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Media6 Degrees Spotlight
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The Power of Social Connections Spotlight Joe Doran - CEO, Media6°
Transcript of Media6 Degrees Spotlight
The Power of Social Connections Spotlight
Joe Doran - CEO, Media6°
Study of Social Networks & Tribes “Not a New Idea”
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“Similarity begets friendship”-- Plato
People “love those who are like themselves” -- Aristotle
Homophily Defined
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“People’s personal networks are homogenous with regard to many sociodemographic, behavioral and interpersonal characteristics.”
The Power of Homophily
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A Social Graph
5Major Tribes Minor Tribes Isolated Tribes
A Social Graph with Customers
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