MEDIA - Traveltalk · Advertisement Size Issue Full Page $5500 Half Page $4500 Third Page $3500...
Transcript of MEDIA - Traveltalk · Advertisement Size Issue Full Page $5500 Half Page $4500 Third Page $3500...
The market place is inundated with millions of marketing messages all vying for attention. It’s imperative that your marketing spend provides the best ROI.
Traveltalk Media couples the strength of its industry leading, tangible magazine with well considered online mediums to cross promote products and reach the industry from all angles.
This not only builds the Traveltalk brand, but also the brands of its advertisers.
ABOUT TRAVELTALK MEDIA
Traveltalk Media comprises of Traveltalk Magazine, www.traveltalkmag.com.au and Traveltalks eNewsletter.
Our mission is to produce relevant, interesting, entertaining news and destination reports that travel agents look forward to reading.
Our popular trade issues are published in February, April, May, July, August, October and November.
Four ‘bumper’ issues each year (March, June, September and December) are published in a ‘consumer friendly’ format and are available for purchase in newsagencies across Australia.
PROOF OF SUCCESS
Research confirms that over 78% of Australia’s travel agents rely on trade publications like Traveltalk.
Traveltalk Media’s ability to provide valuable mediums and return for our clients is evident in the 90% repeat advertising rate with both National and State-based brands.
CONTENT
Traveltalk’s compact A4 size and fresh magazine-style format, written by an extensive network of experienced nationally and internationally-based journalists, cuts straight to the issues and delivers relevant news coverage to every travel agency in Australia each month.
Despite the boom of digital media, research tells us that 75% of travel agents still value tactile magazines.
*Source: Travel agents survey Aug 2014
Magazines offer many unique strengths - style, glamour, tactile appeal and prestige are associated with the medium and contribute strongly to advertisers’ brand success.
DISTRIBUTION• Australian and international retail Travel agents 71%• Mobile Travel agents 11%• Accommodation, business and leisure 7%• Wholesalers, tour operators and
destination marketers 6%• Carriers: Land, sea and air 4%• Support services: IT, travel health and insurance etc 1%
READERSHIP
Traveltalk is Australia’s only travel trade magazine to deliver its advertisers both a trade and consumer readership.Traveltalk’s core reader group is made up of travel and tourism sellers. In fact, over 78 percent of its total circulated copies (trade editions) reach front counter travel sellers.
MAGAZINE PROFILE
MEDIA KIT 2015mag.com.au
CAB audited circulation average October to September 2014
6201
CONTACT DETAILSAdvertising Kelly McCannM: 0414 363 314E: [email protected]
Jenny Rowland M: 0414 746 146E: [email protected]
Advertising Perth Debbie Sproule M: 0403 833 295
Magazine editorial Jon Underwood E: [email protected]
Online editorialGaya Avery E: [email protected]
Australia’s favourite travel news magazine
WWW.TRAVELTALKMAG.COM.AU - ISSUE SEPTEMBER T T599/046
FIND & SEEK IN
INDIAAU$5.95Print Post Approved PP630045/00036
P LU S ! S O U T H A F R I C A , I R E L A N D, F I J I , N E W Z E A L A N D, S O U T H A M E R I C A .. . A N D C A N B E R R A
SURF’S UP Hawaii’s
best waves
TRUNK CALL
An elephant adventure
Advertisement Size Issue
Full Page $5500
Half Page $4500
Third Page $3500
Quarter Page $2500
Double Page Spread $9500
Advertorial Page $5500
Strip Advertisement $1900
Quarter Page DPS $4500
RATESTRADE ISSUES
Advertisement Size Issue
Full Page $5950
Half Page $4950
Third Page $3950
Quarter Page $2950
Double Page Spread $9950
Advertorial Page $5950
Strip Advertisement $1990
Quarter Page DPS $4950
BUMPER ISSUE (CONSUMER AND TRADE)
Cover Wraps
4 Page Cover Wrap (FC, IFC, BC & IBC) $13900
2 Page Cover Wrap (FC and IFC) $9900
3 page cover fold out (does not include front cover) $11900
WRAPS, INSERTS AND SPECIAL ORDERS
Single Page Inserts
Full run of trade issue $5120
*All prices in Australian Dollars and exclusive of GST*Australian based advertisers please add 10% GST
BOOKING AND MATERIAL DEADLINES
Editorial submissions and advertising space bookings should be lodged by the 10th of the month prior to publication.
Advertising material is required by the 20th of the month prior to publication. Except for Oct and Nov, due 14th.
Bookings cancelled after the 10th of the month (or the Friday before if 10th is on a weekend) may incur a full or partial charge should space remain unsold at press time.
Material on hand will be used if advertising copy is not received by deadline.
