• Media are the storage and transmission channels or tools used to store and deliver information or data. Media is an art of communication . Through media we can share the information to large number of people in no time. Examples are newspapers, magazines , television, radio.

• People involved in media services have a right to question any minister, celebrity and all the V.V.I.Ps and V.I.Ps. They can share anything to public without getting questioned.

• But in today’s scenario media channels for their TRPs(Target Rate Points) are taking support of the news which is not at all verified or any kind of superstitious incident.

• Example IndiaTV a news channel which mostly covers the incident of souls.

• They keep on peeping into lives of celebrities or politicians to attract a maximum crowd. In media industries these news are termed as “HOT NEWS”.

Many different meanings and interpretations exist

for it, for our framework it is a group that constructs messages with embedded values, and that spread those messages to a specific portion of the public to achieve goals.

“A group” – When referring to the media as a “group,” it's to say that newspapers, movie studios, television &Radio network and so called “media conglomerates” are all a part of this group of people and companies related to the collective we call “The Media.”

WHAT IS MEDIA ?

Scholars have looked at how well the media ‘reflect’ reality

The focus has been on the news and how good a job it does in presenting a correct picture of the real world

Those exposed to a true picture are then expected to remember it as they saw/heard it and use that faithful recreation in their own lives, especially in political decision-making

Traditional thinking on media and reality

Desired result of advertisement to drive consumer behaviour with respect to commercial offerings.

Media use hoaxing to encourage people to believe in outlandish lie.

Manipulation of views points by media……..

Media does Political campaigning and seek to influence the decision making process with a specific group.

Media use propagandising aimed to influence the attitude of a community towards some cause by presenting one sided views of an argument.

Manipulation of views points by media……..

CUT – SORTING OF NEWS

WHAT MEDIA ACTUALLY DOES……..

Over showing in advertisements….

Influencing decisions using changing the

survey results.

WHAT MEDIA ACTUALLY DOES……..

Never speaks about the negative aspects of the

product in any advertisement.

Media simply provides a positive or negative

tags to a matter without benefits of

explanatory details.

WHAT MEDIA ACTUALLY DOES……..

Our life will remain incomplete without the media. The radio, television, newspaper and internet are some forms through which we get information. Just like other fields, a vast development is seen in media fields also.

The common people believe the news given by the media. So, the media should be very careful giving any news to the public. They have to cover important happenings, in all the fields, around the world. The media persons should be cautious in giving unbiased news to the common persons.

The common man gets the latest news within fraction of seconds. The distance is not at all a barrier now.

The news they get through media help them in their daily life a lot.

The media helps common people to exchange information and it acts as a common platform.

The public get knowledge and awake to raise questions, on seeing the news in newspaper and TV.

WHAT ARE THE POSITIVE AND NEGATIVE ASPECTS OF MEDIA ?

Negative effects of Media:

Some bogus news given in the newspaper may raise blood pressure and create negative feelings in the mind.

media may cause health problems also.

The over exposure to media make them behave more aggressively, which spoils their future also.

WHAT ARE THE POSITIVE AND NEGATIVE ASPECTS OF MEDIA ?

Enhance audience involvement

Emotion

Not necessary, though

Increase learning

Increase enjoyment

Increase effectViolence

Attitude change

Beliefs about the impact of media realism

It’s a matter of shame that our media

is totally become “paid news”

“pay to the news channel and take them to favour”

For e.g “TIMES” declared Mr. Arvind Kejriwal as most effective person of the year.unfortunately our indian media have no news for such an honour.

If we turn on “AAJ TAK” we find NARENDRA MODI EVERY WHERE AND IF WE SWITCH NEWS24 WE GET CONGRESS IS BEST IS WHAT NOTHING BUT PAID NEWS.

REALITY OF INDIAN NEWS

In the last we would like to conclude that –• Media is the nervous system of the country.• Media are an autonomous body.• In earlier days, media used to work for the information

sharing purposes but in modern days they are working for the TRP.

• The news we get through media help us in our daily life a lot.

• The common man gets the latest news within fraction of time.

• Some bogus news given in the newspaper may rise blood pressure and create negative feelings in the mind.