Media Training – Using Radio and TV in Public Relations 071609
-
Upload
strategic-counselor-rowan-university-associate-professor-ret -
Category
Education
-
view
1.915 -
download
0
description
Transcript of Media Training – Using Radio and TV in Public Relations 071609
![Page 1: Media Training – Using Radio and TV in Public Relations 071609](https://reader036.fdocuments.us/reader036/viewer/2022081602/54c1e7ae4a7959ea328b4578/html5/thumbnails/1.jpg)
Media Training
Cross Platforming – The Networked Age
Working with Radio/TV
© 2009 – M. Larry Litwin, APR, Fellow PRSA
![Page 2: Media Training – Using Radio and TV in Public Relations 071609](https://reader036.fdocuments.us/reader036/viewer/2022081602/54c1e7ae4a7959ea328b4578/html5/thumbnails/2.jpg)
Taken from…
![Page 3: Media Training – Using Radio and TV in Public Relations 071609](https://reader036.fdocuments.us/reader036/viewer/2022081602/54c1e7ae4a7959ea328b4578/html5/thumbnails/3.jpg)
Goals
![Page 4: Media Training – Using Radio and TV in Public Relations 071609](https://reader036.fdocuments.us/reader036/viewer/2022081602/54c1e7ae4a7959ea328b4578/html5/thumbnails/4.jpg)
Goals
Help participants understand how media operates
![Page 5: Media Training – Using Radio and TV in Public Relations 071609](https://reader036.fdocuments.us/reader036/viewer/2022081602/54c1e7ae4a7959ea328b4578/html5/thumbnails/5.jpg)
Goals
Help participants understand how media operatesShare system of preparation
Comfort
![Page 6: Media Training – Using Radio and TV in Public Relations 071609](https://reader036.fdocuments.us/reader036/viewer/2022081602/54c1e7ae4a7959ea328b4578/html5/thumbnails/6.jpg)
Goals
Help participants understand how media operatesShare system of preparation
Comfort
Help each participant grow as a communicator
How to better prepare
![Page 7: Media Training – Using Radio and TV in Public Relations 071609](https://reader036.fdocuments.us/reader036/viewer/2022081602/54c1e7ae4a7959ea328b4578/html5/thumbnails/7.jpg)
Goals
Help participants understand how media operatesShare system of preparation
Comfort
Help each participant grow as a communicator
How to better prepare
Give participants the added tools to help each other
![Page 8: Media Training – Using Radio and TV in Public Relations 071609](https://reader036.fdocuments.us/reader036/viewer/2022081602/54c1e7ae4a7959ea328b4578/html5/thumbnails/8.jpg)
Communication:
A Tool of Leadership
![Page 9: Media Training – Using Radio and TV in Public Relations 071609](https://reader036.fdocuments.us/reader036/viewer/2022081602/54c1e7ae4a7959ea328b4578/html5/thumbnails/9.jpg)
Leadership Framework
![Page 10: Media Training – Using Radio and TV in Public Relations 071609](https://reader036.fdocuments.us/reader036/viewer/2022081602/54c1e7ae4a7959ea328b4578/html5/thumbnails/10.jpg)
Leadership Framework
Control
![Page 11: Media Training – Using Radio and TV in Public Relations 071609](https://reader036.fdocuments.us/reader036/viewer/2022081602/54c1e7ae4a7959ea328b4578/html5/thumbnails/11.jpg)
Leadership Framework
Control Consistency
![Page 12: Media Training – Using Radio and TV in Public Relations 071609](https://reader036.fdocuments.us/reader036/viewer/2022081602/54c1e7ae4a7959ea328b4578/html5/thumbnails/12.jpg)
Leadership Framework
Control Consistency Campaign
![Page 13: Media Training – Using Radio and TV in Public Relations 071609](https://reader036.fdocuments.us/reader036/viewer/2022081602/54c1e7ae4a7959ea328b4578/html5/thumbnails/13.jpg)
