Total

TRP

Rea

ch i

n %

Source: Gallup Radio Meter week 2-4, 2014

Eng UK

Sealand**(universe: 2.116.000)

Weekly listernes

539.000

371.000

251.000

140.000

48.000

894.000

Århus area (universe: 646.000)

Weekly listeners*

135.000

16.000**

Nordjylland (Universe: 408.000)

Weekly listeners*

99.000

Funen (Universe: 420.000)Weekly

listeners*

110.000

38.000

10.000**

SBS Discovery RadioOptions: Regional Campaigns

Sydjylland: (universe: 664.000)

Ugentlige lyttere*

74.000

Source:*:Gallup Lokalradio Index Q4. 2012/Q1l 2013**Gallup Radio Meter week 14-24, 2013, Sealand