Media’Kit’2014’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’€¦ ·...
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Page Monthly visitors Page key consumer Audience: Demographic National Headlines (Home page) 18000 Tourism industry stakeholders The average Tourism News reader is 55 years old, male, and has an average personal salary of $110$150k p/a. Tourism News readers are decisionmakers within the Australian tourism and hospitality industries. Tourism News readers are the leaders of businesses with average turnovers of between $500$750k p/a. Audience: Geographic State NSW 1200 State VIC 1200 State WA 1200 State SA 1200 State QLD 1200 State TAS 600 State ACT 600 State NT 600 Audience: Psychographic Category Attractions 1800 The Attractions page speaks to owners/ managers/ operators of tourist attractions Category Gambling 750 The Gambling page is for hospitality and event operators that provide gambling services Category Alcohol 1800 The Alcohol page is read by stakeholders in the regulation, distribution, marketing and consumption of alcohol $3.9b in product was sold in Australian 'Pubs Clubs Taverns & Bars' in 201011 (ABS) Category Transport 1800 Operators in tourismconnected transport industries Category Tourism Routes 1500 A page for tourism operators looking to share the success of regions/ journeys with each other. Category Momentum 450 The Momentum page is for operators keen to capitalise upon sudden/ momentary popularity of a tourism product Category Harmonisation 450 The Harmonisation page is for tourism associations researching cooperation between tourism operators. Category China 750 For operators interested in Australian's relationship with its largest fastestgrowing source of revenue – China. Arrivals of Chinese tourists increased 230% between 2002/03 and 2012/13 (ABS) Category India 450 An overview of the market of Indian tourists, particularly as it pertains to sport and VFR. Arrivals of Indian tourists increased 397% from 2002/03 to 2012/13 (412k to 1.6m ABS) Category Australian Domestic Tourism 1950 The Tourism News Australian Domestic Tourism page explores how Australian tourism products can revert to the traditional 75% market share domestic tourism enjoyed in the mid 1990s. Category Australian Cultural Exports 1950 Readers of the Australian Cultural Exports page include operators in the arts, sport and indigenous culture. Australian recreational, cultural and sporting operators provided $3.2b in cultural products/ services in 2010/11 (ABS) Category Media & Communications 600 The Media and Communications pageshows how tourism products communicate with consumers via the media. Tourism contributed $556m to 'Information media and telecommunications' in 2012/13 (ABS) Category Government 960 The Tourism News Government page explores the multilateral nature of tourism governance. Tourism Industry Gross Value Added for 'Public Administration and Safety' was $79.6b in 2012/13 Category Food 1650 Readers are interested in supply, demand and reputation marketing of Australian food in a tourism context. Australian hospitality operators served $11.3b in takeaway/restaurant meals in 2010/11 (ABS) Booking requirements Material requirements Booking deadline Deadline 3 business days prior to load date Availability Call to confirm Specs 260 pixels wide x 216 pixels high Payment $2000 Pay here when available dates confirmed Payment $1000 Pay here when available dates confirmed Please call 0400 180001 if you require technical help. Prices include GST. ABS data extracted from 52490DO001_201213 Australian National Accounts: Tourism Satellite Account, 201213 and Prices applicable for bookings made between 1st March 2014 and 30th June 2015 Media Kit 2014 Prices applicable for all bookings made 12th August 2014 to 30th June 2015 Price/ Period (incl. GST and subject to availability) 91% of State Page visitors have also visited The Tourism News Home Page. 63% of Category Page visitors have also visited The Tourism News Home Page 2 weeks prior to season start Ph (National) 0400 180001 $1000 for 3 months $1000 for 3 months $2000 for 3 months Width: 260 pixels (set space) Height: 216 pixels (variable ad space will adjust to fit) 260w x 216h
Transcript of Media’Kit’2014’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’€¦ ·...