Leadership Framework
Control Preparation
![Page 14: Media Training – Using Radio and TV in Public Relations 071609](https://reader036.fdocuments.us/reader036/viewer/2022081602/54c1e7ae4a7959ea328b4578/html5/thumbnails/14.jpg)
Leadership Framework
Control Preparation Follow-up
![Page 15: Media Training – Using Radio and TV in Public Relations 071609](https://reader036.fdocuments.us/reader036/viewer/2022081602/54c1e7ae4a7959ea328b4578/html5/thumbnails/15.jpg)
Leadership Framework
Control Preparation Follow-up Proactive
![Page 16: Media Training – Using Radio and TV in Public Relations 071609](https://reader036.fdocuments.us/reader036/viewer/2022081602/54c1e7ae4a7959ea328b4578/html5/thumbnails/16.jpg)
Leadership Framework
Consistency Organization
![Page 17: Media Training – Using Radio and TV in Public Relations 071609](https://reader036.fdocuments.us/reader036/viewer/2022081602/54c1e7ae4a7959ea328b4578/html5/thumbnails/17.jpg)
Leadership Framework
Consistency Organization Repetition
![Page 18: Media Training – Using Radio and TV in Public Relations 071609](https://reader036.fdocuments.us/reader036/viewer/2022081602/54c1e7ae4a7959ea328b4578/html5/thumbnails/18.jpg)
Leadership Framework
Campaign Planning/“Premeditated”
![Page 19: Media Training – Using Radio and TV in Public Relations 071609](https://reader036.fdocuments.us/reader036/viewer/2022081602/54c1e7ae4a7959ea328b4578/html5/thumbnails/19.jpg)
Leadership Framework
Campaign Planning/”Premeditated” Strategy/Timing
![Page 20: Media Training – Using Radio and TV in Public Relations 071609](https://reader036.fdocuments.us/reader036/viewer/2022081602/54c1e7ae4a7959ea328b4578/html5/thumbnails/20.jpg)
Leadership Framework
Campaign Planning/“Premeditated” Strategy/Timing Measurable results
![Page 21: Media Training – Using Radio and TV in Public Relations 071609](https://reader036.fdocuments.us/reader036/viewer/2022081602/54c1e7ae4a7959ea328b4578/html5/thumbnails/21.jpg)
Leadership Framework
ControlPreparationFollow-upProactive
ConsistencyOrganizationRepetition
CampaignPlanning/
“Premeditated”Strategy/TimingMeasurable results
![Page 22: Media Training – Using Radio and TV in Public Relations 071609](https://reader036.fdocuments.us/reader036/viewer/2022081602/54c1e7ae4a7959ea328b4578/html5/thumbnails/22.jpg)
Basic Principles
![Page 23: Media Training – Using Radio and TV in Public Relations 071609](https://reader036.fdocuments.us/reader036/viewer/2022081602/54c1e7ae4a7959ea328b4578/html5/thumbnails/23.jpg)
Basic Principles
1. Relate your identity to help create an image
![Page 24: Media Training – Using Radio and TV in Public Relations 071609](https://reader036.fdocuments.us/reader036/viewer/2022081602/54c1e7ae4a7959ea328b4578/html5/thumbnails/24.jpg)
Basic Principles
1. Relate your identity to help create an image
• Know the difference between identity and image.
• Persuasion – the activity of creating, reinforcing, modifying or extinguishing beliefs, attitudes and/or behaviors.
• Logo not ego!
![Page 25: Media Training – Using Radio and TV in Public Relations 071609](https://reader036.fdocuments.us/reader036/viewer/2022081602/54c1e7ae4a7959ea328b4578/html5/thumbnails/25.jpg)
Basic Principles
1. Relate your identity to help create an image
2. Analyze your credibility (trust) and believability (truth)
• Credibility – is in the eye of the beholder.
