Media Role in Pakistan (Possitive or Negative
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MEDIA ROLE IN PAKISTAN (POSSITIVE OR NEGATIVE) MEMBERS: ATHER AHMAD SARMAD JAVAID ADIL AZAM JUNAID NISAR ALI RAZA
Transcript of Media Role in Pakistan (Possitive or Negative
MEDIA ROLE IN PAKISTAN (POSSITIVE OR NEGATIVE)
MEMBERS:ATHER AHMADSARMAD JAVAIDADIL AZAMJUNAID NISARALI RAZA
MEDIA ROLE
The media have a vital role in producing, gathering and distributing quality content within the information society.
Media serve as a platform for the exchange of information and ideas.
Independent broadcasting services at the national and regional levels play a major role in providing unbiased information
In many parts of the world, independent public service broadcasting has a special responsibility in this regard.
Distanced from political and economic pressures, it has the role of ensuring access to information, knowledge, culture and entertainment for all citizens, including vulnerable and minority groups and of being a driving force for the creation of domestic content.
COMMERCIAL BROADCASTING
Commercial broadcasting, whether funded by advertising or subscription, contributes to the delivery of key policy goals such as the production of original and varied content and the existence of a plurality of news sources.
In addition, other forms of legally established and non-profit media, operated for local communities, can play an important part by serving women, youth, indigenous people, children and minority groups
PROBLEM STATEMENT
The topic is of huge interest for society and individual.
If the electronic media is competent and professional and its aim is to provide true picture of the story to the audiences than it has a strong positive effect on the society.
If the electronic media is not effective and efficient than the effect on the society could be negative.
BRIEF BACKGROUND INFORMATION OF THE PROBLEM
Since 2001, Pakistan witnessed an immense boom as far as electronic media is concerned.
But after the electronic industry matured, it also brought many disadvantages along with it.
It led to unethical practices being carried out in the news channels which nowadays are regularly being observed by the viewers.
OBJECTIVE OF THE STUDY
How our media can influence behaviors as well as opinions towards our country.
Will an effective media of Pakistan be able to change the opinions of this youth both in positive as well as negative ways?
REVIEW OF THE STUDY
The lack of any real professional ethical framework has rendered our electronic media in the hands of incompetent persons.
This incompetence is at its zenith when it comes to talk shows regarding ‘war on terror’.
In rare cases when the question of sovereignty is raised, only one side (sovereignty of Pakistan) is presented distorting the whole view sacrificing the objectivity.
It seems that instead of pursuing the objective of presenting the reality in its proper frame of reference, these presenters fall prey to the popular slogans.
This has taken us to the verge of disaster instead of bending the public opinion to the objective ground realities.
The million dollar question here is that: why do they do it?
a) due to gross incompetence. b) because of urge of becoming the
most popular in the wake of so many channels.
Due to this phenomenon of not holding to objective truth, we as a nation are still not able to decide whether the war on terror is our war or are we fighting someone else’s war.
The answer to this question is as easy as telling the difference between one’s right hand from left hand provided that the framework of what is left and right, and what is a hand is put rightly in place.
The above points need constant propagation for the objective analysis of our role in ‘war on terror’.
Problem faced by countries all over the world but the sad part of the whole state of affairs in Pakistan is that not only the media.
Our popular politicians are not brave enough to deal with these matters.
Unless this happens, we will be regarded as a confused lot and laughing stock of the world as we are now, and the truth is that we deserve it by all means.
In the name of freedom of expression, our media today is flying like an over speeding vehicle on the highway of disaster.
. The contribution of our media in declaring Pakistan as an unstable terrorist state in the eyes of the world will be remembered in the history in golden words.
Those who still believe in such kind of freedom should remove the spectacles of recklessness and ponder into the sensitivity of the issue .
Switch on your television sets and scan through the news channels.
Tell us that how many of you have found any positive thing about Pakistan between two news intervals.
How many of you can proudly claim to present any good about Pakistan to the world.
The media Organizations in Pakistan are going far beyond what they are supposed to do.
Most nations have learnt from their mistakes and instead of learning from their's Pakistan is continuing to do it knowing of its harmful consequences.
No journalist can walk alive on earth if crimes of powerful individuals.
Our media has become more of a TV drama such as those shown on Star Plus.
Adding stupid music and effects to a simple news has become a habit and the SHOAIB and SANIA marriage is a recent case.
The theme of the articles is that our media is highly influenced by the foreign media.
Our anchors are copying the style and patterns of foreign anchor personnel.
Our media has no sense what so ever on what programs are to be shown on TVs.
Our media generally invites people in talk shows who just know how to speak nonsense.
Everybody is in favor of freedom of media but there should be professionalism in this industry.
RESAERCH METHODOLGY
Introduction It provides an explanation of data
collection and data analysis. Data collection The data will be collected through
carefully designed questionnaires which will be provided to the students of BAHRIA University to solve on a stratified basis i.e. only BBA students will be asked.
Questionnaires We will make a questionnaires consisting of 20
questions and then make 50 copies of that. Then we will get the questions filled from different people as mentioned above.
Population and Sample The population of BAHRIA University is
approximately 4000 students according to the BAHRIA staff. We will select BBA students which are approximately 2000 and will carry out the questionnaire from with in this group.
The stratified sample of primary study will consist of 50 stratified samples selected by us from with in the BBA students. Data collected for the sample will be from both the genders having different opinions regarding our topic. Research will employ quantitative and qualitative investigations to collect the primary data from the city.
Data Analysis The data collected through questionnaires will
be analyzed and the results will be shown in the form of graphs.
