MEDIA USING SOCIAL - hks.harvard.edu · Contact social media admins, peers, and potential...
Transcript of MEDIA USING SOCIAL - hks.harvard.edu · Contact social media admins, peers, and potential...
![Page 1: MEDIA USING SOCIAL - hks.harvard.edu · Contact social media admins, peers, and potential participants with the information ... are, and use this to guide your publishing and project](https://reader034.fdocuments.us/reader034/viewer/2022042223/5ec981ab840bd01f0a0e2562/html5/thumbnails/1.jpg)
USING SOCIAL MEDIAto launch campaigns and organizations
![Page 2: MEDIA USING SOCIAL - hks.harvard.edu · Contact social media admins, peers, and potential participants with the information ... are, and use this to guide your publishing and project](https://reader034.fdocuments.us/reader034/viewer/2022042223/5ec981ab840bd01f0a0e2562/html5/thumbnails/2.jpg)
HELLO!
I’m Becky WickelI am here because I manage Harvard’s social presence. You can find me at @rebeccawickel.
![Page 3: MEDIA USING SOCIAL - hks.harvard.edu · Contact social media admins, peers, and potential participants with the information ... are, and use this to guide your publishing and project](https://reader034.fdocuments.us/reader034/viewer/2022042223/5ec981ab840bd01f0a0e2562/html5/thumbnails/3.jpg)
WHAT IS HARVARD’S DIGITAL STRATEGY OFFICE?
▸ Maintain Harvard sites and channels
▸ Develop and disseminate best practices
![Page 4: MEDIA USING SOCIAL - hks.harvard.edu · Contact social media admins, peers, and potential participants with the information ... are, and use this to guide your publishing and project](https://reader034.fdocuments.us/reader034/viewer/2022042223/5ec981ab840bd01f0a0e2562/html5/thumbnails/4.jpg)
WHAT BRINGS YOU HERE?
![Page 5: MEDIA USING SOCIAL - hks.harvard.edu · Contact social media admins, peers, and potential participants with the information ... are, and use this to guide your publishing and project](https://reader034.fdocuments.us/reader034/viewer/2022042223/5ec981ab840bd01f0a0e2562/html5/thumbnails/5.jpg)
SO WHO CARES?
What can social media do for you, and why is it worth your time?
![Page 6: MEDIA USING SOCIAL - hks.harvard.edu · Contact social media admins, peers, and potential participants with the information ... are, and use this to guide your publishing and project](https://reader034.fdocuments.us/reader034/viewer/2022042223/5ec981ab840bd01f0a0e2562/html5/thumbnails/6.jpg)
TODAY’S QUESTIONS
▸ How do I start a new social media account or campaign?
▸ How can I reach my audience?▸ How do I know if I’m successful?
![Page 7: MEDIA USING SOCIAL - hks.harvard.edu · Contact social media admins, peers, and potential participants with the information ... are, and use this to guide your publishing and project](https://reader034.fdocuments.us/reader034/viewer/2022042223/5ec981ab840bd01f0a0e2562/html5/thumbnails/7.jpg)
Strategy
Execution
Measurement
THE PROCESS
![Page 8: MEDIA USING SOCIAL - hks.harvard.edu · Contact social media admins, peers, and potential participants with the information ... are, and use this to guide your publishing and project](https://reader034.fdocuments.us/reader034/viewer/2022042223/5ec981ab840bd01f0a0e2562/html5/thumbnails/8.jpg)
![Page 9: MEDIA USING SOCIAL - hks.harvard.edu · Contact social media admins, peers, and potential participants with the information ... are, and use this to guide your publishing and project](https://reader034.fdocuments.us/reader034/viewer/2022042223/5ec981ab840bd01f0a0e2562/html5/thumbnails/9.jpg)
1.STRATEGY
Decide what we’re doing, and why we’
re doing it
![Page 10: MEDIA USING SOCIAL - hks.harvard.edu · Contact social media admins, peers, and potential participants with the information ... are, and use this to guide your publishing and project](https://reader034.fdocuments.us/reader034/viewer/2022042223/5ec981ab840bd01f0a0e2562/html5/thumbnails/10.jpg)
“Social media is a long-term commitment — not a marketing gimmick.