![Page 26: Media Training – Using Radio and TV in Public Relations 071609](https://reader036.fdocuments.us/reader036/viewer/2022081602/54c1e7ae4a7959ea328b4578/html5/thumbnails/26.jpg)
Basic Principles
1. Relate your identity to help create an image
2. Analyze your credibility and believability
3. Exercise control
![Page 27: Media Training – Using Radio and TV in Public Relations 071609](https://reader036.fdocuments.us/reader036/viewer/2022081602/54c1e7ae4a7959ea328b4578/html5/thumbnails/27.jpg)
Basic Principles
1. Relate your identity to help create an image
2. Analyze your credibility and believability
3. Exercise control 4. Maintain a positive attitude
![Page 28: Media Training – Using Radio and TV in Public Relations 071609](https://reader036.fdocuments.us/reader036/viewer/2022081602/54c1e7ae4a7959ea328b4578/html5/thumbnails/28.jpg)
Basic Principles
1. Relate your identity to help create an image
2. Analyze your credibility and believability
3. Exercise control 4. Maintain a positive attitude
5. Demonstrate leadership listening
![Page 29: Media Training – Using Radio and TV in Public Relations 071609](https://reader036.fdocuments.us/reader036/viewer/2022081602/54c1e7ae4a7959ea328b4578/html5/thumbnails/29.jpg)
Credibility
![Page 30: Media Training – Using Radio and TV in Public Relations 071609](https://reader036.fdocuments.us/reader036/viewer/2022081602/54c1e7ae4a7959ea328b4578/html5/thumbnails/30.jpg)
Credibility
Trustworthiness
![Page 31: Media Training – Using Radio and TV in Public Relations 071609](https://reader036.fdocuments.us/reader036/viewer/2022081602/54c1e7ae4a7959ea328b4578/html5/thumbnails/31.jpg)
Credibility
Trustworthiness
Competence
![Page 32: Media Training – Using Radio and TV in Public Relations 071609](https://reader036.fdocuments.us/reader036/viewer/2022081602/54c1e7ae4a7959ea328b4578/html5/thumbnails/32.jpg)
Credibility
Trustworthiness
Competence
Communication style
![Page 33: Media Training – Using Radio and TV in Public Relations 071609](https://reader036.fdocuments.us/reader036/viewer/2022081602/54c1e7ae4a7959ea328b4578/html5/thumbnails/33.jpg)
Audience Analysis/Worksheet
![Page 34: Media Training – Using Radio and TV in Public Relations 071609](https://reader036.fdocuments.us/reader036/viewer/2022081602/54c1e7ae4a7959ea328b4578/html5/thumbnails/34.jpg)
MAC Triad
M
+P+T
A C
M=Message A=Audience C=Channel P=Purpose T=Timing
MAC Triad
M
+P+T
A C
M=Message A=Audience C=Channel P=Purpose T=Timing
![Page 35: Media Training – Using Radio and TV in Public Relations 071609](https://reader036.fdocuments.us/reader036/viewer/2022081602/54c1e7ae4a7959ea328b4578/html5/thumbnails/35.jpg)
Audience Analysis/Worksheet
1. Identify your audience.
![Page 36: Media Training – Using Radio and TV in Public Relations 071609](https://reader036.fdocuments.us/reader036/viewer/2022081602/54c1e7ae4a7959ea328b4578/html5/thumbnails/36.jpg)
Audience Analysis/Worksheet
1. Identify your audience.2. Analyze your audience
demographically.
![Page 37: Media Training – Using Radio and TV in Public Relations 071609](https://reader036.fdocuments.us/reader036/viewer/2022081602/54c1e7ae4a7959ea328b4578/html5/thumbnails/37.jpg)
Audience Analysis/Worksheet
1. Identify your audience.2. Analyze your audience
demographically, psychographically, geodemographically.
3. How well does your audience understand the issues (or topics) you wish to discuss?
![Page 38: Media Training – Using Radio and TV in Public Relations 071609](https://reader036.fdocuments.us/reader036/viewer/2022081602/54c1e7ae4a7959ea328b4578/html5/thumbnails/38.jpg)
Audience Analysis/Worksheet
1. Identify your audience.2. Analyze your audience
demographically, psychographically, geodemographically.
3. How well does your audience understand the issues (or topics) you wish to discuss?
4. What is your audience’s attitude toward your agenda?
![Page 39: Media Training – Using Radio and TV in Public Relations 071609](https://reader036.fdocuments.us/reader036/viewer/2022081602/54c1e7ae4a7959ea328b4578/html5/thumbnails/39.jpg)
Audience Analysis/Worksheet
1. Identify your audience.2. Analyze your audience demographically,
psychographically, geodemographically.3. How well does your audience understand the
issues (or topics) you wish to discuss? 4. What is your audience’s attitude toward your
agenda?5. What does your audience need to know or
believe in before you can change its behavior? (What’s in it for them?)
![Page 40: Media Training – Using Radio and TV in Public Relations 071609](https://reader036.fdocuments.us/reader036/viewer/2022081602/54c1e7ae4a7959ea328b4578/html5/thumbnails/40.jpg)
Audience Analysis/Worksheet
1. Identify your audience.2. Analyze your audience demographically,
psychographically, geodemographically.3. How well does your audience understand the
issues (or topics) you wish to discuss? 4. What is your audience’s attitude toward your
agenda?5. What does your audience need to know or
believe in before you can change its behavior? (What’s in it for them?)
