MediaKit - 2012 - New Scientist · PDF fileNewScientist Magazine New Scientist is the...
Transcript of MediaKit - 2012 - New Scientist · PDF fileNewScientist Magazine New Scientist is the...
NewScientist MagazineNew Scientist is the world’s leading science and technology news weekly.
With an international network of editorial offices, New Scientist has over 50 years experience delivering intriguing and timely content to a vast, multinational audience.
It is a current affairs medium that discusses science and technology in a global context and reports on the commercial, industrial and social consequences that affect us all.
Readership & Circulation
New Scientist has a global reach and frequency that is unmatched by other science and technology magazines.
New Scientist is read by over 922,344a people worldwide; 314,000b of these are in Australia and New Zealand.
New Scientist delves into the past, present and future, delivering both breaking news and in-depth analysis about the issues that matter, including:
• Earth & environment
• Natural resources
• Climate change
• Energy & fuels
• Technological innovation
• Aviation
• New & endangered species
• Space
• Online technology
• Physics & maths
• Consumer technology & gaming
• Robots
• Genetics
• Health / Medicine / Disease
• Astronomy
• Evolution
• Psychology
www.newscientist.comPeople around the world look to www.newscientist.com every day to satisfy their curiosity and read breaking news before it is published anywhere else.
www.newscientist.com goes beyond the magazine to offer extensive science and technology coverage. In addition to the fascinating news and in-depth articles, www.newscientist.com also offers interactive elements including forums, blogs, photo galleries and insightful videos from around the globe.
www.newscientist.com has dedicated portals specialising in a variety of topics including:
• Space
• Technology
• Environment
• Health
• Life
• Physics & Math
• Science in Society
a NRS Jul 10 – Jun 11, Roy Morgan Research, Publishers Statement | b Roy Morgan Research March 2011 | c ABC Jul – Dec 2011 | d Hitbox October 2011
NewScientist Audience Print Rates Material SpecificationsOnline Rates Cover Dates/Deadlines 2012 Contact
New Scientist is the essential magazine for today’s educated and affluent business and thought leaders. www.newscientist.com
is a true global giant
www.newscientist.com Unique Usersd Page Viewsd
Australia/NZ 135,389 663,793
Worldwide 2,703,751 9,736,259
NewScientist Magazine Circulation Readership
Australia/NZ 23,233c 314,000b
Worldwide 135,653c 922,344a
Loyal & Exclusivee
spend 30 minutes or more reading New Scientist
of New Scientist readers do not read Popular Science
of New Scientist readers do not read The Economist
of New Scientist readers do not read TIME magazine
of New Scientist readers do not read National Geographic
75% 93% 84% 86% 76%
93% 91% 83% 82% 67%
e New Scientist Reader Survey October 2011.
NewScientist Audience Print Rates Material SpecificationsOnline Rates Cover Dates/Deadlines 2012 Contact
Interestse
environment technology science in society
innovation health travel computing gadgets music/concerts
Lifestylee
are planning to travel in the next 12 months
are planning trips within Australia in the next 12 months
are planning trips overseas in the next 12 months
are considering getting a new credit card or changing cards within the next two years
are considering opening a high interest savings account within the next year
are considering taking out a mortgage or other loan within the next two years
are considering buying a car within the next two years
The New Scientist audience is curious and hungry for information, always searching for new knowledge and ideas.
They are educated, affluent and tech-savvy
Work & Educatione
work in science / environment / health & medicine / engineering
work in computing / IT / information services
work in education & training
work in other areas (media & publishing / agriculture /sales & marketing / finance / law)
hold a bachelor’s degree or higher (masters / postgraduate / PhD)
are considering changing jobs in the next 2 years
29% 14% 10% 47% 67% 48%
88% 81% 75% 37% 54% 31% 44%79% 45% 43% 48%
male 26 – 55 years old
over 55 years old
earn more than A$50,000
New Scientist reader fast factse
34% 10% 12% 56% 74% 41%
91% 84% 78% 29% 46% 26% 38%
74% 74% 75% 59% 53% 45% 48% 46% 35%
66% 80% 74% 59% 50% 34% 58% 53% 33%
New Scientist Magazine
www.newscientist.com
69% 35% 56% 52%
NewScientist Audience Print Rates Material SpecificationsOnline Rates Cover Dates/Deadlines 2012 Contact
Insert rates are applicable for inserts up to 30g. For anything over 30g please send a sample of the insert for a quote, or alternatively email the weight, dimensions and thickness of the insert for a quote.