![Page 11: MEDIA USING SOCIAL - hks.harvard.edu · Contact social media admins, peers, and potential participants with the information ... are, and use this to guide your publishing and project](https://reader034.fdocuments.us/reader034/viewer/2022042223/5ec981ab840bd01f0a0e2562/html5/thumbnails/11.jpg)
SELF ASSESSMENTTHE 4 Ms Mission
The purpose of your organization or campaign
Message
The content itself, and the sentiment and community it creates
Medium
The platform that will be used to disseminate the message
Management
The people who will be responsible for the three tiers of your social media presence
![Page 12: MEDIA USING SOCIAL - hks.harvard.edu · Contact social media admins, peers, and potential participants with the information ... are, and use this to guide your publishing and project](https://reader034.fdocuments.us/reader034/viewer/2022042223/5ec981ab840bd01f0a0e2562/html5/thumbnails/12.jpg)
DETERMINING YOUR MISSION
▸ Why do we exist?▸ What do people look to us for?▸ What do we offer that sets us apart?
![Page 13: MEDIA USING SOCIAL - hks.harvard.edu · Contact social media admins, peers, and potential participants with the information ... are, and use this to guide your publishing and project](https://reader034.fdocuments.us/reader034/viewer/2022042223/5ec981ab840bd01f0a0e2562/html5/thumbnails/13.jpg)
![Page 14: MEDIA USING SOCIAL - hks.harvard.edu · Contact social media admins, peers, and potential participants with the information ... are, and use this to guide your publishing and project](https://reader034.fdocuments.us/reader034/viewer/2022042223/5ec981ab840bd01f0a0e2562/html5/thumbnails/14.jpg)
CREATING YOUR MESSAGE
▸ Who is our audience?▸ What content is available to us to share?▸ What value does our content add to our
audience?▸ What action do we want our audience to
take?
![Page 15: MEDIA USING SOCIAL - hks.harvard.edu · Contact social media admins, peers, and potential participants with the information ... are, and use this to guide your publishing and project](https://reader034.fdocuments.us/reader034/viewer/2022042223/5ec981ab840bd01f0a0e2562/html5/thumbnails/15.jpg)
![Page 16: MEDIA USING SOCIAL - hks.harvard.edu · Contact social media admins, peers, and potential participants with the information ... are, and use this to guide your publishing and project](https://reader034.fdocuments.us/reader034/viewer/2022042223/5ec981ab840bd01f0a0e2562/html5/thumbnails/16.jpg)
CHOOSING YOUR MEDIUM
▸ Do we want to encourage conversation?▸ Will we spend more time responding to
our audience, or publishing for them?▸ Do we want to build a community?
![Page 17: MEDIA USING SOCIAL - hks.harvard.edu · Contact social media admins, peers, and potential participants with the information ... are, and use this to guide your publishing and project](https://reader034.fdocuments.us/reader034/viewer/2022042223/5ec981ab840bd01f0a0e2562/html5/thumbnails/17.jpg)
![Page 18: MEDIA USING SOCIAL - hks.harvard.edu · Contact social media admins, peers, and potential participants with the information ... are, and use this to guide your publishing and project](https://reader034.fdocuments.us/reader034/viewer/2022042223/5ec981ab840bd01f0a0e2562/html5/thumbnails/18.jpg)
ESTABLISHING YOUR MANAGEMENT
▸ How frequently can we expect to engage?▸ What tools will we need to maintain a
presence?▸ How will we measure success?▸ What personnel resources are available?
![Page 19: MEDIA USING SOCIAL - hks.harvard.edu · Contact social media admins, peers, and potential participants with the information ... are, and use this to guide your publishing and project](https://reader034.fdocuments.us/reader034/viewer/2022042223/5ec981ab840bd01f0a0e2562/html5/thumbnails/19.jpg)
● Ownership● Business goals and objectives● Crafting a “voice”● Listening and reacting to audience feedback● Technology and tools● Tracking key metrics and analytics● Evaluation of social media success
BUILDING YOUR STRATEGY
![Page 20: MEDIA USING SOCIAL - hks.harvard.edu · Contact social media admins, peers, and potential participants with the information ... are, and use this to guide your publishing and project](https://reader034.fdocuments.us/reader034/viewer/2022042223/5ec981ab840bd01f0a0e2562/html5/thumbnails/20.jpg)
The aggregation of content from WWF’s six areas, plus syndication through both WWF-based and outpost channels, will result in amplification of WWF’s mission to lead conservation efforts around the world by building relationships between organizations and establishing financial partnerships.
