MEDIA PLANNER · When you need exceptional strength, stability, and reach, choose an IMT® 26/180...

2021M E D I A P L A N N E R

A MONTHLY WITH MUSCLE

2021MEDIA PLANNER

GET TO KNOW US

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THE ONLY TRUE WORK TRUCK MAGAZINE COVERING CLASS 1-8 FLEET VEHICLES Modern WorkTruck Solutions (MWS) sends your message to the most active industries that use small, medium, and large work truck fleets. Every month MWS features articles about light-, medium-, and heavy-duty work trucks, providing in-depth commentary and solutions for readers to incorporate into their company operations. Editorial topics include maintenance, technology, telematics, upfitting, government regulations, tires, lubricants, fuels, and more. Unlike some magazines that cover vertical segments of the work truck industry or only publish four to six times a year, MWS covers the entire market in each issue. MWS is the work truck industry resource that fleet managers, owners, operators, and maintenance professionals can turn to when they need information and solutions.

WWW.MWSMAG.COM SEPTEMBER 2020

MEDIUM-DUTY SHOWCASE: ISUZU FTR HERE’S WHAT TO CONSIDER

NEED HVAC EQUIPMENT?

SEE OUR PICKS

KEEP CARGO STRAPS STRONG

6 THINGS TO KNOW

SOCIALLY DISTANT TRUCK SHOPPING6 TIPS FOR A SAFE SEARCH

TRUCKS IN HVACFE

ATUR

ING

MODERN WORKTRUCK SOLUTIONS WWW.MWSMAG.COM JULY 202018 JULY 2020 WWW.MWSMAG.COM MODERN WORKTRUCK SOLUTIONS 19

U P F I X

D epending on the job, getting a heavy-duty truck ready for the job takes a bit more work than getting a pickup ready for the job. Often there are few modifications

necessary when the job requires a pickup. Yet when the job calls for a heavy-duty beast, there are usually specifics involved. Which body will help you get the job done

faster? Which transmission will be the most beneficial for the efficiency of your operations? The list of questions runs on and on.

If you’re thinking of buying a Kenworth T880 and looking for a specific upfit, perhaps we can help. Explore the options below to help you brainstorm.

Upfit Your Kenworth T880READY FOR YOUR WORKLOAD

IMT (IOWA MOLD TOOLING)

When you need exceptional strength, stability, and reach, choose an IMT® 26/180 articulating crane, which easily upfits to a Kenworth T880. Delivering a max lifting capacity of 20,020 lbs for the SL model and 20,020 lbs for the DL model, as well as a horizontal reach of 71 ft 2 inches for both, these compact cranes lift higher and farther. The hexagonal boom design offers strength and stability, while innovative features and options, like the ability to stow within themselves, make 22/153 cranes perfect for nearly every jobsite. Pictured: The IMT 26/180 Articulating Material Handling Crane configured with two hydraulic extensions, This specific unit is primarily used by Teichert for the delivery and pick up of concrete jersey barriers.

www.imt.com GALBREATH

Galbreath Above Frame (AF) cable hoists are versatile enough to work with any truck chassis. The AF hoist is ideal for alternative fuel chassis such as CNG and LNG. Since the lift cylinders can be mounted on top of the chassis frame, it provides additional space for other accessories like toolboxes. Plus, the single-cylinder reeving system improves load and unload speeds by up to 25%. The unit also features the Pioneer Rack ‘n Pinion® tarping system with its pivot design for consistent, precise tarp movement. Durable, hydraulically powered steel tarp arms make the system ideal for covering roll-off containers.

www.galbreathproducts.com

PULLTARPS®

HEAVY DUTY LIGHTING

Trying to discover the perfect lighting solution? Heavy Duty Lighting could have your solution ready to install. The brand places a strong emphasis on plug-and-play vehicle specific direct replacement lights for your fleet regardless of make and model. Recent additions include several Kenworth T880-specific replacement products like the new cab marker #HD10403Y and the universally designed, left or right side, trapezoid shape side turn markers #HD63503YCSMD and HD63503YCSMD-C. HDL lights are designed for perfect factory harness connectivity and engineered for superior fit, finish, and operation to meet or exceed factory installed lights.

www.heavydutylighting.com

These are just a few of the endless options we’ve picked out to upfit a Kenworth T880. Your options in this truck go far and wide. If you already own a Kenworth T880, show us an image of your upfit on Twitter. Mention @mwsmag for a retweet!