For extra heavy or extra thick inserts or for certain types of packaging, (such as foil) hand insertion charges of $120 per 1000 apply.
No Z folds. Metro and Regional splits will incur an additional 6 cents per record (17,000+ records for subscriber copies and/or 15 000+ newsstand copies).
For booking deadlines and cover dates please turn to page 7.
Double Page Spread
Type area 240 x 386mm Trim 267 x 406mmBleed 273 x 412mm
Full Page
Type area 240 x 185mmTrim 267 x 203mm Bleed 273 x 209mm
Half Page Vertical
Type area 240 x 89.5mm
Half Page Horizontal
Type area 118 x 185mm
Quarter Page (standard)
Type area 118 x 89mm
Quarter Page Banner
Type area 58 x 185mm
AD SIZES (height x width)
Print Rates
New Scientist magazine (Full Colour)
AU/NZ Rate (AUD)
Worldwide Rate (AUD) 4x 12x 26x 51x
DPS 12800 36675 -5% -10% -15% -20%
Full Page 6600 19425 -5% -10% -15% -20%
Half Page 3800 10800 -5% -10% -15% -20%
Quarter Page 2800 5400 -5% -10% -15% -20%
Special Positions 4x 12x 26x 51x
DPS Inside Front Cover 15600 -5% -10% -15% -20%
Inside Front/ Outside Back Cover 8600 -5% -10% -15% -20%
For all other guaranteed positions add 10% to casual rate
Loose Insert Rates (cost per thousand) 4x 12x 26x 51x
Single Sheet 160 -5% -10% -15% -20%
4-10 Pages 170 -5% -10% -15% -20%
12-16 Pages 180 -5% -10% -15% -20%
Online & E-Newsletter ad sizes
Online Rates
width x height
Mega Banner 728 x 90 30K
Island/MPU300 x 250 30K
Mega Skyscraper160 x 600 30K
Tile160 x 160 30K
NewScientist Audience Print Rates Material SpecificationsOnline Rates Cover Dates/Deadlines 2012 Contact
f September 2011 | g Latitude September 2011
NEW SCIENTIST TVNew Scientist TV allows you to not only read the best science and technology stories from around the world, but to watch them too.
Video content ranges from the latest technology, to biological phenomenon, illusions and more.
Hundreds of clips, commentaries and interviews are available, with both pre-roll and post-roll advertising opportunities to help capture our audience’s attention.
WEEKLY E-NEWSLETTERThe New Scientist e-newsletter is delivered every Tuesday, highlighting the best news and features of the week.
With 15,838f subscribers in Australia and New Zealand, more and more people are getting their news and quirky stories first from the New Scientist e-newsletter.
LATITUDENew Scientist Latitude is a free quarterly e-newsletter which brings together the most exciting and interesting events across Australia and New Zealand.
Sent to 13,231g New Scientist Latitude focuses exclusively on science, technology and cultural events; from public forums to festivals, science fairs and art exhibitions. It is also conveniently divided by state and territory to easily search for relevant events.
Note: New Scientist Latitude e-newsletter is sent to a different list to New Scientist’s weekly “Top Stories” e-newsletter.
Online - www. newscientist.com CPM (cost per thousand impressions)
Mega Banner $50
Mega Skyscraper $50
Island/MPU $60
Weekly e-newsletter
Mega Banner $1150
Island /MPU $1150
Latitude e-newsletter
Mega Banner $1150
Island/MPU $2000
Featured Event (Tile) $1500
New Scientist TV
Pre-roll (15 seconds) $100
Post-roll (120 seconds) $100
NewScientist Audience Print Rates Material SpecificationsOnline Rates Cover Dates/Deadlines 2012 Contact
Material SpecificationsFONTS
• We do not accept TrueType or CID fonts. Use Postscript fonts or create an outline of the fonts.
• All fonts must be embedded.
