Media Question 4 - New Media Technology

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Q4) HOW DID YOU USE NEW MEDIA TECHNOLOGIES IN THE CONSTRUCTION, PLANNING AND EVALUATION STAGES?

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Media A2 - Compulsory Questions Question 4

Transcript of Media Question 4 - New Media Technology

Page 1: Media Question 4 - New Media Technology

Q4) HOW DID YOU USE NEW MEDIA TECHNOLOGIES IN THE

CONSTRUCTION, PLANNING AND EVALUATION STAGES?

Page 2: Media Question 4 - New Media Technology

Panasonic HX-DC2 was the

camera that we used throughout

the filming of our teaser trailer.

Having used this before, we

were more confident with it

which allowed us to capture

different camera angles and

shots what we needed. However

when we watched the footage

back, there was a disturbance to

the sound in the background on

majority of the shots, but we

could alter the sound on iMovie,

making it as discreet as we

possibly could. It’s more

noticeable in certain scenes

than others.

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To document the whole process of our main product and ancillary tasks, we used an

online blog. Using this we were able to upload various media designs, such as

photographs, word documents, PowerPoints, videos etc. to share our film ideas from

our research and planning, to our film production and then the overall evaluation and

feedback from our target audience. We tried to blog regularly which we initially

achieved. However while we were filming and editing, our blogs weren’t updated

frequently. Despite that, we continued to add small posts to highlight how important

social networking is in the media.

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Slideshare is a Web 2.0 based slide hosting service. It allows you to upload files in the following file

formats: PowerPoint, PDF, Keynote or Open Document presentations. We used PowerPoint to share

our own ideas and theories also. We could show our creativity by adding images and diagrams with a

small amount of writing, in a smooth layout. This type of format makes our blogs more interesting as it

shows how varied our techniques are in presenting information.

PowerPoint is such a creative way to showcase information. You can choose themes, colours and

fonts. We used PowerPoint for our film pitch, where we could display our film ideas clearly to our

audience. We also used this to document media theorists and ideas for planning our film teaser trailer.

POWER POINT

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IMOVIE

iMovie is the programme we used

to edit our teaser trailer. It allowed

us to add sound, transitions, colour,

font themes and music. We found

using this difficult to start off with as

there were new features on the

software. However, after

experimenting and finding new

things to use on it, we managed to

put together our final production

which we believe to be a successful

depiction of a teaser trailer.

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PHOTO SHOP

We used Photo Shop for our film

poster and magazine front cover.

Photo Shop allowed us to create

professional products that took a

lot of time and patience as we

weren’t fully comfortable with

Photo Shop initially, but was worth

it in the end result as clearly the

ancillary tasks were produced to a

high standard. There was

predominantly positive feedback

with our poster and magazine front

cover, which highlights that Photo

Shop was the best solution for us.

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WORDLEWordle is an online site where you can create a visual presentation using just

words. You can choose from a variety of themes and colour schemes making it

stand out. This was something that was easy and quick to do, to add to our

blogs. It is appealing to look at instead of a paragraph of writing to read. For us,

we used Wordle when we described the codes and conventions of a trailer.

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GREEN SCREEN

This year we had the advantage of trying out the

green screen at college. We filmed 2 shots that we

were planning to include in to our teaser trailer.

These shots were to see our protagonist Declan

being on a stage with a large audience about to read

his poetry. As there were 2 shots we made (an over

the shoulder shot and a straight mid shot), we initially

thought to place one at the beginning and have the

other at the end of our teaser trailer, to link the trailer

together. However whilst finalising our trailer we felt

that we didn’t need to include it as it could give too

much of the narrative away as the audience may

realise what happens in the full length movie. It was

a good experience using the green screen as it

helped us to understand new technology and gave

us a wider choice of editing footage.

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We used YouTube to research other film teaser trailers with the same genre as

‘VERSES'. From this, we were able to find out conventions of a trailer and get

inspiration for what to include. We were able to see what audiences expect to find in

a teaser trailer. Most importantly YouTube is what we used to upload our products

onto. We have our own profile that’s dedicated to our film that people are able to

subscribe to. Starting from iMovie, we create our film and feedback. Along with our

pitch, we put them on to YouTube, which then is put on our blogs for people to see.

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TO CONCLUDE...

• Overall, new media technologies have grown immensely in the last couple of decades. We have

been fortunate to able to use many of them. As our target audience is predominantly teenagers,

they use a lot of new media technology such as YouTube, blogger and iMovie. We also used these

technologies to keep our target audience interested.

• Social media is arguably the most important technology that our target audience use. We used

social networking site such as Twitter, Facebook and Blogger to attract our audience as they

regularly use these sites.

• Throughout each stage of production, we used new media technologies, highlighting how

important they are.