Techniques in Print & Broadcast Advertising Design and Layout for Print and Outdoor Ads.
Media Print Layout
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Transcript of Media Print Layout
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LAYOUT andGRAPHICDESIGN
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OBJECTIVES
At the end of this session, trainees would be ableto:
Understand layout and graphic design inrelation to Media Ministry
Know components of layout and graphicdesign
Basic Layout principles Use Microsoft Word as a medium in creating
basic layout
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GRAPHIC DESIGN
Graphic designis the process of is!a"c#$$!nica%i#n, and problemsol!ing throughthe use of %&pe' space' i$age and c#"#r)
"raphic designers use !arious methods tocreate and combine words, symbols, and imagesto create a !isual representation of ideas and
messages, combination of typography and pagelayout techniques to produce a #nal result$
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LAYOUT
La!%is the way in which te%t or pictures are
set out on a page$
&t is also a process of p"anning andarranging in detail something such as a page orboo' to be repr#d!ced)
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Graphic Designand "a!%
app"ied in*edia *inis%r&
Wee'ly Word(!ent )ostersBac'grounds&n!itationsAnnouncements*+pecialccasions
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+,- #. %he p#p!"a%i#nare is!a" "earners
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LAYOUT
/ACTORSBalance and
)roportion-armony(mphasis.ontrast
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LAYOUT /ACTORS
Balance and)roportion
/eals with the ratio ofone part to another andof the parts to the whole$
a feeling of e0uality inweight
-armonythe agreement
between parts$
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LAYOUT /ACTORS
(mphasis "i!es pr#peri$p#r%ance to the partsand to the whole$
&t in!ol!es the
di1erentiation betweenthe more important andthe less important$
.ontrast the agreementbetween parts$
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0) T#$1 s%#ning placing two or morehead"ineson appro%imately the samele!eling ad2acent columns specially if theyare of the same point and types$
2) Bad 1rea3s brea'ing stori
es and paragraphs
4) Separa%ing re"a%ed s%#ries andpic%!res)
DO5s /OR A BADLAYOUT
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6) Gra& areas 7Use #llers instead$
,) Screa$ing head"ine7is one that is too big for a short orunimportant story$
+) Hea& %#ps) /on3t ma'e the page tophea!y$
8) /i% %he$ a"") A!oid many headlines of the
same si4e on a page$
DO5s /OR A BADLAYOUT
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9) *#re is $#re putting e!erything intothe page not considering how to use andna!igate the page$ &n short .luttered
:) /ea%!re crapp& ar% photos, cliparts andincluding graphs and tables$
0;)C#"#rs are !ni$p#r%an% ma'ee!erything grayscale,otherwise put neon,and if undecided,ma'e &t rainbow$
00)H#"es and Ja$s
DO5s /OR A BADLAYOUT
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LAYOUTAND PAGECO*POSITION
Terefers to the articlesPh#%#s
graphics =ar%>
C#"!$nsalso called ="egs>
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?OR@ING ?ITH TETS=The 1igger' %he 1#"der'
THE BETTER I*PACT>
Ch#ice #. /#n% S%&"e' sie' 3inds
Spacing and A"ign$en%
C#n%ras% and 1ac3gr#!nd
(mphasi4e points through te%t by enlarging font si4e, addingboldness, italici4ation, underline or change of color
/epend the style on the character portrayed by the word$Limit to 3 fonts styles.
Left5usti#ed, .entered 6ight 5usti#ed,
SOFT -ard
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?OR@ING ?ITH ARTGa%her necessar&' and RELEVANT ar%s
Basic i$age ad!s%$en%s
O1sere 1a"ance and pr#p#r%i#n inp#si%i#ning i%)
Limit of 2 art in a page
7hese includes proper resi4ing, cropping,
brightness and contrast$
A!oid o!erlapping with te%t$ )osition withdi1erent wrapping con#gurations depending on
your preference
ne should be predominantly larger than theother$
89 of the page is art
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?OR@ING ?ITH COLU*NSN!$1er #. C#"!$ns aries %# paper sies
A#id %## ide and %## narr#
S%!d& pr#per 1rea3s
Pr#
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8$ .lear white
space$ ?eature engaging photos@$ ?eature strongest wor' at top$ -a!e catchy heads and dec's in proper
si4es$ .ontain helpful, readable infographics as
neededC$ -elp the reader na!igate smoothly
?HAT *A@ES
AGOOD
DESIGN
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THAN@
YOUFFFF