Media Studies
description
Transcript of Media Studies
Slide 1
Media StudiesJohn [email protected] Day9.15-10 .15Why media studies?10.30-11.15 Seven areas of media studies12.15-1.15 Semiotics1.30-3 Film Narrative3-4 Film Genre
http://mediaday2013.wordpress.com/
Confident studied it at A level/universitySome experience GCSE, teach it now, read books on itMedia studies - no
19th Century
Matthew ArnoldT S Eliot modelled
19th Century
Robert Lee
Joseph Pullitzer
Harold Lasswell1920s-1930s
Walter Lippmann
Ferdinand de Saussure
1920s-1930s
Sigmund Freud
1920s-1950s
Jacques Lacan
Herbert Marcuse1920s-1930s
Theodor Adorno
SpecificationsGCSE Level 2WJECWebsite http://www.wjec.co.uk/index.php?subject=22&level=7Specificationhttp://www.wjec.co.uk/uploads/publications/7951.pdfSupport and resourceshttps://www.wjecservices.co.uk/Default.asp
AQAWebsite http://www.aqa.org.uk/qualifications/gcse/media-studies.php Specificationhttp://www.aqa.org.uk/qualifications/gcse/media-studies.phpResourceshttp://store.aqa.org.uk/qual/pdf/AQA-3571-W-CT-10.PDF
OCRWebsitehttp://www.ocr.org.uk/qualifications/subjects/media_studies/index.htmlSpecificationhttp://www.ocr.org.uk/download/kd/ocr_9993_kd_gcse_spec.pdfSupporthttp://www.ocr.org.uk/download/pm/ocr_15981_pm_gcse_med_brochure.pdf
BTEC Certificate Level 2
Specification
http://www.edexcel.com/migrationdocuments/BTEC%20Firsts%20from%202010/BTEC_Firsts_in_Creative_Media_Production_L2.pdf
http://www.edexcel.com/quals/firsts/media/Pages/default.aspx
Resources
http://www.edexcel.com/quals/firsts/media/Pages/Resources.aspx
SpecificationsBTEC Certificate Level 2Media studies is a field not a subject (James Halloran)
Study of a phenomenon what do you know?Why Im here
Be able to recount 5 reasons media is taught in schoolsBe able to identify 5 main thinkers in media studies traditionBe able to list 5 subjects media studies steals from
Be able to recall the 7 areas of media studiesBe able to recall 2 subjects for each areaBe able to identify 3 main media exam bodies
Be able to identify 1 subject in a syllabusBe able to teach 3 lessons in the subject
Learning Outcomes
By the end of this day you should:Today...
Noam Chomsky
1960sCultural StudiesLeeds University (Granada Fellowship)Birmingham University Centre for Contemporary Cultural StudiesLeicester University Centre for Mass Communication ResearchGlasgow University Glasgow University Media Group
1970sCommunication Studies Sheffield PolytechnicCoventry Polytechnic
1970sFilm StudiesCardiff University
1980s-90sMedia StudiesWhat is media studies?
media studiesEnglishpsychologysociologybusiness studiesart
Pedagogy
Why not media studies?
I am afraid that the interests of our children are not served either by some of the examination boardsTheyd give us Chaucer with chips, Milton with mayonnaise. Mr Chairman, I want William Shakespeare in our classroom, not Ronald McDonald. Education Secretary John Patten speaking at the Conservative Party Conference, 1992We could always name two A-Levels we would rather have. [The skills developed by Media Studies] are not relevant to the sort of courses we offer. Dr Geoff Parks, director of admissions, Cambridge University:
discriminate and resisthttp://english.oxfordjournals.org/cgi/reprint/51/199/1.pdfhttp://www.mediaedassociation.org.uk/Id be far more interested in seeing someone with a Law degree. [] As far as I know Ive never interviewed anyone with a Media Studies degree. Veronica Wadley, Editor, The London Evening Standard:The future?
