MEDIA UNIT ENGLISH 1202

What exactly is MEDIA?

Media – forms of public communication that are designed to reach large numbers of people.

Examples: newspaper, radio, tv etc

IMPORTANT MEDIA TERMS 1. Advertisement – persuading people to

buy a product. Uses your desires, emotions and biases to change the way you think.

How are they trying toPersuade you in this Ad?

2. Caption – a title or explanation of a picture.

3. Commercial – type of advertisement

http://www.youtube.com/watch?v=ttW8FmFS4Vg&feature=endscreen&NR=1&safety_mode=true&persist_safety_mode=1&safe=active

4. Demographic – the group of people to whom a message is directed.

What is the demographic for the following pictures?

5. Endorsement – a testimonial strategy, where a famous person supports a product

WATCH THIS!! http://www.youtube.com/watch?

v=Ke07IMQu8aI&safety_mode=true&persist_safety_mode=1&safe=active

9. Logo – a symbol used to advertise an organization, event or product.

10. Target audience – consumer group most likely to buy a product.

REMEMBER! When answering questions on

advertisements, think MAP

M – what is the message being conveyed in the ad?

A – who is the intended audience?P – what is the purpose?

CLASS WORK 1. What is the MAP of the following

advertisements?a. B.

c.

CLASS ASSIGNMENTUsing a chart, list the message, audience

and one strategy used in the following advertisements.

1. http://www.youtube.com/watch?v=LsJiGF_Groo

2. http://www.youtube.com/watch?v=nivGKo2Q32c

3. http://www.youtube.com/watch?v=7p5fhPkdJZM&feature=fvwrel&safety_mode=true&persist_safety_mode=1&safe=active

YOUR TURN!* With a partner find 4 online ads for

products and fill in the same chart.

* Put the ads/MAP in a slide show presentation and present your findings.