Australia’s favourite travel news magazine
WWW.TRAVELTALKMAG.COM.AU - ISSUE SEPTEMBER T T599/046
FIND & SEEK IN
INDIAAU$5.95Print Post Approved PP630045/00036
P LU S ! S O U T H A F R I C A , I R E L A N D, F I J I , N E W Z E A L A N D, S O U T H A M E R I C A .. . A N D C A N B E R R A
SURF’S UP Hawaii’s
best waves
TRUNK CALL
An elephant adventure
MEDIA KIT 2015mag.com.au
Double Page SpreadImage Area 400mm w x 260mm hTrim 420mm w x 297mm hBleed 426mm w x 303mm h
Full PageImage Area 185mm w x 260mm hTrim 210mm w x 297mm hd
Half PageHorizontal 185mm w x 130mm hVertical 90mm w x 260mm h
SIZES
Third PageHorizontal 185mm w x 90mm hVertical 60mm w x 260mm h
Quarter PageHorizontal 185mm w x 70mm hVertical 90mm w x 135mm h
Strip AdvertisementHorizontal 185mm w x 35mm h
MAGAZINE SIZES
COVER WRAPS
Four Page Outer WrapImage Area 400mm w x 260mm hTrim 420mm x 297mm hBleed 426mm w x 303mm hAllow space for the TravelTalk masthead210mm w x 66mm h
Two Page Front WrapOutside front cover plus inside front cover wrap same as full page x 2
1/4 Page DPSTrim 420mm w x 70mm hBleed 426mm w x 76mm h
LARGE FILE SIZES
Most files can be emailed directly to [email protected] as a print quality PDF.
Files larger than 12MB can be sent via www.yousendit.com, on CD to our street address or via FTP. Please ensure that your files are zipped unless located in a single folder when sending via FTP.
DIGITAL SPECIFICATIONS
High resolution PDF files are our preference.
Please ensure all images and adverts are in CMYK and are 300 dpi in resolution. All full page, double page spreads and cover wraps must include bleed. Other advertisement sizes do not require bleed.
Advertising material and enquiries to: EMAIL: [email protected] and CC [email protected]
MEDIA KIT 2015mag.com.au
Australia’s favourite travel news
COPYRIGHT 2013 TRAVEL TALK PRIVACY POLICY / TERMS & CONDITIONS
MASTER BLASTER BANNER
BOTTOM BLASTER BANNER
HERO IMAGESDOUBLE BLASTER
VIDEO
SINGLE BLASTER
APP OF THE MONTH
BROCHURE OF THE MONTH
LOGO BLASTER TILE
Traveltalk’s website is fast, easy on the eyes, easy to navigate and free of clutter, all of which makes your ad stand out. Maximise your exposure with top, bottom, or right hand column space and get your business in front of a captive and engaged audience.
Ad Type Week
Master Blaster Banner (ROS*)1000w x 120h px
950
Master Blaster Banner (sub pages)1000w x 120h px
300
Bottom Blaster Banner1000w x 120h px
350
Master and Bottom Blaster Banner1000w x 120h px
1050
Double Blaster (ROS*)310w x 370h px
800
Double Blaster (sub pages)310w x 370h px
300
Single Blaster (ROS*)310w x 140h px
350
VideoNo wider than 310px Youtube link plus image no wider than 310px
350
Hero Images (Homepage rotates with 8 other images)670w x 450h px
800
App of the week 250 w x 354 h
200
Brochure of the week 250 w x 354 h
200
Logo Blaster Tile230px w x 55 px h
200
*except when the destination, smart business and competition pages are booked.
SPECS
Accepted formats – jpeg, gif, png, swf
Max file size 50kb
Flash ads are for web only and should be sent with links embedded within. Please include jpeg/gif version for tablets and mobile devices.
All charges are in $AUD and are exclusive of GST.
Share of voice minimum 50%.
WEBSITE
MEDIA KIT 2015mag.com.au
Tap into a captive market of industry professionals and enthusiastic travel consumers by advertising in our eNewsletter.
We not only have the numbers, we have the type of reader you want. Our readers are actively engaged in the content we present. Their clicks count. And those clicks can be yours
Our newsletter attracts an open rate of 18% and click through rates of over 35% - double the industry average of 17%.
Reach over 11,500 subscribers with your choice of banners,
advertorial or EDM.
Banner Per Insertion
Master blaster banner728w x 90h px
900
Half blaster banner 364w x 90h px next to Traveltalk masthead
700
News blaster banner 728w X 90h px
600
Belly blaster 1300w x 250h px
450
Belly blaster 2300w x 250h px
450
Bottom blaster banner 728w X 90h px v
300
Hero blaster 728w X 295h px (limited availability for special incentives and competitions)
1500
EDMs availableSubject to conditions
POA
All charges are in $AUD and are exclusive of GST
SPECS
Accepted formats – jpeg, gif, png, swf
Max file size 50kb
Flash ads are not compatible with e-mails. Material is due the Thursday the week before the ads. are due to go live.
Material to be sent to [email protected] and cc [email protected]
NEWSLETTER
MEDIA KIT 2015mag.com.au
Payment terms are strictly 14 days from invoice date unless otherwise agreed.
Late payment fees apply as per the attached Terms and Conditions
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BELLY BLASTER 1
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HALF BLASTER BANNER