Media presentation attention_economy
15
Joanna Darlington Katherine Weller Kathryn Robinson
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Transcript of Media presentation attention_economy
Joanna Darlington
Katherine Weller
Kathryn Robinson
Attention economy treats human intelligence
as a scarce resource, using our interests to
provide the best advertising for our needs.
http://www.readwriteweb.com/archives/attention_economy_overview.php
Advertising.
TV advertising
Free labour is using our everyday habits to
benefit companies. This is not necessarily a
conscious act, yet users and companies can
benefit from the information given.
Cinema adverts
Hairdressers
Virtual call centres
Any questions?