Media & religion - faith on- and offline
-
Upload
mara-einstein -
Category
Business
-
view
251 -
download
2
description
Transcript of Media & religion - faith on- and offline
![Page 1: Media & religion - faith on- and offline](https://reader033.fdocuments.us/reader033/viewer/2022060108/554fe400b4c90516478b5231/html5/thumbnails/1.jpg)
Converging faith on- and off-line: What the church can learn from the “real
world” to aid in missionary work
Episcopal In-House Meeting January 15, 2014 Mara Einstein, PhD Queens College, City University of New York
![Page 2: Media & religion - faith on- and offline](https://reader033.fdocuments.us/reader033/viewer/2022060108/554fe400b4c90516478b5231/html5/thumbnails/2.jpg)
“And Jesus said to Peter…”
2
![Page 3: Media & religion - faith on- and offline](https://reader033.fdocuments.us/reader033/viewer/2022060108/554fe400b4c90516478b5231/html5/thumbnails/3.jpg)
Today: No separation between media & religion
Religion and the media seem to be ever more connected as we move further into the twenty-first century. It is through the media that much of contemporary religion and spirituality is known….The realms of ‘religion’ and ‘media’ can no longer be easily separated.
-- Stewart Hoover,
Center for Media, Religion and Culture
University of Colorado, Boulder
3
![Page 4: Media & religion - faith on- and offline](https://reader033.fdocuments.us/reader033/viewer/2022060108/554fe400b4c90516478b5231/html5/thumbnails/4.jpg)
Agenda
Changing relationship between media and religion
Special impact of digital media in changing relationships between producers and audiences
Case studies integrating media and religion
Best practices – What sacred can learn from the secular
4
![Page 5: Media & religion - faith on- and offline](https://reader033.fdocuments.us/reader033/viewer/2022060108/554fe400b4c90516478b5231/html5/thumbnails/5.jpg)
Convergence of Media and Religion
5
![Page 6: Media & religion - faith on- and offline](https://reader033.fdocuments.us/reader033/viewer/2022060108/554fe400b4c90516478b5231/html5/thumbnails/6.jpg)
Convergence of Media and Religion
Religion Media
• Advertising, websites and social media are used to communicate with followers
Media Religion • Remains a popular topic across media platforms
6
![Page 7: Media & religion - faith on- and offline](https://reader033.fdocuments.us/reader033/viewer/2022060108/554fe400b4c90516478b5231/html5/thumbnails/7.jpg)
7
![Page 8: Media & religion - faith on- and offline](https://reader033.fdocuments.us/reader033/viewer/2022060108/554fe400b4c90516478b5231/html5/thumbnails/8.jpg)
Non-Fiction/Reality Series
8
![Page 9: Media & religion - faith on- and offline](https://reader033.fdocuments.us/reader033/viewer/2022060108/554fe400b4c90516478b5231/html5/thumbnails/9.jpg)
Digital Media Has Changed the Relationship between Producer
and Audience
9
![Page 10: Media & religion - faith on- and offline](https://reader033.fdocuments.us/reader033/viewer/2022060108/554fe400b4c90516478b5231/html5/thumbnails/10.jpg)
Digital media impact
Digital natives move fluidly from online to offline
Need to find a way to fit into people’s lives, not disrupt it
Millennials expect to “come as you are”
How is church going to help me live my life?
Content producers—sacred or secular—no longer control the message (“brand hijacking”)
10
![Page 11: Media & religion - faith on- and offline](https://reader033.fdocuments.us/reader033/viewer/2022060108/554fe400b4c90516478b5231/html5/thumbnails/11.jpg)
#Fitchthehomeless
11
![Page 12: Media & religion - faith on- and offline](https://reader033.fdocuments.us/reader033/viewer/2022060108/554fe400b4c90516478b5231/html5/thumbnails/12.jpg)
I'm Joy. I'm The 2008 Longboard Champion, Love Jesus Christ & I am a Mormon
Video
12
![Page 13: Media & religion - faith on- and offline](https://reader033.fdocuments.us/reader033/viewer/2022060108/554fe400b4c90516478b5231/html5/thumbnails/13.jpg)
13
![Page 14: Media & religion - faith on- and offline](https://reader033.fdocuments.us/reader033/viewer/2022060108/554fe400b4c90516478b5231/html5/thumbnails/14.jpg)
14
![Page 17: Media & religion - faith on- and offline](https://reader033.fdocuments.us/reader033/viewer/2022060108/554fe400b4c90516478b5231/html5/thumbnails/17.jpg)
Mormon response: More content, more online missionaries
17
![Page 18: Media & religion - faith on- and offline](https://reader033.fdocuments.us/reader033/viewer/2022060108/554fe400b4c90516478b5231/html5/thumbnails/18.jpg)
18
![Page 20: Media & religion - faith on- and offline](https://reader033.fdocuments.us/reader033/viewer/2022060108/554fe400b4c90516478b5231/html5/thumbnails/20.jpg)
Video – Spiritual Technology
20
![Page 21: Media & religion - faith on- and offline](https://reader033.fdocuments.us/reader033/viewer/2022060108/554fe400b4c90516478b5231/html5/thumbnails/21.jpg)
21
![Page 23: Media & religion - faith on- and offline](https://reader033.fdocuments.us/reader033/viewer/2022060108/554fe400b4c90516478b5231/html5/thumbnails/23.jpg)
But….