Digital
English - Cultural Studies
Put OUT sign up when out
27This PowerPoint adapted by Dave Walkden from a file created by Tony Baldwin of the Department of Technology Services, Cascade Union Elementary School (somewhere in the US) in May [email protected] See http://www.skillsworkshop.org/e3lit/e3spelloverview.pdf for curriculum links and background information about this presentation. A:B:UKAustraliaWhich word has one syllable?C:D:USASwitzerlandWhich word has one syllable? Out of which country did the academic study of the media NOT spring?28B Australia29A:B:Roland BarthesJacques LacanWhich word has one syllable?C:D:Ferdinand deSaussureHerbert MarcuseWhich word has one syllable? Who coined the term, semiotics?30C deSaussure31A:B:1970s1980sWhich word has one syllable?C:D:1990s2000sWhich word has one syllable? In which decade was media studies created?32B 1980s33A:B:Robert LeeGeneral MustangWhich word has one syllable?C:D:John ColtraneTheodor AdornoWhich word has one syllable? Who called for a study of journalism in the 19th Century believing it to be a foundation of democracy34A Robert Lee35A:B:T S EliotMatthew ArnoldWhich word has one syllable?C:D:F R LeavisRichard HoggartWhich word has one syllable? Who said discriminate and resist?36C F R Leavis37A:B:LeicesterCardiffWhich word has one syllable?C:D:GlasgowLeedsWhich word has one syllable? Which university started the first cultural studies course in the UK38D Leeds39A:B:historybusiness studiesWhich word has one syllable?C:D:artpsychologyWhich word has one syllable? Which of the following subjects does media studies NOT steal from?40A history41A:B:Jean BaudrillardFrancois LyotardWhich word has one syllable?C:D:Frederic JamesonJacques LombardWhich word has one syllable? Which of these is NOT a postmodern thinker?42Jacques Lombard43A:B:Levi-StraussMarcuseWhich word has one syllable?C:D:deSaussureHoggartWhich word has one syllable? Who is this?
44A Levi-Strauss45A:B:Walter Lipsucker Harold LasswellWhich word has one syllable?C:D:Noam ChomskyHerbert MeadWhich word has one syllable? Which American studied the media with a view of perfecting its persuasive powers?46B Harold Lasswell47A:B:Judith WilliamsonStuart PriceWhich word has one syllable?C:D:Noam ChomskyJohn BergerWhich word has one syllable? Who wrote Ways of Seeing?48D John Berger49A:B:Noam ChomskyHarold LaswellWhich word has one syllable?C:D:Theodor AdornoWalter LippmannWhich word has one syllable? Who first coined the term, manufacturing consent?50D Walter Lippmann51Great Job!!!!Thank you for playing!
52Learning Outcomes
Be able to recount 5 reasons media is taught in schoolsBe able to identify 5 main thinkers in media studies traditionBe able to list 5 subjects media studies steals from
http://classtools.net/education-games-php/fruit_machine/
By the end of this session you should:
Be able to recall the 7 areas of media studiesBe able to recall 2 subjects for each areaBe able to identify 3 main media exam bodies 7 areas of media studies
InstitutionsIdeologyNarrativeLanguageGenreRepresentationAudience
MnemonicIinlgra
Representation
GenderRaceDisabilityNationalitySymbolic annihilation
What do you know? What could you teach? How could you teach it?Language
NewspaperRhetoric Film/TVSemiotics
What do you know? What could you teach? How could you teach it?Audience
TargetingPleasure/UseEffects
What do you know? What could you teach? How could you teach it?Ideology
Norms and valuesHegemonySubcultures
What do you know? What could you teach? How could you teach it?Institutions
Types of integrationOwnershipPublic Service Broadcasting vs commercialLawCensorship
What do you know? What could you teach? How could you teach it?Narrative
ProppTodorovBarthes enigmaTimeCharacterWhat do you know? What could you teach? How could you teach it?Genre
Reasons forSocial change Sub/cross-genre
What do you know? What could you teach? How could you teach it?SpecificationsAQA
http://www.aqa.org.uk/qualifications/a-level/media-studies.php
OCRhttp://www.ocr.org.uk/download/kd/ocr_9646_kd_gce_spec.pdf
A LevelLevel 3http://www.edexcel.com/migrationdocuments/BTEC%20Nationals%20from%202010/BN021893_BTEC_Nationals_Creative_Media_Production_L3.pdf
BTEC Diploma Level 3Recommended booksStudying the Media OSullivan, Dutton and Rayner The Media Students Book Stafford and BranstonMedia Studies Stuart Price Communication Studies Beck, Bennett and WallMore than Meets the Eye Burton
http://www.pearsonschoolsandfecolleges.co.uk/Secondary/Search.aspx?pearson_keywords=media%20studieshttp://www.hoddereducation.co.uk/Schools/Media-Studies.aspx
http://media.edusites.co.uk/students/index.php
http://www.mediaed.org.uk/
http://culturalsociety.org/
WebsitesBe able to recall the 7 areas of media studiesBe able to recall 2 subjects for each areaBe able to identify 3 main media exam bodies http://classtools.net/education-games-php/fruit_machine/