Mediai Friday News Round-Up - Week Ending Oct 16

Media News: Weekly Round Up

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Market moves of the week…

-‐ SMI releases new data allowing ad spend to be accessed under 96 new product sub-‐categories

-‐ GroupM announces partnership with augmented reality company Happy Finish

-‐ Aust Federal Government launches data retenHon regime under new naHonal security measures




-‐ Carat retains the $28.1m Mondelez account

-‐ MCN will now manage local digital ad sales for CNN InternaHonal in Australia

-‐ ADMA launches its new Code of PracHce to boost self-‐regulaHon in the markeHng industry




-‐ Simplot appoints its $11.9m media account to IniHaHve Melbourne

-‐ TwiTer sheds 336 posiHons (8%) of its global workforce

-‐ Zoo Weekly magazine publishes its final issue



People moves of the week…

-‐ Sean Seamer is appointed as MediaCom’s new CEO. Sean moves from head of MediaCom in New Zealand

-‐ Nine's MaT James will head ZenithOpHmedia as Ian Perrin steps down

-‐ Telstra has promoted Joe Pollard to CMO a`er a year with the telco




-‐ Peter Manten joins Bauer Xcel Media as digital commercial director

-‐ Andrew Brain moves to Adshel as head of digital and technology sales

-‐ Ex IAB CEO Paul Fisher takes a role with digital video agency – Cartelux




-‐ Vizeum promotes Travis Day to NaHonal MD & David Campbell to Melb GM

-‐ OMD hires Michael Pilz as strategy lead -‐ & Laura Ashton & Michael Marsh as business directors

-‐ Alex Parsons & Peter Wiltshire promoted within the Nine Entertainment Co.




-‐ PacMags launching ‘The Print Magazine Sales Guarantee’ which guarantees print ads will deliver results for adverHsers

-‐ According to Roy Morgan 998,000 Aust households have subscribed to Nejlix since its March launch



The Interac@ve Adver@sing Bureau (IAB) releases 2014/2015 FY adver@sing spend figures…

Overall online ad spend grew by 19.8% or $870.2m to $5.3bn

The search & directories category sHll dominates at $2.5bn with video being the largest growing sector with 98% FYOY growth to $398m



Congratula@ons to everyone involved in last night’s MFA Awards where winners included…

Grant Prix – Sponsored by RED Youth Off The Streets, #laceitup, Mindshare

Media Owner of the Year MulH Channel Network

2015 Hall of Fame Recipient Henry Tajer

Mediai Friday News Round-Up - Week Ending Oct 16

Marketing

Transcript of Mediai Friday News Round-Up - Week Ending Oct 16