ALLISON TRANSMISSION

Most drivers will tell you, the job is easier when you don’t have to worry about changing gears. A truck driver’s job is difficult enough, why not make it as easy as you can with

an automatic transmission—specifically an Allison

Transmission from the Rugged Duty Series (RDS). The Kenworth T880 is available with the 4700 RDS automatic

transmission that features shift energy management, oil level sensor, power take-off, prognostics,

second reverse, and FuelSense 2.0. Allison Transmission’s RDS transmissions are typically used in applications such as concrete mixer/pumper, dump truck, equipment hauler, logging, liquid waste hauler, roll on/roll off, sewer/septic vacuum, snow removal, and more.

Take note!

www.allisontransmission.com

Photo by Galbreath customer, Ruble Truck www.rubletrucks.com

If you’re looking for something to cover your load, check out Pulltarps®. Pulltarps® specializes in truck tarps and tarp systems for all types of projects and vehicles. The brand’s Semi-Automatic tarp systems operate via spring tension and are easy to deploy and retract into the housing. These tarp systems require no hand cranking! Pulltarps® Automatic Tarping Systems fully cover any dump truck's load and are safer for larger trucks. Pulltarps® uses a 1.3HP 12V motor to retract the tarp back into the housing by simply turning a switch. This allows operators to stay in the truck while the load is covered and uncovered. Whether you haul asphalt, sand, demolition, or waste, Pulltarps® has you covered.

www.pulltarps.com

2021MEDIA PLANNER

2021 MWS MEDIA PLANNERAudience ........................................................ 3

Advertising Opportunities .............................. 4

Print and Digital Opportunities ...................... 5

Web Opportunities ........................................ 7

Lead Generation ............................................ 8

Special Opportunities .................................... 9

Rates ............................................................ 10

2021 Editorial Outline .................................. 11

Contact Us ................................................... 13

WWW.MWSMAG.COM AUGUST 2020

WINTER EQUIPMENT ISSUE

THE

LIGHT-DUTY SHOWCASE: SILVERADO HD HOW IT FARED IN MICHIGAN’S UPPER PENINSULA

MWSPLOWS

SNOWWITH THE BOSS

OF SNOWPLOWS

BETTER HEALTH CAREIN 5 EASY STEPS

NEED WINTEREQUIPMENT?WE SHOW YOU THE BEST

A FEW OF OUR ADVERTISING AND EDITORIAL PARTNERS:

JANUARY 2020www.mwsmAg.com

HEAVY-DUTY sHowcAsE

peterbilt 567 review: eNCOMpASSiNG peterbilt priDe

PREVENT DIESEL GELLINGDIEsEL wARmER

soLUTIoNs

NEW-ERA TRUCKINGTEcH Is TRANsFoRmINg

THE INDUsTRY

ARE YOU INSURANCE

WORTHY?TIPs To HELP wITH

RENEwAL

MAY 2020

www.MwsMAg.coM

GREEN FLEET &

ALTERNATIVE FUELS ISSUE

THE

DISTRACTED DRIVINGIs IT INcREAsINg?

LIGHT-DUTY SHOWCASE 2020 chEvRolET coloRAdo

ACCELERATE FLEET ELECTRIFICATION

INcoRPoRATE hYBRIds

The staff at Modern WorkTruck Solutions is always such a joy to work with.

We have been given many unique opportunities to highlight our products.

We always know we are getting the best value possible for our media buys.

“

Heather HustonDigital Marketing & Graphic Design Specialist, Isuzu Commercial Truck of America, Inc.

CONTENTS

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2021MEDIA PLANNER

AUDIENCE

3

*Publisher's projected data from 2020.