None of these insert themselves into people’s lives
The perspective is from the POV of the institution, not the audience served
Producer-to-audience mentality
23
![Page 24: Media & religion - faith on- and offline](https://reader033.fdocuments.us/reader033/viewer/2022060108/554fe400b4c90516478b5231/html5/thumbnails/24.jpg)
Online Communities
Create ways for people to come together
People spend time with things they love and care about
And, they tell others
24
![Page 25: Media & religion - faith on- and offline](https://reader033.fdocuments.us/reader033/viewer/2022060108/554fe400b4c90516478b5231/html5/thumbnails/25.jpg)
Nutella
25
![Page 26: Media & religion - faith on- and offline](https://reader033.fdocuments.us/reader033/viewer/2022060108/554fe400b4c90516478b5231/html5/thumbnails/26.jpg)
Media as Competition, or is it?
26
![Page 27: Media & religion - faith on- and offline](https://reader033.fdocuments.us/reader033/viewer/2022060108/554fe400b4c90516478b5231/html5/thumbnails/27.jpg)
Media is Pervasive
1.19 billion monthly active users on Facebook
73% of American adult Internet users use at least one social networking service 42% use multiple sites, including FB, Twitter, Instagram, Pinterest
and LinkedIn
78% watch videos online
1-2 hours/day one mobile devices*
* Little agreement about exact figures 27
![Page 28: Media & religion - faith on- and offline](https://reader033.fdocuments.us/reader033/viewer/2022060108/554fe400b4c90516478b5231/html5/thumbnails/28.jpg)
(Religious) Media as Competition
Convenient
Provides choice
Anonymity
Democratized
28
![Page 29: Media & religion - faith on- and offline](https://reader033.fdocuments.us/reader033/viewer/2022060108/554fe400b4c90516478b5231/html5/thumbnails/29.jpg)
Questions to consider:
What are religious institutions doing or not doing that makes people turn elsewhere for this content?
If religious institutions can present their message via a converged media-religion hybrid is that necessarily a bad thing?
29
![Page 30: Media & religion - faith on- and offline](https://reader033.fdocuments.us/reader033/viewer/2022060108/554fe400b4c90516478b5231/html5/thumbnails/30.jpg)
30
![Page 31: Media & religion - faith on- and offline](https://reader033.fdocuments.us/reader033/viewer/2022060108/554fe400b4c90516478b5231/html5/thumbnails/31.jpg)
31
![Page 32: Media & religion - faith on- and offline](https://reader033.fdocuments.us/reader033/viewer/2022060108/554fe400b4c90516478b5231/html5/thumbnails/32.jpg)
32
78% of Protestant churches have a website, less than half use them for interactive purposes (Lifeway, 2011)
![Page 33: Media & religion - faith on- and offline](https://reader033.fdocuments.us/reader033/viewer/2022060108/554fe400b4c90516478b5231/html5/thumbnails/33.jpg)
33
![Page 34: Media & religion - faith on- and offline](https://reader033.fdocuments.us/reader033/viewer/2022060108/554fe400b4c90516478b5231/html5/thumbnails/34.jpg)
34
![Page 35: Media & religion - faith on- and offline](https://reader033.fdocuments.us/reader033/viewer/2022060108/554fe400b4c90516478b5231/html5/thumbnails/35.jpg)
35
![Page 36: Media & religion - faith on- and offline](https://reader033.fdocuments.us/reader033/viewer/2022060108/554fe400b4c90516478b5231/html5/thumbnails/36.jpg)
Case Study
LifeChurch.tv
36
![Page 37: Media & religion - faith on- and offline](https://reader033.fdocuments.us/reader033/viewer/2022060108/554fe400b4c90516478b5231/html5/thumbnails/37.jpg)
LifeChurch.tv
LifeChurch.tv, also called Life Covenant Church or "Life Church“
Multi-site evangelical church (14 + Second Life)
32,000 members
Stream services over 50 times each week (audience: 80,000 unique computers).