• Type size must not be below 8 points, or 10 points for reversed type.
• If supplying fonts please include all printer and screen fonts.
COLOUR
• All material must use CMYK colour space.
• Convert spot and PMS* colours to process colours.
• Do not embed colour profiles.
• Do not use colour patterns, duotones or tritones.
• Black type should be process black only.
• Total ink weight should not exceed 310% and allow for a 14-18% dot gain.
* Conversion of PMS may alter colours. Special PMS printing can be arranged at an additional cost.
IMAGES
• CMYK
• 300dpi at 100% print size.
• Format - JPEG, EPS or TIFF.
• Black & White Line Art - 2400dpi at 100% print size.
DOCUMENT
• All transparencies must be flattened.
• All live copy must be kept within the type area.
• Bleed must be set to 5mm and must include trim marks.
• Double page spreads must be supplied as 2 separate files (LHP and RHP) with 5mm bleed.
• Avoid running type across the gutter. For headings that need to run across the gutter please allow a minimum of 1mm clearance on both sides. Allow 3mm clearance on both sides of the gutter for Perfect Bound publications.
PROOFING
For accurate colour reproduction a full size 3DAPv3 PAPERTYPE 3 compliant proof must be provided. For details on how to create a 3DAPv3 proof and approved proofing systems visit www.3dap.com.au.
IN-HOUSE PRODUCTION
Reed Business Information offers an in-house design service. Please contact the relevant production coordinator for further information.
DELIVERY OF MATERIAL
• Quickcut by Adstream is the recommended method of supplying ad material. To set up an account
please call Quickcut on (02) 9467 7500 or visit www.quickcut.com.au.
• Adsend is another recommended method of supplying ad material. To set up an account please call adsend toll free on 1300 798 949 or visit www.adsend.com.au.
• Email to relevant production coordinator. Maximum file size 5MB.
• On CD or DVD. Address to relevant production coordinator. Material will not be returned.
* Material must be delivered on time to ensure quality checking procedures can be followed.
ADOBE ACROBAT DISTILLER SETTINGS
All ads must be supplied as PDFs generated using the correct Acrobat Distiller settings. Reed Business Information provides Distiller settings to assist you in producing print-ready PDFs.
HOW TO USE THE RBI JOBOPTIONS FILE:
1. Double-click on the RBI.joboptions file to add it to your Distiler settings list.
2. When creating a PDF to go to print, export using the RBI distiller setting or print a postscript and distill using the RBI distiller setting.
Mechanical Guidelines• Visit: www.newscientist.com/
creativespec
• www.newscientist.com, www.newscientistjobs.com and www.newscientiststudy.com can run any kind of Rich Media
• Clients can run ads smaller than the slot size
• Flash creative should use Click-Tag instead of Click-Through
• All ads can be geographically targeted
• Animations should run for a maximum of three rotations or 30 seconds
• All ads with a white background must include a coloured border
• We do not accept ads which mimic www.newscientist.com’s editorial content or style, mimic computer or computing system messages or warnings
• The New Scientist E-newsletter does not accept rich media such as flash files. We accept all other files including .gif and animated .gif.
• Video, expandable and overlay ads are also accepted.
E-newsletter mechanical specsThe New Scientist E-newsletter does not accept rich media such as flash files. We accept all other files including .gif and animated .gif.
