Hannah Priday

“WHAT KIND OF MEDIA INSTITUTION MIGHT DISTRIBUTE YOUR MEDIA PRODUCT AND WHY?”

Media InstitutionsA media institution is a company involved in media that produces media text such as films, magazines, TV shows. Example of some media instructions are Universal, Bauer Media Group and MTV. These are the institutions that own the magazines and write them.

“A media institution is an established, often-profit based organization, that deal in the creation and distribution of advertising, entertainment and information services.”

What is distribution?

Distribution is spreading the product across the market

so large numbers of people can buy it.

Distributions companies send the magazines to all

different retailers across the country. These are companies

such as Market Force and Frontline.

It involves:

- Good Packaging which can avoid wear and tear

- Transport systems to reach potential retailers

- Tracking Systems

TIME INC. UK (IPC MEDIA)Time Inc. is one of the biggest publishing house based in UK and in the US. The Company has a large portfolio selling over 350 million copies each year. It publishes NME, one of the biggest music magazines ever. It is largely associated with rock, alternative and indie music.

I may decide to have Time Inc. distribute my magazine as it is “largely associated with rock, alternative and indie music”. This would be a perfect institution with a background of what my music magazine is about. It is also a massive institution which suggests they got a lot of subscribers daily meaning they have high profit margins.

On the other hand it may not be such a good idea to go with someone like Time Inc. because they already have a pretty identical and bigger magazine which would cover the same stories, NME. This may affect the popularity and profit of my magazine.

Time Inc. Portfolio

Bauer Media Group• Bauer Media is a division of the Bauer Media Group, Europe’s

largest privately owned publishing Group. The Group is a worldwide media empire offering over 300 magazines in 15 countries, as well as online, TV and radio stations.• I May decide to have Bauer Media Group publish my magazine as

it is one of the 2 biggest media institutions in the UK, other than Time Inc. UK (IPC MEDIA). They are a huge company and have 88 brands, which will be good for my magazine as I want it to be known by as many people as possible and I think Bauer Media Group could do this for me. Its also a multinational company, reaching even more customers.• “Alternative” will be distributed with successful music magazines

such as Kerrang and Q, this will be good to be associated with the institution but they will big competition. Bauer now sell the worlds biggest selling weekly magazine and the UK’s biggest monthly magazine.

Bauer Media Group Portfolio

My Decision

• I’ve decided to go with Time Inc. UK to publish my magazine because Bauer media group already has 2 huge alternative/rock/indie, I don’t think they would publish another similar magazine. As Time Inc. already have a general all rounded music magazine I think it would be good for them to have a more zoomed in and specific magazine “alternative.”

• Also, Time Inc. UK is one of the biggest and is a newer publishing house with a more modern twist and would be an edgier and perfect publishing company to publish my magazine.