![Page 21: MEDIA USING SOCIAL - hks.harvard.edu · Contact social media admins, peers, and potential participants with the information ... are, and use this to guide your publishing and project](https://reader034.fdocuments.us/reader034/viewer/2022042223/5ec981ab840bd01f0a0e2562/html5/thumbnails/21.jpg)
STRATEGY PHASE CHECKLIST
❏ Budget❏ Staffing❏ Maintenance plan❏ Target audience goals❏ Content❏ Success measures❏ Technology/Infrastructure❏ Reporting
![Page 22: MEDIA USING SOCIAL - hks.harvard.edu · Contact social media admins, peers, and potential participants with the information ... are, and use this to guide your publishing and project](https://reader034.fdocuments.us/reader034/viewer/2022042223/5ec981ab840bd01f0a0e2562/html5/thumbnails/22.jpg)
QUESTIONS?
![Page 23: MEDIA USING SOCIAL - hks.harvard.edu · Contact social media admins, peers, and potential participants with the information ... are, and use this to guide your publishing and project](https://reader034.fdocuments.us/reader034/viewer/2022042223/5ec981ab840bd01f0a0e2562/html5/thumbnails/23.jpg)
2.EXECUTION
Act on the strategy we’ve outlined
![Page 24: MEDIA USING SOCIAL - hks.harvard.edu · Contact social media admins, peers, and potential participants with the information ... are, and use this to guide your publishing and project](https://reader034.fdocuments.us/reader034/viewer/2022042223/5ec981ab840bd01f0a0e2562/html5/thumbnails/24.jpg)
ACCOUNT AND CAMPAIGN SETUP
Prepare your account or campaign for the eyes you hope will be upon it
▸ Branding▸ Following▸ Internal and external pitching▸ Seed content
![Page 25: MEDIA USING SOCIAL - hks.harvard.edu · Contact social media admins, peers, and potential participants with the information ... are, and use this to guide your publishing and project](https://reader034.fdocuments.us/reader034/viewer/2022042223/5ec981ab840bd01f0a0e2562/html5/thumbnails/25.jpg)
INTERNAL AND EXTERNAL PITCHING
Contact social media admins, peers, and potential participants with the information they need to use your account or participate in your campaign
▸ Campaign or account description▸ How you will use generated content▸ Sample posts
![Page 26: MEDIA USING SOCIAL - hks.harvard.edu · Contact social media admins, peers, and potential participants with the information ... are, and use this to guide your publishing and project](https://reader034.fdocuments.us/reader034/viewer/2022042223/5ec981ab840bd01f0a0e2562/html5/thumbnails/26.jpg)
![Page 27: MEDIA USING SOCIAL - hks.harvard.edu · Contact social media admins, peers, and potential participants with the information ... are, and use this to guide your publishing and project](https://reader034.fdocuments.us/reader034/viewer/2022042223/5ec981ab840bd01f0a0e2562/html5/thumbnails/27.jpg)
“Business goals + user needs= Valuable content
![Page 28: MEDIA USING SOCIAL - hks.harvard.edu · Contact social media admins, peers, and potential participants with the information ... are, and use this to guide your publishing and project](https://reader034.fdocuments.us/reader034/viewer/2022042223/5ec981ab840bd01f0a0e2562/html5/thumbnails/28.jpg)
![Page 29: MEDIA USING SOCIAL - hks.harvard.edu · Contact social media admins, peers, and potential participants with the information ... are, and use this to guide your publishing and project](https://reader034.fdocuments.us/reader034/viewer/2022042223/5ec981ab840bd01f0a0e2562/html5/thumbnails/29.jpg)
CONTENT LIBRARY
The substance of your social media posts
▸ News content▸ Evergreen content▸ Multimedia assets▸ Public resources
![Page 30: MEDIA USING SOCIAL - hks.harvard.edu · Contact social media admins, peers, and potential participants with the information ... are, and use this to guide your publishing and project](https://reader034.fdocuments.us/reader034/viewer/2022042223/5ec981ab840bd01f0a0e2562/html5/thumbnails/30.jpg)
EDITORIAL CALENDAR
Know when important campaigns and dates are, and use this to guide your publishing and project management schedule.
