February 2015Overview on media news and innovations

DAILIES

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Via the platform ‘Sourcesûre’, daily newspapers wish to

allow users to send confidential information to media.

Informations are transmitted in an anonymous way. Le

Monde, La Libre, Le Soir & RTBF.be are now using the

platform.

Outbrain, the content solution used by Rossel

Advertising is now available on the websites of

Persgroep, Roularta & Metro.

The solution now reaches almost 60% of belgian

internet users. The content recommandations help

improving audience satisfaction on the websites.

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Mediahuis Connect and Roularta Media are working

hand in hand to promote the new online pack offer with

IPM participation.

They created ‘Pure Quality News’. It offers a national

coverage on the main information websites

• La Libre.be

• Le Vif.be/Knack.be

• De Standaard.be

This pack is targeted at men and women with higher

education and a large purchasing power.

Innovations W

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LS

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Media ID is a unique provider to different media

sources.

User experience is made easier through a unique

touchpoint that gives the possibility to access their

most preferred content on different information

websites.

Users can pay on this platform once and get

access to the content they wish to subscribe from

the different information websites.

MAGAZINES

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2015

Programmatic starts dealing with the print media.

Time Inc partnered with the ad company MediaMath to

launch the platform for its advertisers. The technology

can target audiences on different segments.

The platform also allows to reach selected audiences

through display campaigns.

Innovations F

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ruary

2015

In 2015, Biba magazine formed a partnership with

Kiabi.

On a special section called ‘Le défimode’, readers can

take a look at a selection of articles from the Kiabi

collection at a fair price.

A special luxury edition of HU.MAN magazine will be

added to Humo. HU.MAN deals with men interested in

lifestyle, fashion & gadgets.

Innovations

RE

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ES

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New name & content Last issue Online

magazines

DIGITAL

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Proxistore developed an improved version of its

online campaign simulator.

This tool allows you to advertise online in a targeted

manner on european websites.

Every detail of the campaign are available from the

audience to the spaces available; the cost and of

course the possibility to buy and launch the campaign

directly.

Innovations H

AVA

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IAHavas Media Group partnered with NewsCred. The

content marketing platform allows to manage

licensed content from over 5.000 publishers.

Advertisers can boost their content marketing

capabilities to engage with consumers. It is therefore

more relevant and leads to higher returns along the

consumer journey.

Havas also aquired Plastic Mobile, an agency

specialised in mobile strategies. From the

development of an app to the definition of loyalty

programs.

Innovations W

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Carlsberg invited drinkers to play on their

interactive one-armed bandit.

Beer drinkers had to post a selfie on instagram

with the hashtag #BarBandits and the

geolocalization of the bar to participate in the

game.

Every time the bartender serves a beer, it

activates the game. Winners get a beer for free.

OUT OF HOME

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2015

The Mango App let you scan outdoor billboards

and shop online what you like.

Thanks to an image recognition technology,

shopper experience is faster and easier.

Passers-by can get the information directly on their

connected device.

Innovations F

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ruary

2015

The brand new Disney movie was promoted

with augmented reality in Brussels and

Antwerp.

Passers-by could take a selfie with the new

Disney hero.

People had to be in pairs. One will appear as

the hero itself and the other person will stay

the same.

WH

AT

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SE

?

The physical version of online cookies is out!

Shoppers experienced this new shopping

alternative in Finland. Shoppers could be

offered targeted deals only if they agreed to

carry with them this plastic key chain.

It is actually an RFID device that allows to

gather information on shopping habits. Shopper

journey into the mall is tracked and special

offers can be promoted on billboards and in-

store.

Innovations

RADIO

Innovations F

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ruary

2015

Spotify & Sony created a music streaming service called

PlayStation Music. It will take over the existing service,

Music Unlimited from Sony.

The best experience will be provided to the 64 million

users of the PlayStation network. It will let users play

Spotify on PS3, PS4 & Xperia.

Cherie FM is back in Belgium since Valentine’s day. It is

only available online for every connected device.

WH

AT

EL

SE

?Innovations

The second edition of Viva for Life was a success once again!

Results from the fund raising initiative were very positive. The

operation was launched in December 2014. They were able

to raise more than 2 million euros to help children in need and

offer better living conditions.

The RTBF confirmed its willingness to organise a third

session next december.

TELEVISION

Innovations F

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ruary

2015

Proximus launched its new version of Skynet.be. The layout

and special sections were revamped to offer a refreshing

experience. It is also possible to watch Proximus TV via the

website and to schedule program recording on your

Smartphone.

Telenet participation in the De Vijver Media was confirmed by

the European Commission. Telenet assured its willingness to

offer the best TV experience to their clients through the

acquisition.

TLC Channel is now available in Flanders. Dedicated to

women from 18 to 44 years old, it offers a variety of lifestyle

programs.

CINEMA

Top 5 Belgian Box Office in 2014F

eb

ruary

20154,628,504

4,212,822

3,736,592 3,710,711

3,392,802

EUR 0

EUR 500,000

EUR 1,000,000

EUR 1,500,000

EUR 2,000,000

EUR 2,500,000

EUR 3,000,000

EUR 3,500,000

EUR 4,000,000

EUR 4,500,000

EUR 5,000,000

The Wolf of Wall Street Lucy Rio 2 How to Train YourDragon 2

Dawn of the Planet ofthe Apes

Sources

foundhere !

THANK YOUQuestions? 2mvdc.belgium@havasmedia.com