6. To what type of arguments is your audience likely to respond?
![Page 41: Media Training – Using Radio and TV in Public Relations 071609](https://reader036.fdocuments.us/reader036/viewer/2022081602/54c1e7ae4a7959ea328b4578/html5/thumbnails/41.jpg)
Audience Analysis/Worksheet
1. Identify your audience.2. Analyze your audience
demographically, psychographically, geodemographically.
3. How well does your audience understand the issues (or topics) you wish to discuss?
![Page 42: Media Training – Using Radio and TV in Public Relations 071609](https://reader036.fdocuments.us/reader036/viewer/2022081602/54c1e7ae4a7959ea328b4578/html5/thumbnails/42.jpg)
Audience Analysis/Worksheet
4. What is your audience’s attitude toward your agenda?5. What does your audience need to know or believe in before you can change its behavior? (What’s in it for them?)6. To what type of arguments is your audience likely to respond?
![Page 43: Media Training – Using Radio and TV in Public Relations 071609](https://reader036.fdocuments.us/reader036/viewer/2022081602/54c1e7ae4a7959ea328b4578/html5/thumbnails/43.jpg)
Interview Goals
What outcomes do you want from your target audience as a result of
your strategic message?
![Page 44: Media Training – Using Radio and TV in Public Relations 071609](https://reader036.fdocuments.us/reader036/viewer/2022081602/54c1e7ae4a7959ea328b4578/html5/thumbnails/44.jpg)
Interview Goals
What outcomes do you want from your target audience as a result of your strategic message?What outcomes do you want to prevent (if any) from your target audience?
![Page 45: Media Training – Using Radio and TV in Public Relations 071609](https://reader036.fdocuments.us/reader036/viewer/2022081602/54c1e7ae4a7959ea328b4578/html5/thumbnails/45.jpg)
Interview Goals
What outcomes do you want from your target audience as a result of your strategic message?What outcomes do you want to prevent (if any) from your target audience?What points or arguments are your opponents or competitors likely to make?
![Page 46: Media Training – Using Radio and TV in Public Relations 071609](https://reader036.fdocuments.us/reader036/viewer/2022081602/54c1e7ae4a7959ea328b4578/html5/thumbnails/46.jpg)
What makes a good soundbite?
![Page 47: Media Training – Using Radio and TV in Public Relations 071609](https://reader036.fdocuments.us/reader036/viewer/2022081602/54c1e7ae4a7959ea328b4578/html5/thumbnails/47.jpg)
What makes a good soundbite(byte)
? Short and sweet
![Page 48: Media Training – Using Radio and TV in Public Relations 071609](https://reader036.fdocuments.us/reader036/viewer/2022081602/54c1e7ae4a7959ea328b4578/html5/thumbnails/48.jpg)
What makes a good soundbite?
Short and sweet
Visual
![Page 49: Media Training – Using Radio and TV in Public Relations 071609](https://reader036.fdocuments.us/reader036/viewer/2022081602/54c1e7ae4a7959ea328b4578/html5/thumbnails/49.jpg)
What makes a good soundbite?
Short and sweet
Visual Simple
![Page 50: Media Training – Using Radio and TV in Public Relations 071609](https://reader036.fdocuments.us/reader036/viewer/2022081602/54c1e7ae4a7959ea328b4578/html5/thumbnails/50.jpg)
What makes a good soundbite? Short and sweet
Visual SimpleCompelling
![Page 51: Media Training – Using Radio and TV in Public Relations 071609](https://reader036.fdocuments.us/reader036/viewer/2022081602/54c1e7ae4a7959ea328b4578/html5/thumbnails/51.jpg)
Avoid the Media Traps
![Page 52: Media Training – Using Radio and TV in Public Relations 071609](https://reader036.fdocuments.us/reader036/viewer/2022081602/54c1e7ae4a7959ea328b4578/html5/thumbnails/52.jpg)
Avoid the Media Traps
Stay calm and composed.
![Page 53: Media Training – Using Radio and TV in Public Relations 071609](https://reader036.fdocuments.us/reader036/viewer/2022081602/54c1e7ae4a7959ea328b4578/html5/thumbnails/53.jpg)
Avoid the Media Traps
Stay calm and composed.Stay on message.