OUR REACH Modern WorkTruck Solutions puts you in front of almost any industry that requires fleets for daily operations. MWS caters to advertisers of products or services for use in a variety of industry segments, allowing you to hit all your marketing targets with one magazine. Qualified recipients include individuals who are in management including directors and general managers; operations such as operations executives and chief operations officers; corporate/executive management; vice presidents; owners; purchasing executives; and other professionals within the field served.*

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Land

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2,656

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4,369

Oil

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Gas

1,298

Elec

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Util

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1,537

Oth

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873

Logg

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88

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2021MEDIA PLANNER

ADVERTISING OPPORTUNIT IES

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Modern WorkTruck Solutions sends your message to companies operating fleets in a wide range of industries such as construction, public works, HVAC, landscaping, electric utilities, and more through our print magazine, digital edition, custom eblasts, social media channels, and more. With the magazine’s 50,000 circulation, our social media impressions, a custom eblast sent to as many as 51,000 professionals, and up to 70,000+ eNewsletter recipients, you could potentially reach an audience of 192,000+ in just one month.* Modern WorkTruck Solutions is an established leading monthly work truck industry resource for fleet managers and owners.*Publisher's projected data; numbers include single targets receiving multiple products

You could potentially reach an audience

of 192,000+ in just one month.*

50,000+ print & digital

circulation

15,000+ social media impressions per month

Monthly and weekly eNewsletters reach

up to 70,000 recipients.**

Custom eblasts sent to as many as

51,000+ professionals

**Includes monthly and weekly eNewsletters

Website page views** 17,000Website unique visitors** 6,000

2021MEDIA PLANNER

PRINT AND DIGITAL OPPORTUNITES

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APP-ENABLED

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MERCEDES-BENZ SPRINTER

CLEANER AIRAT THE FLIP OF

A SWITCH

mARCH 2019

TIRE

MAINTENANCEBE PROACTIvE

DRIVER TRAINING

mADE SImPLE

WWW.mWSmAG.COm JUNE 2019

www.mwsmag.com

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mEdIUm-dUTY

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H I G H L A N D S P U B L I C AT I O N S • 3 1 2 L O R N A S Q U A R E • B I R M I N G H A M , A L A B A M A 3 5 2 1 6

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H I G H L A N D S P U B L I C AT I O N S • 3 1 2 L O R N A S Q U A R E • B I R M I N G H A M , A L A B A M A 3 5 2 1 6

SPECIAL EDITION

2020 BUyERS GUIDE

IS A TRUCK AN EXPENSE?

ANSWERS TO COMMON TAX QUESTIONS

WWW.MWSMAg.COM DECEMBER 2018DECEMBER 2019

MEET BIG DEMANDS IMT TECHNOLOgY

THE WORK FLEET FORUM

AN INSIDE LOOK

WHY MWS PRINT?After engaging with our readers, we learned people still love print. The majority of decision makers in the industries we serve are in their 40s, 50s, and 60s, and they prefer to hold a copy of the magazine rather than view it on a phone or tablet. Studies show print messages are retained easier and for longer periods of time. Modern WorkTruck Solutions’ print magazine can be read at the office, on the jobsite, in the truck, or at home with no internet connection or electrical outlet. The print edition of MWS can easily be passed along to colleagues as articles of interest are shared between fleet owners, managers, technicians, and tradesmen. This sharing of information allows our advertisers deep penetration at companies, creating stronger branding.

WHY MWS DIGITAL?Although the digital edition of Modern WorkTruck Solutions mirrors our print edition, it offers unique advantages you can’t get with print. The MWS digital edition gives you a place to share your company videos with the work truck industry—videos that you have spent time and money to produce. We can have your video play from a command button on your advertisement in the digital edition that is sent monthly to 35,000 professionals operating work truck fleets. Another great advantage of the digital edition is that everything in your advertisement can be a hyperlink—your website, email address, almost anything. Let MWS help you by sending interested fleet owners and managers directly to you at the peak of their interest in your product or company.

2021MEDIA PLANNER

PRINT AND DIGITAL OPPORTUNITES

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PRINT AND DIGITAL AD SPECS• PDF is the preferred file format PDF X-4 export setting.

• Image files (PDF, JPG, TIF, PSD) must be 300 dpi, CMYK mode.

• Videos: 5 minutes or fewer, any format, or supply a valid YouTube link.

• For cloud upload instructions, visit www.mwsmag.com/ftp.

• Questions concerning ad specs or file transfer?