Description of the Instrumentation Data was collected by asking the subjects
various questions including yes or no, a rating scale from 1-10 with 1 signifying that the subject is less likely to agree while 10 signifying that the subject strongly agrees and multiple choice questions having five possible answers
ANALYSIS
Male Female0
5
10
15
20
25
30
Male
Female
30 were males while 20 were females
Age Group
15-20 21-25 26-30 above 300
5
10
15
20
25
Age
Do you watch TELEVISION?
yes no0
10
20
30
40
50
yes no
Almost every one watched television except 1 person
How much do you watch national news channels?
Never watch
2 4 6 8 Most of the time
0
5
10
15
20
Majority of the people from the sample group did watch the news channels at the scale rating of 6 which is not very much.
What Kind of NEWS you prefer to watch/listen? Please tick
National affairs
Sports Enter-tainment
other0
5
10
15
20
Most of them watched national affairs followed by entertainment, sports and other news ( technology, video games etc)
Which news channel you prefer the most?
GEO News ARY AAJ Foreign BBC or
CNN
0
5
10
15
20
25
Geo news is most popular. Followed by BBC, CNN, ARY and AJJ news.
Do you think that most of Pakistani news channel become biased on the national affairs?
Strongly disagree
Disagree Neutral Agree Strongly Agree
0
5
10
15
20
Most of them tend to agree followed by strong agreement. While a small proportion of the people disagreed
How would you rate the effort of Pakistani news channels in giving a good image of Pakistan to the world?
Very poor
2 4 6 8 excel-lent
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Most of the people felt that it is giving a poor image while only 22 people were incline towards giving a good image
Do you think Pakistani news channels helps in increasing depression in the minds of the viewers?
Strongly disagree
Disagree Neutral Agree Strongly Agree
0
5
10
15
20
Apart from only 15 people , 35 agreed that it does increase depression
How would you rate the level of anarchy in people after watching negative news in the channels
Very Low
2 4 6 8 Very High
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agreed that the level anarchy is high when they watch negative news channels
Do you think political talk shows on the Pakistani news channels help in decreasing political instability of the country?
Strongly disagree
Disagree Neutral Agree Strongly Agree
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20 people of the sample group remained neutral in this regard. While 13 people were inclined towards agreeing with it. And 17 people disagreed with it
Does government need to have more strict regulations related to the news channels?
Strongly disagree
Disagree Neutral Agree Strongly Agree
0
5
10
15
20
25
40 people agreed that yes there should be strict regulations
Do you think foreign news channels are more authentic than our national news channels?
yes no0
5
10
15
20
25
30
35
yes no
35 people from the sample agreed that foreign news is more authentic when only 15 disagreed
Do you think that news channels are dramatizing every kind of bulletin to attract a large share of audience?
Strongly disagree
Disagree Neutral Agree Strongly Agree
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35 people of the sample agreed to the question statement .
Do you believe that media is an important propaganda weapon to change the opinion or divert the concentration of the masses? For example WMD’s existence? Osama’s existence in Pakistan ? Shoaibs and Sanias wedding?
Strongly disagree
Disagree Neutral Agree Strongly Agree
0
5
10
15
20
25
25 people strongly agreed, while 15 people agreed to the statement. Only 5 remained neutral. And the other 5 disagreed with the statement
Can our media play important roles to develop nationalism and positive image in the minds of young generation today?
yes no0
5
10
15
20
25
30
35
40
45
yes no
45 people chose yes while only 5 people believed no.
“Our media aggravates the situation and presents an exaggerated picture of the actual incident .”
Strongly disagree
Disagree Neutral Agree Strongly Agree
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A large proportion of the people from a sample group agree with the statement. While 10 remaining neutral and 5 disagreeing with the statement.
If you want to give a name to our media what shall it be ?
Factual Exaggerated Attention seeker
Government sensored
Contradictory0
2
4
6
8
10
12
14
16
18
20
Do you think that intervention of government in media broadcast can deliver a good image of Pakistan?
Strongly disagree
Disagree Neutral Agree Strongly Agree
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37 people very much agreed that yes intervention of the government is important.
Do you agree with the fact that Pakistani Media actually deliberately provokes fights between individuals in talk shows?
yes no05
101520253035404550
yes no
Majority (47) agrees that yes they provoke fights between the individual talk shows
In many parts of the world people consider situation in Pakistan similar to that of Iraq and Afghanistan. Has our media failed in depicting a better picture or this is what they actually want?
They Have Failed It This Is What They Want
Foreign Forces Involved
0
5
10
15
20
25
30
35
Our media looks forward more towards creating drama rather than promoting educational and informative channels such as Discovery and National Geographic?
yes no0
10
20
30
40
yes no
40 people agreed that yes our media wants to create a drama out of any kind of news bulletin while 10 people disagreed.
A number of news channels such as GEO have been banned in the recent past for a specific time period. Can we still term our media as 'FREE' or is this sort of action by the government justified?
I would not consider this as freedom
Government was right Except for this Media has always been Free
0
5
10
15
20
25
23 people agreed that there is no freedom in our media. While 12 people from the sample thought the
CONCLUSION
While gathering data through questionnaire, it was found out that most of the respondents were males having age between 21-25.
Most of the people think that Government need to have more strict regulations on news channels.
Therefore our very own news media’s role is more towards the negative side rather than positive.
The result indicates that people wants to hear authentic and full information on their area of interest.
The only solution which is proposed by the general public are professionalism, true and authentic information, minimizing the influence of influential people.
RECOMMENDATION
The conclusion which is drawn after a long procedure is that Pakistan’s electronic media is the best source of knowing the latest news of the world at the door step.
PEMRA make their policies to make media more effective and they enforce these policies on the media then it could be a valuable tool in making media effective.