![Page 31: MEDIA USING SOCIAL - hks.harvard.edu · Contact social media admins, peers, and potential participants with the information ... are, and use this to guide your publishing and project](https://reader034.fdocuments.us/reader034/viewer/2022042223/5ec981ab840bd01f0a0e2562/html5/thumbnails/31.jpg)
![Page 32: MEDIA USING SOCIAL - hks.harvard.edu · Contact social media admins, peers, and potential participants with the information ... are, and use this to guide your publishing and project](https://reader034.fdocuments.us/reader034/viewer/2022042223/5ec981ab840bd01f0a0e2562/html5/thumbnails/32.jpg)
![Page 33: MEDIA USING SOCIAL - hks.harvard.edu · Contact social media admins, peers, and potential participants with the information ... are, and use this to guide your publishing and project](https://reader034.fdocuments.us/reader034/viewer/2022042223/5ec981ab840bd01f0a0e2562/html5/thumbnails/33.jpg)
COPECreate once, publish everywhere Publishing Tip #1
![Page 34: MEDIA USING SOCIAL - hks.harvard.edu · Contact social media admins, peers, and potential participants with the information ... are, and use this to guide your publishing and project](https://reader034.fdocuments.us/reader034/viewer/2022042223/5ec981ab840bd01f0a0e2562/html5/thumbnails/34.jpg)
IDENTIFY NEEDS OF EACH PLATFORM AND REPLICATE
TWITTER INSTAGRAMFACEBOOK
![Page 35: MEDIA USING SOCIAL - hks.harvard.edu · Contact social media admins, peers, and potential participants with the information ... are, and use this to guide your publishing and project](https://reader034.fdocuments.us/reader034/viewer/2022042223/5ec981ab840bd01f0a0e2562/html5/thumbnails/35.jpg)
GOOD FOR:
▸ Driving web traffic▸ Viral sharing▸ Targeting and paid
social
BAD FOR:
▸ Consistency
![Page 36: MEDIA USING SOCIAL - hks.harvard.edu · Contact social media admins, peers, and potential participants with the information ... are, and use this to guide your publishing and project](https://reader034.fdocuments.us/reader034/viewer/2022042223/5ec981ab840bd01f0a0e2562/html5/thumbnails/36.jpg)
FACEBOOK TIPS AND TRICKS
▸ Change headlines, link descriptions, photos▸ Use controls for language▸ Tag verified accounts when possible▸ Direct upload video when possible▸ Mobile-friendly sites only
![Page 37: MEDIA USING SOCIAL - hks.harvard.edu · Contact social media admins, peers, and potential participants with the information ... are, and use this to guide your publishing and project](https://reader034.fdocuments.us/reader034/viewer/2022042223/5ec981ab840bd01f0a0e2562/html5/thumbnails/37.jpg)
![Page 38: MEDIA USING SOCIAL - hks.harvard.edu · Contact social media admins, peers, and potential participants with the information ... are, and use this to guide your publishing and project](https://reader034.fdocuments.us/reader034/viewer/2022042223/5ec981ab840bd01f0a0e2562/html5/thumbnails/38.jpg)
GOOD FOR:
▸ Customer service and conversation
▸ Tracking influencers
▸ Trends
BAD FOR:
▸ Moderating engagement
![Page 39: MEDIA USING SOCIAL - hks.harvard.edu · Contact social media admins, peers, and potential participants with the information ... are, and use this to guide your publishing and project](https://reader034.fdocuments.us/reader034/viewer/2022042223/5ec981ab840bd01f0a0e2562/html5/thumbnails/39.jpg)
TWITTER TIPS AND TRICKS
▸ Attach images and video when possible▸ Repeating tweets is OK▸ Use lists for monitoring▸ Shorten links
![Page 40: MEDIA USING SOCIAL - hks.harvard.edu · Contact social media admins, peers, and potential participants with the information ... are, and use this to guide your publishing and project](https://reader034.fdocuments.us/reader034/viewer/2022042223/5ec981ab840bd01f0a0e2562/html5/thumbnails/40.jpg)
![Page 41: MEDIA USING SOCIAL - hks.harvard.edu · Contact social media admins, peers, and potential participants with the information ... are, and use this to guide your publishing and project](https://reader034.fdocuments.us/reader034/viewer/2022042223/5ec981ab840bd01f0a0e2562/html5/thumbnails/41.jpg)