Contact MWS art director, Lisa Avery: [email protected] or call direct 205.795.0237.Publisher's mail date each month is the 20th

FULLPAGE

1/12 PAGE

1/3 PAGEISLAND

½ PAGEISLAND

½ PAGEHORIZONTAL

½ PAGEVERTICAL

1/3VERT

1/6 PAGEVERT

¼ PAGE

DIGITAL AD DIMENSIONS BUILD TO TRIM SIZE (W X H)

Use TRIM dimensions in chart above.

PRINT AD DIMENSIONS

BLEED SIZE (W X H)

TRIM SIZE (W X H)

Two-page spread 16.75" x 11.375" 16.25" x 10.875"

Full page 8.625" x 11.375" 8.125" x 10.875"

Half page (horizontal) No Bleed 6.875" x 4.5"

Half page (island) No Bleed 4.5" x 7.5"

Half page (vertical) No Bleed 3.325" x 9.125"

Third page (island) No Bleed 4.5" x 4.5"

Third page (vertical) No Bleed 2.125" x 9.125"

Quarter page No Bleed 3.325" x 4.5"

Sixth page (horizontal) No Bleed 4.5" x 2.25"

Sixth page (vertical) No Bleed 2.125" 4.35"

Twelfth page No Bleed 2.125" x 2.125"

Please submit ads without crop marks. Full page ads and two-page spreads need a .25 inch bleed on all all sides. Se

e Ra

tes

page

for

pric

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info

rmat

ion

2021MEDIA PLANNER

WEB OPPORTUNITES

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WEBSITE Visit www.mwsmag.com, featuring aesthetics and a layout that enhances user experiece and promotes ease of use. Visitors to the MWS website scan an average of more than 17,000 pages per month.* This creates prime opportunity for advertisers to promote their brand amid relevant information.

WEB AD SPONSORSHIP By putting your brand in front of our visitors of www.mwsmag.com each month, you can immediately share your brand message with professionals who want information about your products and services.

WELCOME AD/VIDEO Showcase your company or product by video or graphic by taking advantage of our premium Welcome Ad space. This space allows you to touch on key specifications of your company/product and to keep your brand fresh on the minds of those visiting the home page of www.mwsmag.com.

WELCOME AD SPECS • If static image: 640x480px• JPG and PNG supported• 72 dpi• RGB color mode• If video: refer to Web video specs

SKYSCRAPER300 X 600

BUTTON300 X 250

WALLPAPER312 X 647

WALLPAPER312 X 647

bottom banner642 X 90

top banner642 X 90

scrolling down

scrolling down

SKYSCRAPER300 X 600

WEB AD SPECS • JPG, PNG, and animated GIF

supported• 72 dpi• RGB color mode• Various sizes shown above

WEB VIDEO SPECS • Youtube or Vimeo link accepted• If no link can be provided, must be

submitted in .mp4 format to be hosted on the MWS youtube channel

• 5 minutes or less recommended length

See

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atio

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*Publisher's projected data from 2020

2021MEDIA PLANNER

BANNER SPECS • 325x125px• JPG • 72 dpi• 150kb max• RGB color mode

EBLASTSContent marketing is a strategic way to reach work truck industry professionals and generate leads. Modern WorkTruck Solution's dedicated eblast program is the perfect channel to help promote your company's products and services.

MWS sends your message in these types of eblasts:

• Advertiser-provided HTML message• Video• White Papers

Sponsors of these exclusive eblasts receive contact information for all the recipients who click through and access the message as qualified and actionable sales leads.

What do you get with MWS eblasts?

• A dedicated eblast to our digital audience of 35,000 work truck industry professionals

• Hosting of your white paper or video on www.mwsmag.com

• Lead generation that does not intrude on user experience

SPONSOR SPECS • Ad banner: 642x90px• Roadblock: 300x250px• JPG • 72 dpi• 150kb max• RGB color mode

WEEKLY ENEWSLETTERSModern WorkTruck Solutions produces a weekly eNewsletter based on a wide variety of interest topics to our audience. As our exclusive eNewsletter sponsor, your message will help you gain awareness, educate readers, and generate leads. The MWS staff selects relevant content from a vast number of product releases and articles published on www.mwsmag.com.

See

Rate

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LEAD GENERATION

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CLICK HERE

IMAGE OFPRODUCT

OR SERVICEMaximum 240 pixels wide

LOGO HEADER IMAGE550 Pixels Wide

MONTHLY ENEWSLETTERSThe Modern WorkTruck Solution's monthly eNewsletter highlights key stories from the current issue of the magazine. Take advantage of the sponsorship opportunities available alongside these focused articles with advertisement banners.