![Page 54: Media Training – Using Radio and TV in Public Relations 071609](https://reader036.fdocuments.us/reader036/viewer/2022081602/54c1e7ae4a7959ea328b4578/html5/thumbnails/54.jpg)
Avoid the Media Traps
Stay calm and composed. Stay on message. Don’t provide answers that could negatively impact your reputation or your organization’s reputation.
![Page 55: Media Training – Using Radio and TV in Public Relations 071609](https://reader036.fdocuments.us/reader036/viewer/2022081602/54c1e7ae4a7959ea328b4578/html5/thumbnails/55.jpg)
Avoid the Media Traps
Stay calm and composed. Stay on message. Don’t provide answers that could negatively impact your reputation or your organization’s reputation. Don’t be caught off-guard by questioning that you want to declare off-limits.
![Page 56: Media Training – Using Radio and TV in Public Relations 071609](https://reader036.fdocuments.us/reader036/viewer/2022081602/54c1e7ae4a7959ea328b4578/html5/thumbnails/56.jpg)
Avoid the Media Traps
Stay calm and composed.Stay on message. Don’t provide answers that could negatively impact your reputation or your organization’s reputation. Don’t be caught off-guard by questioning that you want to declare off-limits. Listen carefully to the reporter’s choice of words and don’t repeat the negatives.
![Page 57: Media Training – Using Radio and TV in Public Relations 071609](https://reader036.fdocuments.us/reader036/viewer/2022081602/54c1e7ae4a7959ea328b4578/html5/thumbnails/57.jpg)
Avoid the Media Traps
Don’t go “off the record.” (There are minor exceptions.)
![Page 58: Media Training – Using Radio and TV in Public Relations 071609](https://reader036.fdocuments.us/reader036/viewer/2022081602/54c1e7ae4a7959ea328b4578/html5/thumbnails/58.jpg)
Avoid the Media Traps
Don’t go “off the record.” (There are minor exceptions.) Don’t be tempted to speculate or engage in hypothetical thinking.
![Page 59: Media Training – Using Radio and TV in Public Relations 071609](https://reader036.fdocuments.us/reader036/viewer/2022081602/54c1e7ae4a7959ea328b4578/html5/thumbnails/59.jpg)
Avoid the Media Traps
Don’t go “off the record.” (There are minor exceptions.) Don’t be tempted to speculate or engage in hypothetical thinking.Don’t feel obligated to fill a silence.
![Page 60: Media Training – Using Radio and TV in Public Relations 071609](https://reader036.fdocuments.us/reader036/viewer/2022081602/54c1e7ae4a7959ea328b4578/html5/thumbnails/60.jpg)
Avoid the Media Traps
Don’t go “off the record.” (There are minor exceptions.) Don’t be tempted to speculate or engage in hypothetical thinking.Don’t feel obligated to fill a silence. Don’t allow yourself to be drawn into disparaging your competition.
![Page 61: Media Training – Using Radio and TV in Public Relations 071609](https://reader036.fdocuments.us/reader036/viewer/2022081602/54c1e7ae4a7959ea328b4578/html5/thumbnails/61.jpg)
Avoid the Media Traps
Don’t go “off the record.” (There are minor exceptions.) Don’t be tempted to speculate or engage in hypothetical thinking.Don’t feel obligated to fill a silence. Don’t allow yourself to be drawn into disparaging your competition. Listen carefully to each question to better determine the reporter’s agenda in asking it.
![Page 62: Media Training – Using Radio and TV in Public Relations 071609](https://reader036.fdocuments.us/reader036/viewer/2022081602/54c1e7ae4a7959ea328b4578/html5/thumbnails/62.jpg)
Avoid the Media Traps
Don’t go “off the record.” (There are minor exceptions.) Don’t be tempted to speculate or engage in hypothetical thinking.Don’t feel obligated to fill a silence. Don’t allow yourself to be drawn into disparaging your competition. Listen carefully to each question to better determine the reporter’s agenda in asking it.
Correct inaccurate perceptions and facts.
