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Media &Entertainment

by


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ROADMAP Overview of Indian Media & Entertainment Industry

Entertainment sector

India Film Industry Multiplex

Media Sector

Career opportunities for MBAs in this industry


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Indian Media & Entertainment

Industry - Zooming aheadCurrent Market Size is estimated at Rs. 61,000-crore

Expected to reach Rs. 1,05,200-crore by 2013, at a CAGR of 19%

Maximum growth expected in Television and Film segments

More than 300 national and regional TV channels

Close to 1000 films made every year

Liberal FDI policies across all the segments of the industry

Government focusing on regulations to give further impetus to theindustry.


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Major constituentsBreakup of Indian Media &Entertainment Industry

Live Entertainment

2%

Internet Advertising

0.3%

Outdoor Advertising

2.5%

Print Media

30.9%

Radio

0.8%

Films19.3%

Music

2.0%

Television

41.9%


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(b) up to 26% in publishing News Papers andPeriodicals dealing in News and Current Affairssubject to a few conditions

(a) up to 100% in publishing/printing scientific &

technical magazines, periodicals & journals3. Print Media

for the full value chain like film financing,production, distribution, exhibition andmarketing upto 100%

2.Films

upto 100% through the automatic route1.Advertising

Guidelines for Foreign Direct Investment in the Indian M&E Industry


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FDI Regulations for Indian M&EIndustry2

a)TV Software Production100% foreign investment allowed subject to a few conditions

b) Setting up hardware facilities, such as uplinking, HUB, etc.

upto 49% paid up share capital

c) Cable Networkupto 49% of paid up share capital.

d) Direct-to-HomeMaximum foreign investment of 49% paid up share capitalinclude

e) Terrestrial Broadcasting FMto the extent of 20% of the paid up share capital of thecompany. The licensee should be a company registered inIndia under the Companies Act.

f) Establishment and Operation of SatelliteFDI up to 74% is permitted with prior Government approval

4.

Broadcasting

Guidelines for Foreign Direct Investment in the Indian M&E Industry


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ENTERTAINMENT

TV MULTIPLEX AMUSEMENTPARK

STAR TV

ZEE TV

SONYPICTURES

ADLABSFILMS

PVR CINEMAS

INOX

LEISURE

ESSELWORLD


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Genrewise Television Viewership Share in India

39%

38%

5%

8%

2% 4%

3%1%

News ChannelsSports Channels

Mass Entertainment

Hindi Film Channels

Kids Channels

Regional Channels

English Entertainment

Music Channels


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Largest TV network with 19 channels reaching 90% of thepopulation

Entered in 1991 and offers more than 10 channels in mass

entertainment, sports, news,, music, movies etc.

Pioneers of the Indian Television industry with 22channels. It is present in broadcasting, cable distribution,production and distribution of films, creation ofanimation software

Present with 3 channels focusing on Hindi entertainment

and sports

Based in South India with 14 channels in four languagesand offers news, movies, music, kids shows.

Present in India through two kids channels and has recentlybought one more kids channel


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Zee TelevisionsLaunched in the October 1992 & keeps tab with 167

countries

Reach to about 500 million viewers globally includingUSA, Canada , Europe, Africa, the Middle East, South EastAsia, Australia and New Zealand

Key driver of the growth of cable and satellite industry inIndia for the last 16 years

Largest producer and aggregator of Hindi programming inthe world, with more than 80,000 hours of originalprogramming in the library

Ranked as the ninth most popular brand within a decadeof its launch.


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Star TVLaunched in 1991

Leading the Indian television industry for 5 years

Expected to continue growing rapidly and reach INR 371

billion by 2010Extended business to filmed entertainment, television

production, cable systems and wireless and digital servicesin Asia in partnership with other companies

Employees at STAR is approximately 1,800 in Hong Kong,India, Taiwan, Mainland China, Dubai, Singapore, Korea,the Philippines, Pakistan, Thailand, Japan and London


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Sony PicturesSubsidiary of Sony Corporation of America

Provides entertainment to about 130 countries

Specializes in Movies, Television, Home Entertainmentand Games

Available on the World Wide Web


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Indian Film Industry

Raja Harishchandra (1913), by Dadasaheb Phalke, was the first film madein India.

