MEDIA STUDIES AS: PLANNING RESEARCHRory Dickson-Stringer

She is wearing a union jack shirt, showing even she is American she supports the UK.

Pull Quote, she swears showing she is a “bad girl”

Everything is neat and ordered. All the text in a column. Other stories about different bands and artists.

Staring straight into the camera, engaging the reader.

The cover price, the top left corner.

The masthead and the main story about MIA are in large red text. This is to catch the eye of the costumer.

Her smoking shows again that she is the bad girl of music. Also the red lipstick shows she is dangerous. Red represents Danger.

LANGUAGE

I have purchased my own copy of NME and when I read through the features I noticed it was very informal. The use of English and grammar is still good but they also use slang. I feel like this is to connect with their target audience.

NME MEDIA PACK KEY STATS

Male/Female: 73/27%

Average Age of Buyers: 25

Circulation: 56, 284

Readership: 411,000

ABC1: 73%

Target Market : Men 17-30

As the magazine I’m creating have many similarities to NME (New Music Express) I believe will help me a lot with what my target audience is.

COLOUR SCHEME

The colours used in my magazine will be quite dark. Nothing gothic but if I used blue, it wouldn’t be bright, light blue. I’m going to be using colours that I represent the music in the magazine. I feel this would appeal to my target audience but I also feel that it engage people who are passing by.

MY IDEAL TARGET AUDIENCE

The audience of my magazine are males between the ages of 17-25. I can imagine young, “hipster” type of people picking up my magazine and reading it. I would put my ideal audience are students whether they are doing their A-levels or studying at university. The people who like and are always looking new, unique and fresh sounds, the next big thing. Practically the hipsters of the community. My readers are the type of who live for music who are willing to travel to festivals and live in a tent for a week just here their favourite bands perform. The people who would rather spend the money on concert tickets rather than buying the album.  

These are images of what I except my readers to look like…

MEDIA PACK

Chris is 21 and is studying Fine Art at the University of Arts in London. He lives alone in his one bedroom apartment in Croydon. He have a part time job at a fast food restaurant where he works when he isn’t at Uni. Chris isn’t passionate about much in life but he one thing that Chris cares about anything in the world is his music. He loves the new, fresh sounds from upcoming indie bands. At every possibility he have Chris is in the pub down the road from his apartment that gives bands their show to show what they have got. Chris prefers a live performer to buying a CD as he feels it gives a greater experience of the music. When he wants to listen to music on the go, Chris have an old iPod Nano that he takes with him. He prefers the older generation of the IPod as they bring him back to his childhood. He even has a cassette player which belonged to his father. Chris’s dad was who the person that got Chris into music was and he have always been grateful for that.

My Audience

Influenced by…

Lives in large Cities like London,

Manchester etc…

Shops at….

Male

17-25 year olds

Spend their money on…

Goes to gigs & festivals…

They listen to music like…

POSSIBLE NAMES FOR MAGAZINE

• BANGIN’• FIKA• SÚTON• RAD• LEGIT• FRESH• PIECE• MIDTOWN• DECK

ADVERTISEMENTS

I have been thinking about what ads would be in my magazine, I need something that relates to my audience so I would include mainly clothing brands or shops. Such shops as Topman and River Island.

MAIN FEATURE IDEAS

Band breaks up?New Album?New Band?Exclusive interview with new artist or band?