GOOD FOR:
▸ Sentiment, mission based posts
▸ Youth engagement
BAD FOR:
▸ Web traffic
![Page 42: MEDIA USING SOCIAL - hks.harvard.edu · Contact social media admins, peers, and potential participants with the information ... are, and use this to guide your publishing and project](https://reader034.fdocuments.us/reader034/viewer/2022042223/5ec981ab840bd01f0a0e2562/html5/thumbnails/42.jpg)
INSTAGRAM TIPS AND TRICKS
▸ Quality over quantity▸ Engage with users in your location▸ Variety is key
![Page 43: MEDIA USING SOCIAL - hks.harvard.edu · Contact social media admins, peers, and potential participants with the information ... are, and use this to guide your publishing and project](https://reader034.fdocuments.us/reader034/viewer/2022042223/5ec981ab840bd01f0a0e2562/html5/thumbnails/43.jpg)
![Page 44: MEDIA USING SOCIAL - hks.harvard.edu · Contact social media admins, peers, and potential participants with the information ... are, and use this to guide your publishing and project](https://reader034.fdocuments.us/reader034/viewer/2022042223/5ec981ab840bd01f0a0e2562/html5/thumbnails/44.jpg)
Share fast, or share slow
you can’t do bothPublishing Tip #2
![Page 45: MEDIA USING SOCIAL - hks.harvard.edu · Contact social media admins, peers, and potential participants with the information ... are, and use this to guide your publishing and project](https://reader034.fdocuments.us/reader034/viewer/2022042223/5ec981ab840bd01f0a0e2562/html5/thumbnails/45.jpg)
FAST SLOW
200 clicks to story176 retweets, 13 new followers
![Page 46: MEDIA USING SOCIAL - hks.harvard.edu · Contact social media admins, peers, and potential participants with the information ... are, and use this to guide your publishing and project](https://reader034.fdocuments.us/reader034/viewer/2022042223/5ec981ab840bd01f0a0e2562/html5/thumbnails/46.jpg)
Post with analytics in mind Publishing Tip #3
![Page 47: MEDIA USING SOCIAL - hks.harvard.edu · Contact social media admins, peers, and potential participants with the information ... are, and use this to guide your publishing and project](https://reader034.fdocuments.us/reader034/viewer/2022042223/5ec981ab840bd01f0a0e2562/html5/thumbnails/47.jpg)
TRACKING
▸ UTM codes▸ “A/B Testing”
![Page 48: MEDIA USING SOCIAL - hks.harvard.edu · Contact social media admins, peers, and potential participants with the information ... are, and use this to guide your publishing and project](https://reader034.fdocuments.us/reader034/viewer/2022042223/5ec981ab840bd01f0a0e2562/html5/thumbnails/48.jpg)
Roll with the punches Publishing Tip #4
![Page 49: MEDIA USING SOCIAL - hks.harvard.edu · Contact social media admins, peers, and potential participants with the information ... are, and use this to guide your publishing and project](https://reader034.fdocuments.us/reader034/viewer/2022042223/5ec981ab840bd01f0a0e2562/html5/thumbnails/49.jpg)
HOW WE THINK ABOUT POSTING
We are always making adjustments to the timing and execution of our social posts based on things like:
● Industry trends and changing user behaviors ● Changes to feed algorithms● Global conversation and news
![Page 50: MEDIA USING SOCIAL - hks.harvard.edu · Contact social media admins, peers, and potential participants with the information ... are, and use this to guide your publishing and project](https://reader034.fdocuments.us/reader034/viewer/2022042223/5ec981ab840bd01f0a0e2562/html5/thumbnails/50.jpg)
EXECUTION PHASE CHECKLIST
❏ Posts tailored to specific platforms❏ Variety of fast sharing and slow sharing❏ Images and video❏ UTM tracking codes❏ Understanding of social’s changing nature
![Page 51: MEDIA USING SOCIAL - hks.harvard.edu · Contact social media admins, peers, and potential participants with the information ... are, and use this to guide your publishing and project](https://reader034.fdocuments.us/reader034/viewer/2022042223/5ec981ab840bd01f0a0e2562/html5/thumbnails/51.jpg)
QUESTIONS?