2021MEDIA PLANNER

SPECIAL OPPORTUNITES

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FEATURED PRODUCTThis special promotional section allows a single manufacturer to display its product or service for the work truck market in a half-page or full-page editorial write-up with photo(s). This featured showcase allows you to fully explain what your product or service is, how it works, and more importantly, why companies need it. If you are selected as the “Featured Product” of the month, your write-up is displayed in our print and digital editions going to our circulation of 50,000, as well as home page placement on www.mwsmag.com. It will also be included in our monthly eNewsletter going to 20,000 professionals in a banner ad that links back to your featured showcase. Contact your media consultant to see if your product or service qualifies for this exclusive promotion.

TRADE SHOW PROMOSTake advantage of our special promotional sections leading up to key industry trade shows by featuring your company’s presence. Prior to the most important trade shows for our industry, MWS will highlight the top exhibits we suggest work truck industry professionals make a point to see through this special promotional section. It will give you the opportunity to announce what products you are showing, special announcements, and your booth location so you can make the list work truck industry professionals build each year of must-see companies. Contact your media consultant for details and how to qualify.

SPECIAL ISSUESModern WorkTruck Solutions produces two special issues a year: the "Products and Services Guide" in April and the "Buyers Guide" in December. The goal of the Products and Services Guide is to act as a resource for industry professionals looking for product information and service options for their business. The December issue highlights work truck product manufacturers to help our readers find exactly what they need. Both issues allow an elite group of manufacturers to describe their company and/or product in an editorial piece accompanied by their ad.

COVER EARMagazines are often placed on desks, racks, and shelves with the cover facing up, allowing passersby to see the cover as well as the intended recipient. A cover is seen by more eyes than any other page of a publication, which ensures any image or wording placed on a cover is most likely to be seen. Imagine your company name and logo on the cover of an industry-leading magazine. That's possible with Modern WorkTruck Solutions. Take advantage of this cover-placement branding opportunity.

2021MEDIA PLANNER

RATES

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PRINT AD SIZE 1x 3x 6x 9x 12x

Two-page spread

$14,000 $12,880 $11,760 $10,640 $9,520

Full page $7,750 $7,130 $6,510 $5,890 $5,270

Half page $5,075 $4,669 $4,263 $3,857 $3,451

Third page $4,150 $3,818 $3,486 $3,154 $2,822

Quarter page $3,479 $3,197 $2,919 $2,641 $2,363

Sixth page $1,950 $1,794 $1,638 $1,482 $1,326

Twelfth page $995 $915 $836 $756 $677

WEBSITE AD SIZE PLACEMENT MONTHLY RATE

Featured video home page/static $1995

Banner home page/static $1,500

Banner run-of-site $995

Middle banner home page/static $1,200

Bottom banner home page/static $1,000

Skyscraper home page/static $1,500

Skyscraper run-of-site $1995

Button home page/static $500

Button run-of-site $350

Wallpaper run-of-site $3,500

DIGITAL EDITION AD SIZE RATE

Full page ad $1,500

Half page ad (horizontal) $995

Quarter page ad $600

Burst video (added to existing print)

$500

Leadoff video $1,500

MONTHLY ENEWSLETTER PLACEMENT RATE

Top banner $3,500Banner $1,500Featured video $995

WEEKLY ENEWSLETTER SPONSOR RATE

Logo & banner/roadblock $995

EBLAST DEPLOYMENT RATE

15,000 $2,39525,000 $2,99535,000 $3,59550,000 $4,495

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2021MEDIA PLANNER

Editorial coverage and deadlines are subject to change

• Apps• Systems• Video camera• Training• Fleet vehicle financing and insurance

Content Due: Content Due: 10/14/2010/14/20

Ads Due:Ads Due:12/09/2012/09/20

SPECIAL FOCUS: SPECIAL FOCUS: Telematics + Fleet ManagementTelematics + Fleet Management

JANUARY 2021

*Light-duty Showcase**Featuring: NTEA Showcase*

• Shop maintenance and equipment• Truck maintenance • Driver safety products• Oils, lubricants, and additives


