‘Grammy’ by LUNATreatment

Synopsis

• The overall theme of our music video is a relationship and then the break up. This means that we will be using different locations to shoot various stages including the performance and then the narrative. We will firstly present the relationship that they were in and then slowly transform into the present time throughout the video portraying to the audience that the situation has changed. We will then show the breakup to show the change within the narrative and also the character. We want to show her changing from a soft warm personality to a brave and a courageous personality.

Character

• The character within the video will be a younger

aged girl roughly between the ages of 17-19.

This will fit in with our theme due to her being

involved in the relationship too much, leading to

the breakup being horrific. The girl will be small

and petite, making her vulnerable and unstable

when she is on her own.

Locations

• We would use many locations within our music

video allowing us to interlink all the specific

places to make a narrative. For example the use

of a car when she is in the relationship and then

a field on her own when she is single will give a

dramatic change to the narrative compared to if

they were only seen in the car. This leads the

audience to think about the journey of the

relationship and how its evolved.

Costume

• She will vary within the costumes as she will be based in four different settings. The first costume will be an outfit she will be comfortable in. This is to portray the events she has with her boyfriend making her not worry about what she wears with her boyfriend. She will look relaxed in this situation. The change to the studio performance will also change the costume again which means that we would want her to look professional aswell as a well-known singer. For these sections she would be wearing a formal costume that will show her as an individual and her as a brand. The finally when the narrative continues and she is on her own after the breakup she will be wearing something that will make her stand out for example something that brings out her looks. This will symbolise that she is looking for another relationship and is not hindered by the previous break up. The use of the single figure in her outfit will show her power and her fire she holds, displaying she isn’t upset in anyway.

Costumes - Colours

• Red – Red is a bold colour that evokes a powerful

emotion of passion, lust, sex and war. This relates

to our character very well as she is seen to have

been very deeply in love with her ex-boyfriend. Lust

will be presented through the outfit and the actions

of our female, to make the audience desire her

strong attitude and make the video more enjoyable.

Finally, war will be shown through the battle

between the female and her ex-boyfriend, which

will help explain the narrative to the viewer.

Costume - Colours

• Blue – Blue is a colour that represents loyalty, strength and trust. The loyalty will be portrayed through the blue clothing that will be worn. The loyalty will be seen through the female loving the male figure but then seeing the male break up with her. This will then show the audience he hasn’t been loyal to her but she has been to him. Strength and trust will be shown by the female figure not worrying about the break up and keeping her head high. This will immediately show to the audience that she is a strong minded character who wont get hurt easily. Finally trust will be a major part within this video as the whole relationship is based on trust and with the trust being broken the blue will symbolise the trust barrier being broken.

Influences

• We have taken inspiration on the structure of Lana Del Ray’s music video ‘Summertime Sadness’ and National Anthem. This complies with the genre’s characteristics and visuals towards the music. It also defies the male gaze as she is dominant all the way through and all the focus is on her. It also holds a retro feel which is done through the orange tint within the camera shots which allows the audience to immediately associate the footage shown to be old and past experiences.