![Page 52: MEDIA USING SOCIAL - hks.harvard.edu · Contact social media admins, peers, and potential participants with the information ... are, and use this to guide your publishing and project](https://reader034.fdocuments.us/reader034/viewer/2022042223/5ec981ab840bd01f0a0e2562/html5/thumbnails/52.jpg)
3.MEASUREMENT
Collect and analyze our data, and synthesize
for stakeholders
![Page 53: MEDIA USING SOCIAL - hks.harvard.edu · Contact social media admins, peers, and potential participants with the information ... are, and use this to guide your publishing and project](https://reader034.fdocuments.us/reader034/viewer/2022042223/5ec981ab840bd01f0a0e2562/html5/thumbnails/53.jpg)
“Track trends over time, not absolute numbers.
![Page 54: MEDIA USING SOCIAL - hks.harvard.edu · Contact social media admins, peers, and potential participants with the information ... are, and use this to guide your publishing and project](https://reader034.fdocuments.us/reader034/viewer/2022042223/5ec981ab840bd01f0a0e2562/html5/thumbnails/54.jpg)
ANALYTICS SHOW...
▸ Which posts perform best▸ How your social visitors use
your site▸ If social accounts support
goals
![Page 55: MEDIA USING SOCIAL - hks.harvard.edu · Contact social media admins, peers, and potential participants with the information ... are, and use this to guide your publishing and project](https://reader034.fdocuments.us/reader034/viewer/2022042223/5ec981ab840bd01f0a0e2562/html5/thumbnails/55.jpg)
WHAT DO I MEASURE ON FACEBOOK?
If your goal is conversions:
▸ Post reach and pageviews
If your goal is brand awareness:
▸ Post shares
If your goal is positive sentiment:
▸ Likes and comments
![Page 56: MEDIA USING SOCIAL - hks.harvard.edu · Contact social media admins, peers, and potential participants with the information ... are, and use this to guide your publishing and project](https://reader034.fdocuments.us/reader034/viewer/2022042223/5ec981ab840bd01f0a0e2562/html5/thumbnails/56.jpg)
WHAT DO I MEASURE ON TWITTER?
If your goal is conversions:
▸ Link clicks
If your goal is brand awareness:
▸ RTs, follows and impressions
If your goal is positive sentiment:
▸ Favorites and comments
![Page 57: MEDIA USING SOCIAL - hks.harvard.edu · Contact social media admins, peers, and potential participants with the information ... are, and use this to guide your publishing and project](https://reader034.fdocuments.us/reader034/viewer/2022042223/5ec981ab840bd01f0a0e2562/html5/thumbnails/57.jpg)
WHAT DO I MEASURE ON INSTAGRAM?
▸ Likes▸ Sentiment
![Page 58: MEDIA USING SOCIAL - hks.harvard.edu · Contact social media admins, peers, and potential participants with the information ... are, and use this to guide your publishing and project](https://reader034.fdocuments.us/reader034/viewer/2022042223/5ec981ab840bd01f0a0e2562/html5/thumbnails/58.jpg)
![Page 59: MEDIA USING SOCIAL - hks.harvard.edu · Contact social media admins, peers, and potential participants with the information ... are, and use this to guide your publishing and project](https://reader034.fdocuments.us/reader034/viewer/2022042223/5ec981ab840bd01f0a0e2562/html5/thumbnails/59.jpg)
WHAT DO WE DO WITH RESULTS?
▸ Digestible reports▸ Context▸ Actionable insights
![Page 60: MEDIA USING SOCIAL - hks.harvard.edu · Contact social media admins, peers, and potential participants with the information ... are, and use this to guide your publishing and project](https://reader034.fdocuments.us/reader034/viewer/2022042223/5ec981ab840bd01f0a0e2562/html5/thumbnails/60.jpg)
MEASUREMENT PHASE CHECKLIST
❏ Metrics that align with goals❏ Regular reports
❏ Context❏ Actionable insights
![Page 61: MEDIA USING SOCIAL - hks.harvard.edu · Contact social media admins, peers, and potential participants with the information ... are, and use this to guide your publishing and project](https://reader034.fdocuments.us/reader034/viewer/2022042223/5ec981ab840bd01f0a0e2562/html5/thumbnails/61.jpg)
RETURN TO STRATEGY
Strategy
Execution
Measurement
![Page 62: MEDIA USING SOCIAL - hks.harvard.edu · Contact social media admins, peers, and potential participants with the information ... are, and use this to guide your publishing and project](https://reader034.fdocuments.us/reader034/viewer/2022042223/5ec981ab840bd01f0a0e2562/html5/thumbnails/62.jpg)
QUESTIONS?