Shares content with 52,000 other churches (open.lifechurch.tv).
37
![Page 38: Media & religion - faith on- and offline](https://reader033.fdocuments.us/reader033/viewer/2022060108/554fe400b4c90516478b5231/html5/thumbnails/38.jpg)
LifeChurch and Media
38
![Page 39: Media & religion - faith on- and offline](https://reader033.fdocuments.us/reader033/viewer/2022060108/554fe400b4c90516478b5231/html5/thumbnails/39.jpg)
39
![Page 40: Media & religion - faith on- and offline](https://reader033.fdocuments.us/reader033/viewer/2022060108/554fe400b4c90516478b5231/html5/thumbnails/40.jpg)
LifeChurch.tv on Second Life
40
![Page 41: Media & religion - faith on- and offline](https://reader033.fdocuments.us/reader033/viewer/2022060108/554fe400b4c90516478b5231/html5/thumbnails/41.jpg)
YouVersion—Bible App
41
![Page 42: Media & religion - faith on- and offline](https://reader033.fdocuments.us/reader033/viewer/2022060108/554fe400b4c90516478b5231/html5/thumbnails/42.jpg)
42
![Page 43: Media & religion - faith on- and offline](https://reader033.fdocuments.us/reader033/viewer/2022060108/554fe400b4c90516478b5231/html5/thumbnails/43.jpg)
Case Study
Hillsong
43
![Page 44: Media & religion - faith on- and offline](https://reader033.fdocuments.us/reader033/viewer/2022060108/554fe400b4c90516478b5231/html5/thumbnails/44.jpg)
HillsongNYC
Pentecostal megachurch started in Australian
NYC “satellite” church founded 3 years ago
Approximately 6000 weekly attendees over 6 services
44
![Page 45: Media & religion - faith on- and offline](https://reader033.fdocuments.us/reader033/viewer/2022060108/554fe400b4c90516478b5231/html5/thumbnails/45.jpg)
45
![Page 46: Media & religion - faith on- and offline](https://reader033.fdocuments.us/reader033/viewer/2022060108/554fe400b4c90516478b5231/html5/thumbnails/46.jpg)
46
![Page 47: Media & religion - faith on- and offline](https://reader033.fdocuments.us/reader033/viewer/2022060108/554fe400b4c90516478b5231/html5/thumbnails/47.jpg)
47
![Page 48: Media & religion - faith on- and offline](https://reader033.fdocuments.us/reader033/viewer/2022060108/554fe400b4c90516478b5231/html5/thumbnails/48.jpg)
From presentation to practice
48
![Page 49: Media & religion - faith on- and offline](https://reader033.fdocuments.us/reader033/viewer/2022060108/554fe400b4c90516478b5231/html5/thumbnails/49.jpg)
Best Practices
On and off line are not mutually exclusive. Find ways to enable this rather than fight against it.
Find ways to engage current members and prospective congregants instead of talking at them
If members become online missionaries, support them in their passions.
Stick to your knitting; find out what your provide that no one else does and do it—really, really well.
49
![Page 50: Media & religion - faith on- and offline](https://reader033.fdocuments.us/reader033/viewer/2022060108/554fe400b4c90516478b5231/html5/thumbnails/50.jpg)
Questions to ask:
Who are you?
Who do you want to be?
Who do you want to join you?
How can you reach them?
50
![Page 51: Media & religion - faith on- and offline](https://reader033.fdocuments.us/reader033/viewer/2022060108/554fe400b4c90516478b5231/html5/thumbnails/51.jpg)
The question of marketing
Little separation between media and marketing (branded video and branded journalism are the biggest trend for 2014)
Are marketing and branding consistent with religious values?
YES – Marketing = Evangelizing
51
![Page 52: Media & religion - faith on- and offline](https://reader033.fdocuments.us/reader033/viewer/2022060108/554fe400b4c90516478b5231/html5/thumbnails/52.jpg)
Book: Brands of Faith: Marketing religion in a commercial age
Email: [email protected]
Twitter: @MaraEinstein
52
![Page 53: Media & religion - faith on- and offline](https://reader033.fdocuments.us/reader033/viewer/2022060108/554fe400b4c90516478b5231/html5/thumbnails/53.jpg)
THANK YOU