![Page 63: Media Training – Using Radio and TV in Public Relations 071609](https://reader036.fdocuments.us/reader036/viewer/2022081602/54c1e7ae4a7959ea328b4578/html5/thumbnails/63.jpg)
Successful Media Interviews
![Page 64: Media Training – Using Radio and TV in Public Relations 071609](https://reader036.fdocuments.us/reader036/viewer/2022081602/54c1e7ae4a7959ea328b4578/html5/thumbnails/64.jpg)
Successful Media Interviews
![Page 65: Media Training – Using Radio and TV in Public Relations 071609](https://reader036.fdocuments.us/reader036/viewer/2022081602/54c1e7ae4a7959ea328b4578/html5/thumbnails/65.jpg)
Successful Media Interviews
Before the interview
![Page 66: Media Training – Using Radio and TV in Public Relations 071609](https://reader036.fdocuments.us/reader036/viewer/2022081602/54c1e7ae4a7959ea328b4578/html5/thumbnails/66.jpg)
Successful Media Interviews
Before the interviewDuring the interview
![Page 67: Media Training – Using Radio and TV in Public Relations 071609](https://reader036.fdocuments.us/reader036/viewer/2022081602/54c1e7ae4a7959ea328b4578/html5/thumbnails/67.jpg)
Successful Media Interviews
Before the interviewDuring the interviewAfter the interview
![Page 68: Media Training – Using Radio and TV in Public Relations 071609](https://reader036.fdocuments.us/reader036/viewer/2022081602/54c1e7ae4a7959ea328b4578/html5/thumbnails/68.jpg)
Television Interviews
![Page 69: Media Training – Using Radio and TV in Public Relations 071609](https://reader036.fdocuments.us/reader036/viewer/2022081602/54c1e7ae4a7959ea328b4578/html5/thumbnails/69.jpg)
Television Interviews
Some guidelines…
![Page 70: Media Training – Using Radio and TV in Public Relations 071609](https://reader036.fdocuments.us/reader036/viewer/2022081602/54c1e7ae4a7959ea328b4578/html5/thumbnails/70.jpg)
Television Interviews
![Page 71: Media Training – Using Radio and TV in Public Relations 071609](https://reader036.fdocuments.us/reader036/viewer/2022081602/54c1e7ae4a7959ea328b4578/html5/thumbnails/71.jpg)
A Summary
![Page 72: Media Training – Using Radio and TV in Public Relations 071609](https://reader036.fdocuments.us/reader036/viewer/2022081602/54c1e7ae4a7959ea328b4578/html5/thumbnails/72.jpg)
A Summary
Be open, honest, thorough and valid (relevant)
![Page 73: Media Training – Using Radio and TV in Public Relations 071609](https://reader036.fdocuments.us/reader036/viewer/2022081602/54c1e7ae4a7959ea328b4578/html5/thumbnails/73.jpg)
A Summary
Be open, honest, thorough and validBe accessible
![Page 74: Media Training – Using Radio and TV in Public Relations 071609](https://reader036.fdocuments.us/reader036/viewer/2022081602/54c1e7ae4a7959ea328b4578/html5/thumbnails/74.jpg)
A Summary
Be open, honest, thorough and validBe accessibleRemain calm and confident – even in the face of adversity
![Page 75: Media Training – Using Radio and TV in Public Relations 071609](https://reader036.fdocuments.us/reader036/viewer/2022081602/54c1e7ae4a7959ea328b4578/html5/thumbnails/75.jpg)
A Summary
Be open, honest, thorough and validBe accessibleRemain calm and confident – even in the face of adversityKnow the subject matter (as well as you know your own name)
![Page 76: Media Training – Using Radio and TV in Public Relations 071609](https://reader036.fdocuments.us/reader036/viewer/2022081602/54c1e7ae4a7959ea328b4578/html5/thumbnails/76.jpg)
A Summary continued
Explain all the facts (key message points) in simple English (layperson’s terms)
![Page 77: Media Training – Using Radio and TV in Public Relations 071609](https://reader036.fdocuments.us/reader036/viewer/2022081602/54c1e7ae4a7959ea328b4578/html5/thumbnails/77.jpg)
A Summary
Explain all the facts (key message points) in simple English (layperson’s terms)Take control of the interview
![Page 78: Media Training – Using Radio and TV in Public Relations 071609](https://reader036.fdocuments.us/reader036/viewer/2022081602/54c1e7ae4a7959ea328b4578/html5/thumbnails/78.jpg)
A Summary
Explain all the facts (key message points) in simple English (layperson’s terms)Take control of the interviewBe careful of going “off-the-record” or giving “background information” (not for attribution)
![Page 79: Media Training – Using Radio and TV in Public Relations 071609](https://reader036.fdocuments.us/reader036/viewer/2022081602/54c1e7ae4a7959ea328b4578/html5/thumbnails/79.jpg)
A Summary
Get your message and/or important information out early (in the first few statements). Then, drive these vital points home by repeating them in your closing summary.Anticipate questions and be prepared with the answers
![Page 80: Media Training – Using Radio and TV in Public Relations 071609](https://reader036.fdocuments.us/reader036/viewer/2022081602/54c1e7ae4a7959ea328b4578/html5/thumbnails/80.jpg)
