MEDIA RELATIONS Dick Kane
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Transcript of MEDIA RELATIONS Dick Kane
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MEDIA RELATIONS
Dick Kane
2006 HRM ConferenceTallahassee
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Who am I?
Young, ambitious & greenNot trained in journalismDon’t know how agency worksSkeptical of any PR effortDon’t like being manipulated
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TONIGHT’S TOP STORY
N-E-W-SRecent eventsUnusual or notableNegative
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Mike McCurry’s “5Cs”
CredibilityCandorClarityCompassionCommitment
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HURRICANE IVAN
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Top Five List
Under promise, over deliverBe optimisticNo surprisesCYA – Cover Your AssetsCelebrate your successes
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THE REEL/REAL WORLD
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Jack Hilton
Be openBe honestBe newsyBe awareBe cooperative
“How to Meet the Press”
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Jay Rayburn, Ph. D
Courteous treatmentNot to be hurriedKnow major topics in advancePR counselMake your own recording
“Your Rights”
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YOU’RE ON!...3…2…1
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60 – 30 – 10 - rule
60 percent – visual30 percent – verbal10 percent - message
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THAT’S THE WAY IT IS
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ALWAYS
Be honestBe candidBe factualBe preparedBe responsiveBe sensitive to deadlines
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NEVER
LieGuessGet hostileGive opinionsSay “no comment”Go “off the record”
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A whale of a tale