Aprajita S 95

Asheesh S 98

Jinesh P 114

Niharika B 123

Miloni D 109

Nishtha R 124

Ritwika D 133

Ronak S 134

Sonia N 163

Summana T 150

Tanveer R 153

Introduction to media planning

Group 6

Where are we today?

ASSETS

NEEDS

GOALS

EXPERIENCE

About the Brand / Company

Assets Goals

Unique vision of beauty

Luxury beauty at mass

Groundbreaking high quality products

High end ads which adapt to the culture of target

audience

35 diverse international brand ambassadors

Red carpet tie-ups including Cannes Film Festival

Thoughtful celebration of women

Tagline – ‘Because you are worth it’

Universalization of beauty

To offer the best of cosmetics innovation in terms

of quality, efficacy and safety

To draw inspiration from beauty rituals the world

over

Target emerging markets

To build brand love and be there for consumers at

the moment of inspiration

About the Brand / Company

Needs

Experience

Cater to beauty needs and Cosmetic routines - modern and innovative yet specific to people’s existing beauty habits

Exceptional service with personal consultations Wide variety of natural products to stand out in the crowd

Belong to a socially active community

Personalized

Customized

Trying before buying

Long lasting relationship

Makes one feel good about themselves

Builds trust

The Experience

SEEK

INVOLVE

ACT

SHARE

Effective personal care products

Create awareness through : - retail expression - personalized service - sampling

Commitment to customers

Higher brand recognition by making consumers

resonate with the brand ideals

Ambition - Barrier - Challenge

0"

100"

200"

Japan"" USA" UK" Brazil" China" India"

Average"Expenditure"Per"Month"($)"

Ambition - To appeal to a wide range of consumers, and be the top destination for beauty

Barrier - Lack of awareness about beauty products due to lack of interest/time

Challenge - Creating brand awareness and acceptability for L’Oréal Paris in the emerging markets to boost sales.

*Euromonitor International

Brand Values

PASSION INNOVATION

ENTREPRENEURIAL SPIRIT

OPEN MINDEDNESS

QUEST FOR EXCELLENCE RESPONSIBILITY

*Offers leading-edge products that out-perform the competition to people who care more about the way they look

Salience

*Strong Communication strategy

*Omnipresent *Universal

ImageryPerformance*Efficient brand strategy

*Huge rang of rich products

*spread across geographies

Feelings*Self

confidence *Dependable

Judgements*Conveying

alure of different culture through products

Resonance*High brand

loyalty

Brand pyramid

Brand identity prism

*Source: www.pinterest.com

Brand Dynamic

L’Oréal Paris creates effective and unique products for overall

wellbeing.

Lets talk Target Group

21-30 years

31-45 years

46-60 years

WOMEN MEN

Age based consumer groups

Sunscreen, Cleanser, Make up, Shampoo,

Conditioner, Hair Color

Shaving foam and gel, face wash

Anti ageing creams(preventive),

make up, hair care and sun screens

Shaving foam and gel, face wash

Anti ageing creams(corrective),make up,hair care and sun screens

Shaving foam and gel, face wash

Consumer Reviews

*Source: www.goodguide.com

Customer / Product review

*Source: www.amazon.com www.purplle.com

Extracts from consumer reviews

Maintenance of consistency among the products Introducing and moving along with the change in customer trend

Pricey

Satisfactory results observed in case of hair and skin

Can be used as a regular product with no side effects Provides a good base for skin, hiding pores and uneven skin

Thick and hard to put on, greasy feeling, didn’t blur the wrinkles

Our Consumers

Confident

Ambitious World of opportunities

Empowered

Autonomous

Not financially dependent

Vocal

Self oriented

Individualistic

Ready to take on the world

Wants to be master of own

identity

Social mobility is no longer restricted

Unwilling to be passive players

Wants to take charge of own life and ‘make’ things happen

21-30 years

31-45 years

46-60 years

The brand aims to offer aspiration to this youthful consumers who is in a continuous strive to become independent

The brand empowers the women to identify the real beauty within and keep up with the changing dynamics of the day-to-day activities

The brand rejuvenates and enhances the experiences womanhood and promotes the idea of ageing gracefully

Cultural Dynamic

The identity of self has evolved.

Social mobility is no longer restricted, which in turn has

opened new doors, offered new opportunities and brought in its

way many other changes

Brand + Culture

Brand Dynamics

Culture Dynamics

PASSION

CONSISTENCY

RESPONSIBILITY

ASPIRATION

EMPOWERING

ADAPTING TO CHANGE

The Idea?

Communication idea

A comfort zone is a beautiful place but, the world beyond is more beautiful than your comfort zone

Be prepared for bigger and better things. Embrace the change with L’oréal Paris, where we help retain beauty in this constantly changing world

Thank you