Largest in the world in terms of number of films produced per year.

FICCI-KPMG study values US$ 2.11 billion and projects growth at 9.1 percent till 2013.

90 years old, accorded the status of industry only in 2000.

Has 11500 existing screens, 95% are standalone, single screens.

China - 65,000 screens & US - 36,000.


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Risk & ConcernsSlowdown in content supply

Alternative entertainment avenuesMall development delays

Uncertainty over entertainment tax

Great success of IPL


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Breakup of Indian films

market

54 %

2%2%10%

17%

15%

1%8%

Hindi Crossover Hindi

Tamil Telugu

Foreign Malayalam

BengalI Others


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Key

Players in MultiplexPVR Cinemas

INOX Leisure

ADLABS Films

FAME India

CINEMAX


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MEDIA

PRIN

T

ELECTRO

NIC

INTERN

ET

RADI

O

THE TIMES

GROUP

THE HINDU

GROUP

INDIAN

EXPRESS GROUP

INDIA

TODAY

BUSINESS WORLD

OUTLOOK

THE ECONOMIST

AAJ

TAK

NDTV

CNBC TV 18

Z NEWS

STAR NEWS

NEWSPAPE

R

MAGAZIN

E

TV


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Print MediaCurrent size: Rs 10,900 crore

CAGR: 12%

Projected size by 2015: Rs 19,500 crore

With the literate population on the rise, more people inrural and urban areas are reading newspapers and

magazines today


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Print Media

1.NewspaperFirst printed newspaper of India was in English edited &

published by James Augustus Hicky on 29th January 1780.

Was named Bengal Gazette which came out

Digdarshan was the first Hindi newspaper - April 1818


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Top key playersNews paper

playersFounded Avg. Daily

Circulation(2010)

IRS (2010)

Times of India 1838 3.23 million 14.2 million

The Hindu 1875 2.43 million 5.9 million

HindustanTimes

1924 1.87 million 5.1 million


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Electronic Media

News Channels

Continues to grow at 8-10 per cent annually

About 10-12 per cent of total advertising money spent on

television goes to news channels.

In 2007 news channels generate about Rs 7 billion in

advertising revenues, compared to Rs 6.2 billion in 2006


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Aaj Tak

CNBC TV 18

CNN

Headlines today

NDTV

Star NEWS

Zee News


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Relative Shares of Hindi News

Channels (2010)


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Relative Share Of English News

Channels (2010)


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Careers for MBAs in M & E industry

Event Management

Production Management

Celebrity management

Brand Management

Business Development & Consulting


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Event Manager: To coordinate activitiesof staff and convention personnel to make

arrangements for group meetings and conventions


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Marketing Manager, Media:To determine the demand for products and services offered andidentify potential customers


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Channel Sales Manager:Ensure execution of the developed sales strategies, plans and

advertising or promotional programs


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Business Development Manager:To Plan, direct, or coordinate the operations & develop strategic

alliances and partnerships for Media And Entertainmentcompanies


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Journalist:Collect and analyze facts by interview, investigation, or

observation. Report and write stories for newspaper, newsmagazine, radio or television


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Brand Manager:To maintain and promote brand names through various methods


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Production Management-To help in the production of films, serials, news and entertainment

channels


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Entertainment Industry


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Internet Advt.


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Media Network Industry


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Printing & Publishing Industry


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Conclusion

The future depends on the growth of Indian economy industry is expected to grow at an annual growth rate of

19% to reach Rs 83,740 crore by 2010

The expected CAGR of various segments of M & E industry

in India till the year 2010 is as follows:Radio - 32%

Music - 1%

Television - 24%

Film Industry - 18%

Print Media - 12%


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mediaandentertainmentindustry-091210113619-phpapp01

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