PageMonthly visitors
Page key consumer
Audience: Demographic
National Headlines (Home page) 18000Tourism industry stakeholders
The average Tourism News reader is 55 years old, male, and has an average personal salary of $110-‐$150k p/a. Tourism News readers are decision-‐makers within the Australian tourism and hospitality industries. Tourism News readers are the leaders of businesses with average turnovers of between $500-‐$750k p/a.
Audience: Geographic
State -‐ NSW 1200
State -‐ VIC 1200
State -‐ WA 1200
State -‐ SA 1200
State -‐ QLD 1200
State -‐ TAS 600
State -‐ ACT 600
State -‐ NT 600
Audience: Psychographic
Category -‐ Attractions 1800 The Attractions page speaks to owners/ managers/ operators of tourist attractions
Category -‐ Gambling 750 The Gambling page is for hospitality and event operators that provide gambling services
Category -‐ Alcohol 1800The Alcohol page is read by stakeholders in the regulation, distribution, marketing and consumption of alcohol $3.9b in product was sold in Australian 'Pubs Clubs Taverns & Bars' in 2010-‐11 (ABS)
Category -‐ Transport 1800 Operators in tourism-‐connected transport industries
Category -‐ Tourism Routes 1500 A page for tourism operators looking to share the success of regions/ journeys with each other.
Category -‐ Momentum 450 The Momentum page is for operators keen to capitalise upon sudden/ momentary popularity of a tourism product
Category -‐ Harmonisation 450 The Harmonisation page is for tourism associations researching cooperation between tourism operators.
Category -‐ China 750For operators interested in Australian's relationship with its largest fastest-‐growing source of revenue – China. Arrivals of Chinese tourists increased 230% between 2002/03 and 2012/13 (ABS)
Category -‐ India 450An overview of the market of Indian tourists, particularly as it pertains to sport and VFR. Arrivals of Indian tourists increased 397% from 2002/03 to 2012/13 (412k to 1.6m -‐ ABS)
Category -‐ Australian Domestic Tourism 1950The Tourism News Australian Domestic Tourism page explores how Australian tourism products can revert to the traditional 75% market share domestic tourism enjoyed in the mid 1990s.
Category -‐ Australian Cultural Exports 1950Readers of the Australian Cultural Exports page include operators in the arts, sport and indigenous culture. Australian recreational, cultural and sporting operators provided $3.2b in cultural products/ services in 2010/11 (ABS)
Category -‐ Media & Communications 600The Media and Communications pageshows how tourism products communicate with consumers via the media. Tourism contributed $556m to 'Information media and telecommunications' in 2012/13 (ABS)
Category -‐ Government 960The Tourism News Government page explores the multilateral nature of tourism governance. Tourism Industry Gross Value Added for 'Public Administration and Safety' was $79.6b in 2012/13
Category -‐ Food 1650Readers are interested in supply, demand and reputation marketing of Australian food in a tourism context. Australian hospitality operators served $11.3b in takeaway/restaurant meals in 2010/11 (ABS)
Booking requirements Material requirements
Booking deadline Deadline 3 business days prior to load date
Availability Call to confirm Specs 260 pixels wide x 216 pixels high
Payment $2000 Pay here when available dates confirmed
Payment $1000 Pay here when available dates confirmed Please call 0400 180001 if you require technical help.
Prices include GST. ABS data extracted from 52490DO001_201213 Australian National Accounts: Tourism Satellite Account, 2012-‐13 and
Prices applicable for bookings made between 1st March 2014 and 30th June 2015
Media Kit 2014 Prices applicable for all bookings made 12th August 2014 to 30th June 2015
Price/ Period (incl. GST and subject
to availability)
91% of State Page visitors have also visited The Tourism News Home Page.
63% of Category Page visitors have also visited The Tourism News Home Page
2 weeks prior to season start
Ph (National) 0400 180001
$1000 for 3 months
$1000 for 3 months
$2000 for 3 months
Width: 260 pixels (set space)
Height: 216 pixels (variable -‐ ad space will adjust to fit)
260w x 216h