Karen Friedman’s Bill of Rights
1. You have the right to tell your side of the story.
![Page 81: Media Training – Using Radio and TV in Public Relations 071609](https://reader036.fdocuments.us/reader036/viewer/2022081602/54c1e7ae4a7959ea328b4578/html5/thumbnails/81.jpg)
Karen Friedman’s Bill of Rights
1. You have the right to tell your side of the story.
2. You have the right not to answer questions.
![Page 82: Media Training – Using Radio and TV in Public Relations 071609](https://reader036.fdocuments.us/reader036/viewer/2022081602/54c1e7ae4a7959ea328b4578/html5/thumbnails/82.jpg)
Karen Friedman’s Bill of Rights
1. You have the right to tell your side of the story.
2. You have the right not to answer questions.
3. You have the right to correct someone who is putting words in your mouth.
![Page 83: Media Training – Using Radio and TV in Public Relations 071609](https://reader036.fdocuments.us/reader036/viewer/2022081602/54c1e7ae4a7959ea328b4578/html5/thumbnails/83.jpg)
Karen Friedman’s Bill of Rights
1. You have the right to tell your side of the story.
2. You have the right not to answer questions.
3. You have the right to correct someone who is putting words in your mouth.
4. You have the right to share your credentials, so it is clear you are the expert.
![Page 84: Media Training – Using Radio and TV in Public Relations 071609](https://reader036.fdocuments.us/reader036/viewer/2022081602/54c1e7ae4a7959ea328b4578/html5/thumbnails/84.jpg)
Karen Friedman’s Bill of Rights
5. You have the right to take time
to prepare.
![Page 85: Media Training – Using Radio and TV in Public Relations 071609](https://reader036.fdocuments.us/reader036/viewer/2022081602/54c1e7ae4a7959ea328b4578/html5/thumbnails/85.jpg)
Karen Friedman’s Bill of Rights
5. You have the right to take time to prepare.
6. You have the right to ask questions.
![Page 86: Media Training – Using Radio and TV in Public Relations 071609](https://reader036.fdocuments.us/reader036/viewer/2022081602/54c1e7ae4a7959ea328b4578/html5/thumbnails/86.jpg)
Karen Friedman’s Bill of Rights
5. You have the right to take time to prepare.
6. You have the right to ask questions.
7. You have the right to decline to talk.
![Page 87: Media Training – Using Radio and TV in Public Relations 071609](https://reader036.fdocuments.us/reader036/viewer/2022081602/54c1e7ae4a7959ea328b4578/html5/thumbnails/87.jpg)
Karen Friedman’s Bill of Rights
5. You have the right to take time to prepare.
6. You have the right to ask questions.
7. You have the right to decline to talk.
8. You have the right to explain your point of view.
![Page 88: Media Training – Using Radio and TV in Public Relations 071609](https://reader036.fdocuments.us/reader036/viewer/2022081602/54c1e7ae4a7959ea328b4578/html5/thumbnails/88.jpg)
Karen Friedman’s Bill of Rights
5. You have the right to take time to prepare.
6. You have the right to ask questions.7. You have the right to decline to talk.8. You have the right to explain your
point of view.9. You have the right to be human.
![Page 89: Media Training – Using Radio and TV in Public Relations 071609](https://reader036.fdocuments.us/reader036/viewer/2022081602/54c1e7ae4a7959ea328b4578/html5/thumbnails/89.jpg)
Karen Friedman’s Bill of Rights
5. You have the right to take time to prepare.
6. You have the right to ask questions.7. You have the right to decline to talk.8. You have the right to explain your
point of view.9. You have the right to be human.10. You have the right to make a mistake
and correct it.