Ads Due:Ads Due:1/16/211/16/21

FEBRUARY 2021

*Medium-duty Showcase**Featuring NTEA Showcase*

SPECIAL FOCUS: SPECIAL FOCUS: Maintenance + SafetyMaintenance + Safety

• Best trailers for equipment• Best truck for the size of your job• Asset tracking• Truck bodies in landscape



SPECIAL FOCUS: SPECIAL FOCUS: Trucks in LandscapingTrucks in Landscaping

MARCH 2021

*Heavy-duty Showcase**Featuring The Work Truck Show Review*



SPECIAL FOCUS: SPECIAL FOCUS: 2021 Products and Services2021 Products and Services GuideGuide

APRIL 2021

*Light-duty Showcase**Telematics Feature*

• Retreading • Tire maintenance• Brake maintenance



MAY 2021SPECIAL FOCUS: SPECIAL FOCUS: Tires + BrakesTires + Brakes

• Equipment solutions• HVAC for commercial and residential• HVAC upfit solutions• Truck bodies for HVAC



SPECIAL FOCUS: SPECIAL FOCUS: Trucks in HVACTrucks in HVAC

JUNE 2021

*Heavy-duty Showcase*

EDITORIAL OUTLINE

11

*Medium-duty Showcase*

Editorial coverage and deadlines are subject to change

• Autogas• Electric• Renewable diesel• Natural gas


Ads Due:Ads Due:06/09/2106/09/21

SPECIAL FOCUS: SPECIAL FOCUS: Green Fleet + Alt FuelsGreen Fleet + Alt Fuels

JULY 2021

• Snowplow• Winter maintenance• Salting equipment• Working below zero


Ads Due:Ads Due:07/14/2107/14/21

AUGUST 2021SPECIAL FOCUS: SPECIAL FOCUS: Winter EquipmentWinter Equipment

• Vehicle branding• Exterior maintenance• Exterior paints


Ads Due:Ads Due:08/11/2108/11/21

SPECIAL FOCUS: SPECIAL FOCUS: All About ExteriorsAll About Exteriors

SEPTEMBER 2021

• Van upfits• Storage• Ladder racks


Ads Due:Ads Due:09/15/2109/15/21

SPECIAL FOCUS: SPECIAL FOCUS: Vans at WorkVans at Work

OCTOBER 2021

• Hauling equipment• Construction cargo solutions• Air compressors• Truck bodies for construction


Ads Due:Ads Due:10/13/2110/13/21

NOVEMBER 2021SPECIAL FOCUS: SPECIAL FOCUS: Trucks in ConstructionTrucks in Construction


Ads Due:Ads Due:11/10/2111/10/21

SPECIAL FOCUS: SPECIAL FOCUS: 2022 Buyers Guide2022 Buyers Guide

DECEMBER 2021

2021MEDIA PLANNER

EDITORIAL OUTLINE

12

*Light-duty Showcase* *Medium-duty Showcase**Telematics Feature*

*Heavy-duty Showcase**Telematics Feature*

*Light-duty Showcase**Telematics Feature*

*Medium-duty Showcase* *Heavy-duty Showcase**Telematics Feature*

2021MEDIA PLANNER

CONTACT US

13

Val Carrier • Media [email protected]

Jade Brasher • [email protected]

Randy Moon • Associate [email protected]

In no other place can one gain a more insightful view into the work truck industry.For advertising opportunities, contact us today.

Mail Modern WorkTruck SolutionsP.O. Box 660197

Birmingham, AL 35266

Phone

866.251.1777 or 205.795.0223

Email [email protected]

Tim O'Hara • Media [email protected]

We are delighted with the attention Stertil-Koni USA has garnered from Modern WorkTruck Solutions.

Our press releases are featured regularly and our advertisements—with print and digital placement—have generated

leads. The video option for online advertising is an excellent opportunity for us to feature products with our target

audience. MWS has shared our content on their social media outlets, giving us more bang for the buck.”

“

Jill Zarend-KubatkoMarketing Manager, Stertil-Koni USA

Gary Barker • Media [email protected]

MEDIA PLANNER · When you need exceptional strength, stability, and reach, choose an IMT® 26/180...

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Transcript of MEDIA PLANNER · When you need exceptional strength, stability, and reach, choose an IMT® 26/180...