Emotions

where they come from and how they work.

Emotionless = inhuman?

Darwin & EmotionsAnimals need emotions to survive.

Emotions are maintained from our animal past.

We rely on emotions to make quick, often complex decisions.

Where do they come from

The Limbic system

Amygdala, Thalamus, Hippocampus

More than one system in the brain is responsible for emotional reactions.

Thoughts & Emotions

Interconnected Decision makersWiring of the brain favours emotionsSurvival mechanisms

Conscious & Unconscious Emotions

Emotions aren’t a feeling. You feel it when you are AWARE.

Emotional reaction is there but we might not be conscious of it.

Why do we have emotions

Directs attention

Enhances memory

Organises behaviour

Develops moral & ethical behaviour

The Brain & Emotions

http://www.youtube.com/watch?v=r71RoIkftd4

Emotional AssociationsEach perception comes with an emotion

With emotionally charged cues, people react accordingly to a situation.

Cognitive information contains emtional associations.

Fleeting or Lasting

http://www.youtube.com/watch?v=yJ5yw3-zbE8

Brands & Emotions

Brands are coded in memory on a cognitive & emotional level.

emotional coding determines to what extent we pay attention.

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http://www.youtube.com/watch?v=CWUtywfwsMw

http://www.youtube.com/watch?v=TeKzE1mahNs

http://www.youtube.com/watch?v=bZ2EKswyTao

Emotions and the feelings are not a luxury, they are a means of communicating our states of mind to others.

But they are also a way of guiding our own judgments and decisions. Emotions bring the body into the loop of reason.

Interesting facts

600 words in the English Language used to describe different emotions

42 muscles in our faces that work together to express those emotions.

For more information....

The Neuroscience of Emotions

http://www.youtube.com/watch?v=tShDYA3NFVs

Google presentation about emotions

Thank You.Presented by: Paul, Patrick & Joan