MEDIA EVALUATION

QUESTION 5:

How did you attract/address your audience?

Firstly, my colour scheme consists of bold, unconventional colours – which stands out to an audience. Despite being unconventional, they work well together. The orange works well for highlighting important things and standing out on the page. The burgundy works well to break up parts of the text and the colours on the page. It works well as a background for the orange as it isn’t too dark. It also matches the colour of the hat worn by the model on the contents page, therefore incorporating the main image throughout the entire magazine.

The shades of grey work very well in breaking up sections of the page, particularly on my double page spread, where dark grey bars are used to separate all the paragraphs without drawing too much attention. It works well to soften the other two colours.

In addition, particularly on the front cover, the design is very minimalistic. This is so that the audience will be drawn in towards the masthead and the main image as these are the most important two things on the cover. The advantage of this is that consumers will see the main image and see the model used as a role model, making them want to buy it because they will want to know what is said about the role model as because he is used, it implies he will be used in the magazine.