Media Scope Final Design & Listing Overview Sept 09
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An innovative new online directory where advertisers and marketers search traditional and digital media opportunities by their key buying criteria – with a focus on niche, BTL, emerging and independently owned platforms Advertising Buyers Agency Planners Agency Buyers Marketers Direct Buyers Small Business FREE and Premium directory listings available to media from Oct – launch to market in Nov *Media Seller categories will be further developed as the directory populates *Media Sellers WOM Sponsorship Specialist Magazine Ethnic Postcards/posters Product Placement Guerrilla/Ambient Transit Exhibitions/Events Performance/Search Classifieds Online - Major Portals TV Radio Press Magazine Cinema Pay TV Billboards/OOH Direct Mail Affiliate Digital Radio Directories Mid-Long tail digital Experiential Samples/vouchers Mobile Branded Content Charity/Community Book before Nov launch - Premium Listing - $195 for 12 months + 3 months free Helping advertisers find opportunities in the fragmenting media market
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Transcript of Media Scope Final Design & Listing Overview Sept 09
An innovative new online directory where advertisers and marketers search traditional and digital media opportunities by their key buying criteria – with a focus on niche, BTL,
emerging and independently owned platforms
Advertising Buyers
Agency Planners
Agency Buyers
Marketers
Direct Buyers
Small Business
FREE and Premiumdirectory listings available to media from
Oct – launch to market in Nov
*MediaSeller categories will be further developed as the directory populates
*Media SellersWOM
SponsorshipSpecialist Magazine
EthnicPostcards/postersProduct PlacementGuerrilla/Ambient
TransitExhibitions/Events
Performance/SearchClassifieds
Online - Major PortalsTV
RadioPress
MagazineCinemaPay TV
Billboards/OOHDirect Mail
AffiliateDigital RadioDirectories
Mid-Long tail digitalExperiential
Samples/vouchersMobile
Branded ContentCharity/Community
Book before Nov launch - Premium Listing - $195 for 12 months + 3 months free
Helping advertisers find opportunities in the fragmenting media market
MediaScope Home Page (not to scale)
Subscribe to newsletter -Frequency tba
Directory Search -Media Section- search by key buying criteria - media channel, target market, market vertical, venue. Geo and budget-Services – search by type, market vertical and geo-Associations – search by Media Channel & geo
Media in Focus – branded content linked by graphic + text on MediaScope home page
Directory category links – direct link to key directory categories
Premium Listing Logos – premium listing logos rotated on home page
Display Advertisements- Banner & Mrec
Prime Nav Links – including resources, photo gallery & wiki
Video Introduction and Regular Blog
News Ticker – linking to current external articles and blogs
Latest and Most popular directory listings – text links
Sponsored Links and Google Adsense
Advertisers will search MediaScope directory listings by their key buying criteria......
Directory Search
Media Section- search by key buying criteria - media channel, target market, market vertical, venue. Geo and budget
Services – search by type, market vertical & Geo
Associations – search by Media type & Geo(no charge premium listings offered to all Industry Associations, groups and clubs)
Premium Listing Wireframe
Search Results Page
– Relevant Listings will appear in random order with other paid listings based on advertisers search
Each premium listing will display business contact details + Logo, 30 words of intro text and link directly to directory landing page
-All listings - auto submission and payment-Media will be given access to update and maintain their own free and premium listing-Full measurement for each premium listing will be available
$195 for 12 months + 3 months free if booked prior to Nov launch
Directory Landing Page (shown):1-2 images, 300 words of text (in 4 key areas: target market/Stats, available measurement, ad assets and benefits)
-Contact Us form-Opportunity to add Google maps and embed YouTube video -Link to any articles, media mentions, case studies and testimonials-Promo on MediaScope home page, newsletter, photo gallery and through twitter
Highlight membership of industry assoc, sales representation agent, audited by, parent company etc
Social network functionality including ‘send to a colleague’, Facebook and Twitter links
Free Listing Wireframe
Appears: -in all appropriate categories-underneath paid listings in alphabetical order-for 12 months
– Business Name-Address-Phone -Email-Website redirect -10 word description
Newsletter Template (not to scale)
Members Newsletter and Trigger emails
-Newsletter Updates sent to segmented opt-in data base (frequency tba)
-A series of trigger emails will be sent to all businesses which submit both free and premium listings into the MediaScope directory
-Ability to add any graphic, text and display advertising
Site Development & Launch Phases
Phase 1 – August 09 -Launch splash page announcing site –with Video Introduction and ability to capture
segmented data base of media buyers, sellers, services and associations-Present to Industry Associations, Groups and key industry contacts
Phase 2 - October 09- Directory opens for businesses to add Free and Premium listings (around Oct 15)
– automated listing submission & payment- Access for businesses to maintain and edit listings
Phase 3 – November 09 - Launch to advertising/media market - Bespoke MediaScope ‘browser search toolbar’ distributed to agencies, marketers & advertisers Phase 4 – February/March 2010 - Add remaining functionality and automation such as email alerts, export function - further site developments will be made based on market feedback
The first 12 months will be dedicated to populating the directory with listings, evolving the site.......and raising
awareness and traffic for the MediaScope resource
Example Only
Who is behind MediaScope?
Denise Shrivell – has been in the advertising and publishing industry, in Australia and overseas, for almost 25 years.
Currently:
-MediaScope – launching in Nov 2009
-Consultant – advertising sales, training/mentoring and revenue strategy – specialising in digital media
-Produces articles – for various B2B titles and Digitalministry.com
Previously:
-Essential Baby - Sales and Marketing Director – 2000-2007 (sold to Fairfax Digital in 2007)
-CEO@home – launched in 1999 – portal for the ‘household manager’-Fairfax Business Magazines and BRW Online - Strategist & BDM-News Ltd - Senior Manager – Daily and Sunday Telegraph-My Business Magazine (David Koch) - National Advertising Manager-Senior media planner/buyer – major ad agencies in Sydney and London (such as Connaghan and May, DDB Needham, Halmarick MediaServices)
“Our aim is to provide the
Australian media market with a
useful, up to date and value for money resource - and we’re going to work hard
to achieve this”
Subscribe to the MediaScope email update NOW for latest news and announcements –
http://www.mediascope.com.au/subscribe
For further information please contact:Denise Shrivell
[email protected]: 0424 100325
twitter.com/deniseshrivell
MediaScope – Open for directory listings in Oct - Launch to market in Nov
Oct offer – book your listing before Nov launch – Premium Listing - $195 for 12 months
+ 3 months free