Booking Deadline
Material Deadline & Inserts to Mail House
Publication Date
Fri 16 Dec Fri 30 Dec Sat 07 Jan
Fri 30 Dec Fri 06 Jan Sat 14 Jan
Fri 06 Jan Fri 13 Jan Sat 21 Jan
Fri 13 Jan Fri 20 Jan Sat 28 Jan
Fri 20 Jan Fri 27 Jan Sat 04 Feb
Fri 27 Jan Fri 03 Feb Sat 11 Feb
Fri 03 Feb Fri 10 Feb Sat 18 Feb
Fri 10 Feb Fri 17 Feb Sat 25 Feb
Fri 17 Feb Fri 24 Feb Sat 03 Mar
Fri 24 Feb Fri 02 Mar Sat 10 Mar
Fri 02 Mar Fri 09 Mar Sat 17 Mar
Fri 09 Mar Fri 16 Mar Sat 24 Mar
Fri 16 Mar Fri 23 Mar Sat 31 Mar
Fri 23 Mar Fri 30 Mar Sat 07 Apr
Fri 30 Mar Fri 06 Apr Sat 14 Apr
Fri 06 Apr Fri 13 Apr Sat 21 Apr
Fri 13 Apr Fri 20 Apr Sat 28 Apr
Fri 20 Apr Fri 27 Apr Sat 05 May
Fri 27 Apr Fri 04 May Sat 12 May
Fri 04 May Fri 11 May Sat 19 May
Fri 11 May Fri 18 May Sat 26May
Fri 18 May Fri 25 May Sat 02 Jun
Fri 25 May Fri 01 Jun Sat 09 Jun
Fri 01 Jun Fri 08 Jun Sat 16 Jun
Fri 08 Jun Fri 15 Jun Sat 23 Jun
Fri 15 Jun Fri 22 Jun Sat 30 Jun
Booking Deadline
Material Deadline & Inserts to Mail House
Publication Date
Fri 22 Jun Fri 29 Jun Sat 07 Jul
Fri 29 Jun Fri 06 Jul Sat 14 Jul
Fri 06 Jul Fri 13 Jul Sat 21 Jul
Fri 13 Jul Fri 20 Jul Sat 28 Jul
Fri 20 Jul Fri 27 Jul Sat 04 Aug
Fri 27 Jul Fri 03 Aug Sat 11 Aug
Fri 03 Aug Fri 10 Aug Sat 18 Aug
Fri 10 Aug Fri 17 Aug Sat 25 Aug
Fri 17 Aug Fri 24 Aug Sat 01 Sep
Fri 24 Aug Fri 31 Aug Sat 08 Sep
Fri 31 Aug Fri 07 Sep Sat 15 Sep
Fri 07 Sep Fri 14 Sep Sat 22 Sep
Fri 14 Sep Fri 21 Sep Sat 29 Sep
Fri 21 Sep Fri 28 Sep Sat 06 Oct
Fri 28 Sep Fri 05 Oct Sat 13 Oct
Fri 05 Oct Fri 12 Oct Sat 20 Oct
Fri 12 Oct Fri 19 Oct Sat 27 Oct
Fri 19 Oct Fri 26 Oct Sat 03 Nov
Fri 26 Oct Fri 02 Nov Sat 10 Nov
Fri 02 Nov Fri 09 Nov Sat 17 Nov
Fri 09 Nov Fri 16 Nov Sat 24 Nov
Fri 16 Nov Fri 23 Nov Sat 01 Dec
Fri 23 Nov Fri 23 Nov Sat 08 Dec
Fri 30 Nov Fri 07 Dec Sat 15 Dec
Fri 07 Dec Fri 14 Dec Sat 22 Dec/29 Dec
Booking Deadline
Material Deadline Publication Date
Fri 02 Mar Fri 16 Mar Fri 30 Mar
Fri 01 Jun Fri 15 Jun Fri 29 Jun
Fri 31 Aug Fri 14 Sep Fri 28 Sep
Fri 16 Nov Fri 30 Nov Fri 14 Dec
NewScientist Audience Print Rates Material SpecificationsOnline Rates Cover Dates/Deadlines 2012 Contact
Cover Dates/Deadlines 2012
Lattitude
Advertising Enquiries
Tom SheppardNational Sales ManagerNew Scientist Tower 2, 475 Victoria AveChatswood NSW Australia 2067P: +61 (0)2 9422 8854F: +61 (0)2 9422 2844E: [email protected]
Production Enquiries
Eryk KoziolProduction ManagerNew Scientist Tower 2, 475 Victoria AveChatswood NSW Australia 2067P: +61 (0)2 9422 2379F: +61 (0)2 9422 2722 E: [email protected]
The largest business-to-business publishing company in the worldReed Business Information Pty LtdA division of Reed Business ABN 47 000 146 921
Disclaimer: Reed-Elsevier cannot be held responsible for the reproduction of material that does not adhere to any specifications outlined within this document.
NewScientist Audience Print Rates Material SpecificationsOnline Rates Cover Dates/Deadlines 2012 Contact