Media, the Environment, & [email protected] The LivingLabs: Nantucket School for the...
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Summary Results • Nantucketers appreciate the quality of their physical environment as a function of their pride of place. Though, appreciation does not always extend to global Climate Change realities. • The island has the opportunity to become a paradigm of BioRegional sustainability, but is limited by the economic focus on tourism. • LivingLabs Communications Component should: continue to share the day-to-day scientific endeavors of the program over Social Media, supplement such information with readings and content discussed in class, share relevant developments in the greater scientific community, and promote environmentalist ideology and practices. Discussion & Future Considerations What Environmental Issues do you care about most on Nantucket? • Quantitatively and qualitatively assess the effectiveness of various media. • Approved by the IRB, a research Focus Group survey was designed. • Participants answered 5 standard questions on how 11 different forms of media influenced their opinion about environmentalism Objective & Methods Acknowledgments Media, the Environment, & Nantucket Connor McKay [email protected] The LivingLabs: Nantucket School for the Environment Major: Environmental Sciences In the 21 st century, communication via the internet has accelerated the transfer of information through various media (social media websites; images, digital video clips, infographics, etc.). Concurrently, in the age of Climate Change, spreading knowledge of Environmental realities has never been more important. This study is born from the school of thought that our culture is composed of individual concepts, memes. The aim of this study is to determine what forms and formats of media are most effective at transmitting information about Environmental Issues to the people of Nantucket over LivingLabs’ social media and community relations avenues. www.ack.net NRTA 0 2 4 6 8 10 12 14 More Inclined to Share Less Inclined to Share Neutral More Inclined to Change Behaviour Less Inclined to Change Behaviour Neutral Internet Meme - Drilling in Alaska National Wildlife Refuge Agreed with Content Did Not Agree with Content 0 5 10 15 20 25 30 35 More Inclined to Share Less Inclined to Share Neutral More Inclined to Change Behaviour Less Inclined to Change Behaviour Neutral Political Cartoon - Social Issues in US Did Not Feel Persuaded Felt Persuaded by Media Ms. Lisa Link, Drs. Robyn Hannigan, Anamarija Frankic, Sarah Oktay, Len Germinara politifake.org/image/political/1005/drill-baby-drill-drill-oil-palin-political-poster-1272723457.jpg#drill%20baby%20drill Zyglis, Adam. "Buffalo Wing Shortage." Cagle Post RSS. N.p., 3 Feb. 2013. Web. 28 Mar. 2013 Please Post Responses Here:
Transcript of Media, the Environment, & [email protected] The LivingLabs: Nantucket School for the...
Summary
Results
• Nantucketers appreciate the quality of their physical environment as a function of their pride of place. Though, appreciation does not always extend to global Climate Change realities.
• The island has the opportunity to become a paradigm of BioRegional sustainability, but is limited by the economic focus on tourism.
• LivingLabs Communications Component should: continue to share the day-to-day scientific endeavors of the program over Social Media, supplement such information with readings and content discussed in class, share relevant developments in the greater scientific community, and promote environmentalist ideology and practices.
Discussion & Future Considerations
What Environmental Issues do you care
about most on Nantucket? • Quantitatively and
qualitatively assess the effectiveness of various media.
• Approved by the IRB, a research Focus Group survey was designed.
• Participants answered 5 standard questions on how 11 different forms of media influenced their opinion about environmentalism
Objective & Methods
Acknowledgments
Media, the Environment, & Nantucket
Connor McKay
The LivingLabs: Nantucket
School for the Environment
Major: Environmental Sciences
In the 21st century, communication via the internet has accelerated the transfer of information through various media (social media websites; images, digital video clips, infographics, etc.). Concurrently, in the age of Climate Change, spreading knowledge of Environmental realities has never been more important. This study is born from the school of thought that our culture is composed of individual concepts, memes. The aim of this study is to determine what forms and formats of media are most effective at transmitting information about Environmental Issues to the people of Nantucket over LivingLabs’ social media and community relations avenues.
www.ack.net NRTA
0
2
4
6
8
10
12
14
MoreInclinedto Share
LessInclinedto Share
Neutral MoreInclined
to ChangeBehaviour
LessInclined
to ChangeBehaviour
Neutral
Internet Meme - Drilling in Alaska National Wildlife Refuge
Agreed with Content Did Not Agree with Content
0
5
10
15
20
25
30
35
MoreInclined to
Share
LessInclined to
Share
Neutral MoreInclined to
ChangeBehaviour
LessInclined to
ChangeBehaviour
Neutral
Political Cartoon - Social Issues in US
Did Not Feel Persuaded Felt Persuaded by Media
Ms. Lisa Link, Drs. Robyn Hannigan, Anamarija Frankic, Sarah Oktay, Len Germinara
politifake.org/image/political/1005/drill-baby-drill-drill-oil-palin-political-poster-1272723457.jpg#drill%20baby%20drill
Zyglis, Adam. "Buffalo Wing Shortage." Cagle Post RSS. N.p., 3 Feb. 2013. Web. 28 Mar. 2013
Please Post Responses Here:
